Category Archives: YouTube for Business

3 Proven Strategies to Increase Your Watch Time on YouTube

Chintan Zalani — December 4, 2019 Follow @chintanzalani There was a time when the YouTube algorithm relied on the number of video views to order its search results. Today though, the video platform judges the quality of videos differently. It cares about the amount of time people spend watching your videos and the actions they … Continue reading 3 Proven Strategies to Increase Your Watch Time on YouTube

How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps

Nicole Blanckenberg — August 30, 2019 Follow @https://twitter.com/NicoleBlancken — August 30, 2019 What if we told you that you’re leaving money on the table and that your remarketing strategy to recover these sales is incomplete? That’s where an intermediate abandoned cart YouTube ad strategy comes in. AKA: YouTube remarketing ads. YouTube is the most underused … Continue reading How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps

YouTube gives more creators option to monetize channels

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels

YouTube Touts ‘Responsibility’ At NewFront

YouTube Touts ‘Responsibility’ At NewFront by Alex Weprin , May 4, 2018 At YouTube’s NewFront presentation (which the company calls its “Brandcast”) Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets.  In her opening remarks at Radio City Music Hall, YouTube CEO Susan … Continue reading YouTube Touts ‘Responsibility’ At NewFront

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?