It’s past time to solidify the partnership with IT and security in your organization. Jorge Garcia on September 30, 2019 It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the 2019 … Continue reading Pro Tip: Partnerships are critical in securing your martech stack
Randy Milanovic — May 23, 2019 Follow @kayak360 — May 23, 2019 I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or … Continue reading Vendor or Partner: Which Do You Want to Have (or Be)?
Ken Thoreson — May 21, 2019 Follow @/KenThoreson — May 21, 2019 Before getting into a business partnership arrangement, a meeting of the minds must exist before signing a contract. Business partner roles must be clearly written in the contract. Each partner must fully understand their responsibilities as they apply to their situation. Experts recommend … Continue reading Business Structures: Partnerships
Katie Edwards — September 6, 2018 — September 6, 2018 geralt / Pixabay Recently, we’ve written about how to find a channel sales partner and how to tell if they are a good sales partner. Unfortunately, the first few months of a new partnership can have its own set of challenges which are not addressed … Continue reading Is Your New Channel Sales Partner Good for Your Business?
Zach Taylor — July 27, 2018 — July 27, 2018 In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand). Typically, when companies have the right messaging and … Continue reading How A Business Partner Program Can Drive Growth
Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success
Choncé Maddox — April 18, 2018 — April 18, 2018 mohamed_hassan / Pixabay Are you considering running a business with your partner? You will not be the first couple to attempt to run a successful business together. One one end, running a business with your partner could work well and on the other, it could … Continue reading 5 Tips for Running a Business with Your Partner
Dave Sutton — December 12, 2017 — December 12, 2017 Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard named Michael Jordan. It is still regarded as one … Continue reading Drafting Partners? 3 Lessons from the NBA
Barry Roos — October 13, 2017 Follow @roosites — October 13, 2017 This expression is as true today as it was when it was first uttered by Benjamin Franklin. I thought of this expression when I received an email recently. It was from a client who I’ve had for several years. They were a bit … Continue reading Nothing Ventured, Nothing Gained
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners