Category Archives: Social Media Advertisement

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Dmytro Spilka — May 30, 2019 Follow @spilkadi — May 30, 2019 The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the … Continue reading Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?

Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy? by Laurie Sullivan  @lauriesullivan, April 15, 2019 Numerous studies have analyzed consumer awareness and response to paid advertising vs. organic and sponsored content, but a recent study looked at the same challenges in social. The Blue Fountain Media study of more than 1,000 U.S. … Continue reading Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?

Social Media Ads: Basics You Need to Know About Each Platform

Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Maria Breaux — September 5, 2018 — September 5, 2018 LoboStudioHamburg / Pixabay Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single … Continue reading The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star

Ivan Ivanov — December 7, 2017 — December 7, 2017 Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly … Continue reading The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star

How to Overcome Under-Delivery of Your Social Ads

Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads