Category Archives: Traffic Generation

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads

By Jennifer Warren June 19th, 2018   Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads

Search Drives Conversions, Social Drives Website Traffic

Search Drives Conversions, Social Drives Website Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2018 Data released Thursday shows that social sites drive the most traffic to websites, but search engines drive the most conversions. The data from Heap, a mobile and web analytics company, seems to contradict historic views on the type of … Continue reading Search Drives Conversions, Social Drives Website Traffic