The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications
By Joydeep Bhattacharya September 28th, 2017 If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing … Continue reading Supercharge Your Ads With Adwords Location Extensions
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Wesley Young on August 15, 2017 While much deserved attention is given to local SEO and SEM, showing up in search results is … Continue reading 6 tips for using location information to boost conversion
Kathy Quinn — December 21, 2016 — December 21, 2016 Without a context how do we know who is right? Pre-release testing of software and pre-live testing of websites are common practices to make sure that everything looks right and all the functionality performs as expected. What some people don’t realize is the importance of … Continue reading Why Plan for Localization Testing?
Jamie Critelli — November 26, 2016 Follow @gothamCulture— November 26, 2016 There is a graphic which circulates the internet, listing TEN REASONS employees stay with a company. All these attributes sound very noble. The term “employee engagement” sums up all 10 words. Certainly, your company’s staff can identify with some of these attributes. But how … Continue reading How to Prime Your People and Adopt Lean Methodology
Kelley Schultz — November 22, 2016 — November 22, 2016 It’s no secret that we live in a mobile-first world. Smartphones have transformed the way mobile consumers research and purchase products and services – both online and offline. Within arm’s reach at all times, our smartphones give us instant access to information in our moments … Continue reading 5 Ways to Get More Out of Your Local Mobile Search
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016 When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016 Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing
by Scott Barnett April 29, 2016 Follow @scottabarnettApril 29, 2016 There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and … Continue reading How Should Hyperlocals View Social Networks?