Category Archives: Local Marketing Automation

How to Create Location Pages to Boost Local SEO and Drive Traffic Fast

Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications

How to Prime Your People and Adopt Lean Methodology

Jamie Critelli — November 26, 2016 Follow @gothamCulture— November 26, 2016 There is a graphic which circulates the internet, listing TEN REASONS employees stay with a company. All these attributes sound very noble. The term “employee engagement” sums up all 10 words. Certainly, your company’s staff can identify with some of these attributes. But how … Continue reading How to Prime Your People and Adopt Lean Methodology

How to manage local listings for enterprise brands

Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. Brian Smith on September 19, 2016  When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and … Continue reading How to manage local listings for enterprise brands

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing