Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads
Kevin Page — August 11, 2017 Follow @1nonlyKevinPage — August 11, 2017 With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match … Continue reading Social Media Advertising: Optimizing Your Video for Facebook Ads
Jason Quintal — June 30, 2017 — June 30, 2017 Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms … Continue reading A Beginner’s Guide to Social Media Paid Advertising: Part 1
Zach Heller — June 21, 2017 Follow @zheller — June 21, 2017 Social media marketing, broadly speaking, is made up of two distinct strategies – brand pages (organic) and advertising (paid). While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to … Continue reading The State of Social Media Advertising
Gail Oliver — April 27, 2017 Follow @AttentionGet— April 27, 2017 If you are running online ads, particularly on social media, you really don’t have a lot of space to use a lot of words. In fact, Facebook only allows 20% of an ad’s graphic to be text. Therefore, your ad’s headline has to have … Continue reading Creating Grabby Headlines for Your Social Media Ads
With the holiday shopping season in full swing, contributor Brad O’Brien offers tips to make the most of your advertising on Pinterest and Snapchat. Brad O’Brien on November 10, 2016 By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not … Continue reading Pinterest & Snapchat: 12 tips to dial in your visual ads
by Justin Wilson July 12, 2016 Follow @Jus_WilsonJuly 12, 2016 There are lots of reports which state that spend on social media advertising is increasing year and year and it is fast becoming to go-to advertising channel. It’s easy to see why: easy to set up, cost efficient and a good opportunity to get creative. … Continue reading Did My Social Media Advert Work?
by Simon Brisk May 12, 2016 Follow @Brisky001May 12, 2016 You go and create this amazing strategy for marketing on Facebook and Twitter. You begin implementing it. Your following is growing. The engagement is flowing in. You open up Google Analytics to find that the web traffic from each channel is rocking and rolling. Hey … Continue reading Facebook Vs Twitter Advertising: Where Should You Invest?