Nuno Salgado September 3, 2020 New businesses are created on a daily basis with the objective to be profitable and have longevity in the marketplace. It takes more than a good idea and hard work to achieve this. What almost all successful businesses have in common is the establishment of strong, mutually beneficial partnerships with … Continue reading Elements of a Successful Partnership
It’s past time to solidify the partnership with IT and security in your organization. Jorge Garcia on September 30, 2019 It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the 2019 … Continue reading Pro Tip: Partnerships are critical in securing your martech stack
Randy Milanovic — May 23, 2019 Follow @kayak360 — May 23, 2019 I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or … Continue reading Vendor or Partner: Which Do You Want to Have (or Be)?
Ken Thoreson — May 21, 2019 Follow @/KenThoreson — May 21, 2019 Before getting into a business partnership arrangement, a meeting of the minds must exist before signing a contract. Business partner roles must be clearly written in the contract. Each partner must fully understand their responsibilities as they apply to their situation. Experts recommend … Continue reading Business Structures: Partnerships
Katie Edwards — September 6, 2018 — September 6, 2018 geralt / Pixabay Recently, we’ve written about how to find a channel sales partner and how to tell if they are a good sales partner. Unfortunately, the first few months of a new partnership can have its own set of challenges which are not addressed … Continue reading Is Your New Channel Sales Partner Good for Your Business?
Zach Taylor — July 27, 2018 — July 27, 2018 In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand). Typically, when companies have the right messaging and … Continue reading How A Business Partner Program Can Drive Growth
Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success
Choncé Maddox — April 18, 2018 — April 18, 2018 mohamed_hassan / Pixabay Are you considering running a business with your partner? You will not be the first couple to attempt to run a successful business together. One one end, running a business with your partner could work well and on the other, it could … Continue reading 5 Tips for Running a Business with Your Partner
Dave Sutton — December 12, 2017 — December 12, 2017 Have you ever seen a pair of shoes named after Sam Bowie? Me neither. In 1984, Sam Bowie, a 7-foot-1 center from Kentucky was drafted by the Portland Trail Blazers—one spot ahead of a shooting guard named Michael Jordan. It is still regarded as one … Continue reading Drafting Partners? 3 Lessons from the NBA
Barry Roos — October 13, 2017 Follow @roosites — October 13, 2017 This expression is as true today as it was when it was first uttered by Benjamin Franklin. I thought of this expression when I received an email recently. It was from a client who I’ve had for several years. They were a bit … Continue reading Nothing Ventured, Nothing Gained