Category Archives: Partnerships

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

By Jessica Bursztynsky August 22, 2022   It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

Rakuten Group, Golden State Warriors Deepen Multiyear Partnership

Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan  @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan  @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data

Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Havas Group Takes Majority Stake In Agency Frontier Australia

Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan  @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with.   Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia

Piano partners with Snowflake to activate customer data at scale

Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale

New AR advertising experience from Emodo’s partnership with 8th Wall

Embeddable AR ad types offered to marketers and agencies without additional apps. Chris Wood on January 19, 2022 Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create … Continue reading New AR advertising experience from Emodo’s partnership with 8th Wall