Category Archives: Local Marketing Automation

Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028

Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028 by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2025 Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark Report estimates revenue for … Continue reading Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028

How to Create Location Pages to Boost Local SEO and Drive Traffic Fast

Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications

How to Prime Your People and Adopt Lean Methodology

Jamie Critelli — November 26, 2016 Follow @gothamCulture— November 26, 2016 There is a graphic which circulates the internet, listing TEN REASONS employees stay with a company. All these attributes sound very noble. The term “employee engagement” sums up all 10 words. Certainly, your company’s staff can identify with some of these attributes. But how … Continue reading How to Prime Your People and Adopt Lean Methodology