YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets. In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?
Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads
Young Entrepreneur Council — November 16, 2017 Follow @YEC — November 16, 2017 How can you most successfully grow your YouTube subscriber base? YouTube is a great way to reach a wide audience, as well as engage people through short (or not so short) videos. It also can help you establish yourself as an expert … Continue reading 11 Ways You Can Grow Your YouTube Subscriber Base
Azreen Azmi — October 18, 2017 — October 18, 2017 How does making money off your passion sounds to you? Pretty good right? Well, what if you can do it in the comforts of your home? No bosses to report to, no deadlines to chase, and no fixed working hours. Sounds like a dream job! … Continue reading Monetizing YouTube: How YouTubers Make Their Money
Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017 Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising
Alex Ditty — September 1, 2017 Follow @seenmoment — September 1, 2017 Learn how these funny food reviewers build audience with video Corey and Sean first met at improv class in The Second City’s Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on … Continue reading 5 YouTube Marketing Lessons from Top Influencers
by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
by Ryan Stewart July 30, 2016 Follow @ryanwashereJuly 30, 2016 I’m going to hand over the process we’ve been using to kill it on YouTube. This process taps into 3 key aspects of getting more views on YouTube videos: Getting more views from Google Search Getting more views from YouTube Search Getting more views from … Continue reading Turn Your YouTube Channel Into a Growth Machine