Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
Category Archives: Partnerships
Meta and IBM form open-source alliance to counter big AI players
Meta and IBM form open-source alliance to counter big AI players NASA, Intel, Yale University and more related bodies are involved. Sarah Fielding Tue, Dec 5, 2023 AI development and concerns about its safety continue to grow at a rapid pace with little regulation in place. The latest industry-based solution to this comes courtesy of … Continue reading Meta and IBM form open-source alliance to counter big AI players
AI Interest Engine Integrates With Google Ads
AI Interest Engine Integrates With Google Ads by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2023 It has been years since I first met Jascha Kaykas-Wolff, president at Lytics, in person at a sushi restaurant in Huntington Beach, California. I’m embarrassed to admit I don’t remember who he worked for at the time. I do remember following … Continue reading AI Interest Engine Integrates With Google Ads
Apple is reportedly ending its partnership with Goldman Sachs
Apple is reportedly ending its partnership with Goldman Sachs It leaves the Apple Card’s future uncertain. Sarah Fielding Wed, Nov 29, 2023 AP Photo/Tony Avelar Apple and Goldman Sachs are potentially ending their partnership four years after joining forces on an Apple credit card, The Wall Street Journal reports. The companies recently extended their agreement … Continue reading Apple is reportedly ending its partnership with Goldman Sachs
This new geothermal plant in the Nevada desert is helping power Google data centers
By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers
OpenAI looks to expand Microsoft partnership, raise funding
OpenAI looks to expand Microsoft partnership, raise funding Radek Zielinski / Nov 13, 2023 OpenAI, the maker of the popular chatbot ChatGPT, is seeking to expand its partnership with Microsoft and raise additional capital from the tech giant and other investors, according to CEO Sam Altman. In an interview with the Financial Times published … Continue reading OpenAI looks to expand Microsoft partnership, raise funding
Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called “the most significant ad product of the year,” lets U.S. consumers buy products while on Facebook and Instagram. Nicola Agius on November 13, 2023 Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, … Continue reading Meta partners with Amazon to streamline advertisers’ conversions
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters
Meta, Microsoft Expand AI Partnership
Meta, Microsoft Expand AI Partnership by Laurie Sullivan @lauriesullivan, July 19, 2023 Meta and Microsoft announced an expanded artificial intelligence (AI) partnership with the release of the new large language model (LLM), Llama 2, free for research and commercial use. Microsoft CEO Satya Nadella announced the news at the Microsoft Inspire event. It shows a growing … Continue reading Meta, Microsoft Expand AI Partnership
Basis announces integrations to boost digital out-of-home capabilities
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities
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