Category Archives: Shopping Campaigns

Report: Pandemic Upended Grocery Shopping Patterns

Report: Pandemic Upended Grocery Shopping Patterns by Richard Whitman , Columnist, August 2, 2021 Retail marketing specialist 84.51° is out with some new research that concludes a new kind of grocery shopper has emerged in the wake of last year’s COVID-19 disruption: the hybrid shopper.  The Kroger subsidiary did the research to help food marketers … Continue reading Report: Pandemic Upended Grocery Shopping Patterns

How to Solve Common Smart Shopping Problems

Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems

Reaching Rural Shoppers On Amazon Prime Day Who Spend More

Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography.  A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

How to make a holiday shopping campaign for low budget accounts

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts

Gifter CX: How to make a play for gift givers this holiday shopping season

Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season