Category Archives: YouTube for Business

YouTube Touts ‘Responsibility’ At NewFront

YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets.  In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?

What Alternatives Are There for Small Creators on YouTube?

Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?

Find your target audience with YouTube video advertising

Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017   Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising