Category Archives: Metrics

To Integrate Measurement — Or Not To Integrate Measurement?

To Integrate Measurement — Or Not To Integrate Measurement? by Maarten Albarda , Featured Contributor, April 2, 2021 I wanted to bring you some news from my tiny and very flat home country, The Netherlands. This week it was announced that a whole cluster of research acronyms (SKO, NLO, NOM, VINEX) have joined up with … Continue reading To Integrate Measurement — Or Not To Integrate Measurement? →

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric

Metrics

Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric →

Faking Agile Metrics or Cooking the Agile Books

Metrics

Stefan Wolpers — October 9, 2019 Follow @StefanW TL; DR: Faking Agile Metrics — An Eye-Opening Exercise Imagine you’re a Scrum Master and the line manager of your team believes that the best sign for a successful agile transformation is a steady increase in the Scrum Team’s velocity. Moreover, if the team fails to deliver … Continue reading Faking Agile Metrics or Cooking the Agile Books →

Company Metrics Early-Stage VCs Care About

Metrics

Max Palmer — June 14, 2019 — June 14, 2019 People, product, and market: If any one leg of that triangle is weak or broken, investors aren’t interested in your startup. That might sound cold, but early-stage venture capitalists can’t base six- or seven-figure decisions on gut feelings. Especially before your startup has broken even, … Continue reading Company Metrics Early-Stage VCs Care About →

Unlocking metrics that matter

Metrics

Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter →

Going Beyond The “What” of Activity Metrics

Metrics

Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics →

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking

Metrics

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking →

9 of CRO’s Most Critical Metrics to Measure

Metrics

Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure →

Apple, Google Rank As Top Two Most Valuable Brands

Metrics

Apple, Google Rank As Top Two Most Valuable Brands by Laurie Sullivan @lauriesullivan, May 23, 2018 The 100 most valuable brands on Forbes’ list, published Wednesday, are worth a cumulative $2.15 billion — up 10% from a year ago. The list begins with Apple at No. 1 — with a brand value $182.8 billion, up … Continue reading Apple, Google Rank As Top Two Most Valuable Brands →

5 Metrics that Could Make or Break Your Next ABM Campaign

Metrics

Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign →