Category Archives: Partnerships

Developing a Partner Program: The Handbook for Success

Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success