CNET had to correct most of its AI-written articles Igor Bonifacic @igorbonifacic CNET has issued corrections for over half of the AI-written articles the outlet recently attributed to its CNET Money team. Following an internal audit after it was first notified of an AI-written article with substantial errors, CNET Editor-in-Chief Connie Guglielmo says the … Continue reading VentureBeat is the latest publication to use AI in its articles
The good news is that Google plans to replace it with something bigger and better. Samantha Barnes on April 24, 2023 Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in … Continue reading Google to remove GA4 integration with Optimize
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion. Kim Davis on March 14, 2023 Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment … Continue reading SAP gives up its stake in Qualtrics
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data
Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web by Laurie Sullivan @lauriesullivan, February 28, 2023 Retail has become one of the fastest-growing ad media in the United States, but has traditionally lagged in technology enhancements and innovation. Sam’s Club on Tuesday released a real-time display advertising service … Continue reading Sam’s Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
By Sam Becker February 08, 2023 Beyoncé can seemingly do no wrong, but not everything she touches turns to gold, evidently. The singer’s Ivy Park clothing brand—which is currently producing streetwear through a fashion partnership with Adidas—is struggling, and sales dropped by more than 50% to roughly $40 million during 2022, according to a … Continue reading Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment by Laurie Sullivan @lauriesullivan, February 5, 2023 Google’s partnership with artificial intelligence (AI) firm Anthropic as a preferred cloud provider, announced Friday, includes a financial investment, very similar to Microsoft’s investment in OpenAI. While the post on the Google Cloud blog did not mention Google’s … Continue reading Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. Chris Wood on January 9, 2023 At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access … Continue reading LG web3 partnership launches immersive experiences on TVs
The new clean room will be used to help activate Albertson’s retail media network. Chris Wood on January 6, 2023 AT CES, Pinterest announced a partnership with LiveRamp Data Hub to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the … Continue reading Pinterest announces clean room partnership with LiveRamp
