Category Archives: YouTube for Business

YouTube gives more creators option to monetize channels

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels

YouTube Touts ‘Responsibility’ At NewFront

YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets.  In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?

What Alternatives Are There for Small Creators on YouTube?

Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?