Category Archives: Social Media Advertisement

5 Reasons Your Business Needs Social Media Automation

Robin Singh — February 28, 2020 Any business can significantly benefit from running marketing campaigns on social media. Social media is an exciting and dynamic environment with billions of potential prospects and thousands of different markets, all connected and intertwined. If you know how to tap into this incredible network, you get a chance to … Continue reading 5 Reasons Your Business Needs Social Media Automation

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Dmytro Spilka — May 30, 2019 Follow @spilkadi — May 30, 2019 The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the … Continue reading Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?

Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy? by Laurie Sullivan  @lauriesullivan, April 15, 2019 Numerous studies have analyzed consumer awareness and response to paid advertising vs. organic and sponsored content, but a recent study looked at the same challenges in social. The Blue Fountain Media study of more than 1,000 U.S. … Continue reading Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?

Social Media Ads: Basics You Need to Know About Each Platform

Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Maria Breaux — September 5, 2018 — September 5, 2018 LoboStudioHamburg / Pixabay Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single … Continue reading The Top 4 Barriers to Unifying Your Search and Social Ad Strategies