Popularity of social media is a certain thing in uncertain times. Constantine von Hoffman on April 18, 2022 The global social media advertising market is expected to reach $ 262 billion by 2028, up from $ 103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of … Continue reading Social media advertising projected to more than double by 2028
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue.
Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
Corie Stark June 23, 2021 Chances are you’re investing in some paid social media advertising. When used effectively, these ads can be a powerful lead generation tool and a method to reinforce other targeted marketing efforts. Still, if you aren’t using them yet, we get it. With so many different platforms offering various formats, it … Continue reading What Social Ad is Best for Your Company?
Stella Lincoln January 12, 2021 Almost 4.14 million people are part of the social network community. But do you believe it? Is there a specific time to post content on social media? I think, yes. Not when you are using it for personal use. Only when using it for business. There are some particular time … Continue reading The Right Time to Advertise on Different Social Media Platforms
How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
Darren Low December 1, 2020 Global ad spend on social media has absolutely gone sky high in Q3. This is post-Covid, of course. However, there seems to be a real boost of confidence too. After the worldwide slowdown in March as COVID-19 spread, social media advertising seems to have had a shot in the arm. … Continue reading Global Social Media Ad Spend Rockets In Q3
Robin Singh — February 28, 2020 Any business can significantly benefit from running marketing campaigns on social media. Social media is an exciting and dynamic environment with billions of potential prospects and thousands of different markets, all connected and intertwined. If you know how to tap into this incredible network, you get a chance to … Continue reading 5 Reasons Your Business Needs Social Media Automation
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?