Zach Heller — December 8, 2018 Follow @zheller — December 8, 2018 As a consumer, free is the best price. As a marketer, free traffic is the best kind of traffic. We spend millions of dollars to get people to come to our website with the hopes that some of them will turn into paying … Continue reading Are You Paying for Traffic You Might Get for Free?
Online Fraudulent Traffic Increases 20% Leading Up To Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2018 The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season. Fraudlogix analyzed three months of global programmatic ad traffic and found … Continue reading Online Fraudulent Traffic Increases 20% Leading Up To Holidays
Jennifer Lux — November 28, 2018 — November 28, 2018 As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that … Continue reading 3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem
Jeff Pulvino — October 18, 2018 Follow @jeffpulvino — October 18, 2018 When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, increased web traffic … Continue reading 10 Easy Strategies to Drive Traffic to Your Website
Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run. Robin Kurzer on September 27, 2018 Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio … Continue reading Mobile FM radio ads shown to drive incremental store traffic
Connor Gillivan — September 12, 2018 Follow @ConnorGillivan — September 12, 2018 Image by rawpixel Bringing your business online is the best growth decision you can make. That is, if you can get found with the millions of successful websites operating today. The key is to be able to drive a significant amount of traffic … Continue reading 9 Proven Ways to Drive Real Traffic to Your Online Business
Syed Balkhi — June 30, 2018 Follow @SyedBalkhi — June 30, 2018 Have you spent a lot of time and money designing the perfect website for your online shop but sales seem to be barely trickling in? If you’re an entrepreneur with an online store, your number one priority is making sales. In 2017, 1.66 … Continue reading 5 Easy Ways to Drive Website Traffic that Boosts Sales
Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic
By Jennifer Warren June 19th, 2018 Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads
Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at … Continue reading 5 things to check if your traffic suddenly drops
