Category Archives: Shopping Campaigns

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts

Gifter CX: How to make a play for gift givers this holiday shopping season

Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says

How to Build Trust with Online Shoppers: An Actionable Guide

William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide

Leverage Shopper Data & Business Insights For Holiday Success

Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success

How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season