Category Archives: Shopping Campaigns

How to Build Trust with Online Shoppers: An Actionable Guide

William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide

Leverage Shopper Data & Business Insights For Holiday Success

Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success

How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

3 Reasons to Manage Your Product Feed With Your Shopping Campaigns

Andrew Todd — June 19, 2017 — June 19, 2017 Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most … Continue reading 3 Reasons to Manage Your Product Feed With Your Shopping Campaigns