Category Archives: Traffic Generation

Marriott, Wyndham Gain Direct Traffic, Bookings From Search

Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search

How publishers, brands are using links in Instagram Stories to boost web traffic

Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Tim Peterson on June 29, 2017   Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when publishers are looking to ratchet up their numbers, they’ll … Continue reading How publishers, brands are using links in Instagram Stories to boost web traffic

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. Sherry Bonelli on May 31, 2017   Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can … Continue reading YouTube SEO: How to find the best traffic-generating keywords