Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
Get creative with results instead of how to name them. Chris Wood on September 24, 2021 Fishburne’s take: As WPP CEO Sir Martin Sorrell put it, “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers … Continue reading Metrics are up: Marketoon of the Week
Steven Imke September 7, 2021 I was reading the news the other day and the article was talking about local crime statistics. Specifically, the piece was talking about the number of arrests that were made. Having recently written a post about the importance of a business’s Economic Engine and finding the right denominator to measure … Continue reading Why You Need to Be Measuring the Right Things
Brian Basilico May 3, 2021 A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $ 10 a month for a newspaper I wasn’t reading. Checked with … Continue reading Vanity Fair, Unfair Vanity, and Vanity Metrics
To Integrate Measurement — Or Not To Integrate Measurement? by Maarten Albarda , Featured Contributor, April 2, 2021 I wanted to bring you some news from my tiny and very flat home country, The Netherlands. This week it was announced that a whole cluster of research acronyms (SKO, NLO, NOM, VINEX) have joined up with … Continue reading To Integrate Measurement — Or Not To Integrate Measurement?
Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Stefan Wolpers — October 9, 2019 Follow @StefanW TL; DR: Faking Agile Metrics — An Eye-Opening Exercise Imagine you’re a Scrum Master and the line manager of your team believes that the best sign for a successful agile transformation is a steady increase in the Scrum Team’s velocity. Moreover, if the team fails to deliver … Continue reading Faking Agile Metrics or Cooking the Agile Books
Max Palmer — June 14, 2019 — June 14, 2019 People, product, and market: If any one leg of that triangle is weak or broken, investors aren’t interested in your startup. That might sound cold, but early-stage venture capitalists can’t base six- or seven-figure decisions on gut feelings. Especially before your startup has broken even, … Continue reading Company Metrics Early-Stage VCs Care About
Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter
Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics
