Category Archives: Partnerships

Building a Referral Partner Channel: Step 1 – Identify Potential Partners

Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners

How To Use Partnerships To Accelerate Your Content Marketing Initiatives

Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge. Eric Enge on May 26, 2015  So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. … Continue reading How To Use Partnerships To Accelerate Your Content Marketing Initiatives

3 Ways to Cultivate Mutually Beneficial Strategic Partnerships

Sean PomeroyFebruary 23, 2015 “A strategic partner helps a company ‘see the future faster, and in a new and different way.’” – Kevin Davis, Sales Management and Training Expert You’re an entrepreneur for a reason. You’ve successfully developed a product or service that poses a real benefit to the greater population or other businesses. Now … Continue reading 3 Ways to Cultivate Mutually Beneficial Strategic Partnerships