Category Archives: Email List Building

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords

Opting out: A guide to letting go of email subscribers the right way

Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. George Nguyen on March 27, 2019 Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, … Continue reading Opting out: A guide to letting go of email subscribers the right way