Category Archives: Social Media Advertisement

How Small Businesses Can Leverage the Power of Social Media Marketing

Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing

The Right Time to Advertise on Different Social Media Platforms

Stella Lincoln January 12, 2021 Almost 4.14 million people are part of the social network community. But do you believe it? Is there a specific time to post content on social media? I think, yes. Not when you are using it for personal use. Only when using it for business. There are some particular time … Continue reading The Right Time to Advertise on Different Social Media Platforms

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

5 Reasons Your Business Needs Social Media Automation

Robin Singh — February 28, 2020 Any business can significantly benefit from running marketing campaigns on social media. Social media is an exciting and dynamic environment with billions of potential prospects and thousands of different markets, all connected and intertwined. If you know how to tap into this incredible network, you get a chance to … Continue reading 5 Reasons Your Business Needs Social Media Automation

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Dmytro Spilka — May 30, 2019 Follow @spilkadi — May 30, 2019 The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the … Continue reading Can Social Media Advertising Be Fully Replaced By Influencer Marketing?