Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Category Archives: Metrics
9 of CRO’s Most Critical Metrics to Measure
Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure
Apple, Google Rank As Top Two Most Valuable Brands
Apple, Google Rank As Top Two Most Valuable Brands by Laurie Sullivan @lauriesullivan, May 23, 2018 The 100 most valuable brands on Forbes’ list, published Wednesday, are worth a cumulative $2.15 billion — up 10% from a year ago. The list begins with Apple at No. 1 — with a brand value $182.8 billion, up … Continue reading Apple, Google Rank As Top Two Most Valuable Brands
5 Metrics that Could Make or Break Your Next ABM Campaign
Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign
What Gets Measured Gets Done
Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done
The Problem With Dashboards/Metrics
Dave Brock — March 18, 2018 Follow @davidabrock — March 18, 2018 Merio / Pixabay We all have our dashboards and key indicators. We assess performance base on dial, meters, red/green/yellow lights. We sit at our desks going through mind-numbing screens measuring everything that’s going on. We labor extensively over Excel spreadsheets, doing analysis, building … Continue reading The Problem With Dashboards/Metrics
Going beyond Super Bowl engagement metrics to find what consumers really think
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them
Paul Mosenson — December 3, 2017 Follow @nusparkmktg — December 3, 2017 Dashboard. Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s … Continue reading CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them
6 Metrics to Review in Your QBR
Hanna Dodd — November 16, 2017 — November 16, 2017 We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now, and look out for a few things. Expectations and reality don’t always align, and it’s impossible to meet 100% of quotas 100% of the time. … Continue reading 6 Metrics to Review in Your QBR
Email Analytics: Top 4 Metrics and KPIs You Need to Track
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
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