Ashley Hill August 6, 2020 You’ve spent a lot of time carefully curating your buyer persona using customer demographics and interviews, surveys, and social media data to build a marketing strategy with laser-like focus. You put in a lot of work to create an insanely accurate buyer persona, but are you shifting your buyer persona … Continue reading When and How to Update Your Buyer Personas
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts
Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says
William Harris — August 22, 2018 Follow @wmharris101 — August 22, 2018 If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and … Continue reading How to Build Trust with Online Shoppers: An Actionable Guide
Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success
Anthony Villegas — May 17, 2018 — May 17, 2018 Mediamodifier / Pixabay Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, … Continue reading The 5 Types of Online Shoppers You Need to Understand
Shoppers’ Hit List: What Turns Them On And Off Online by Ray Schultz , Columnist, April 12, 2018 The simple email address: That’s the detail shoppers are most willing to surrender in return for a better shopping experience, according to a poll by Episerver. But they demand a high degree of personalization. And many are … Continue reading Shoppers’ Hit List: What Turns Them On And Off Online
Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Matt Lawson on November 16, 2017 Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions … Continue reading 7 Google tips to supercharge your Shopping ads
