Nicole Blanckenberg — August 30, 2019 Follow @https://twitter.com/NicoleBlancken — August 30, 2019 What if we told you that you’re leaving money on the table and that your remarketing strategy to recover these sales is incomplete? That’s where an intermediate abandoned cart YouTube ad strategy comes in. AKA: YouTube remarketing ads. YouTube is the most underused … Continue reading How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps
Susan Gilbert — July 29, 2019 Follow @SusanGilbert — July 29, 2019 Today I have some resources to help you promote your brand on YouTube. Visual content is one of the best ways to help improve your visibility and sales for your brand. There are several ways you can attract a larger audience, and drive … Continue reading Promote Your Brand On YouTube With 4 These Tools
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018 YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels
Sarah Metoxen — July 20, 2018 — July 20, 2018 The popularity of YouTube is on the rise with no sign of slowing down any time soon. Why would it? Video marketing has tons of seriously impressive stats: 97% of marketers polled said video helped increase user understanding of their product. 76% said video marketing … Continue reading 3 YouTube Features You Might Not Know About: Helpful Content Tips
John Merrifield — July 10, 2018 — July 10, 2018 The 2018 NBA Finals have come and gone. In the end, the Warriors were victorious after meeting the Cavaliers in the NBA Finals for the fourth straight year, and YouTube TV elevated the experience with a real-time cool factor that we thought was worth highlighting. … Continue reading YouTube TV Shoots and Scores with New Ad Campaign
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. Amy Gesenhues on June 29, 2018 SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last … Continue reading Is YouTube serving up more pre-roll & mid-roll video ads?
YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets. In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?
Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads