Category Archives: Social Media Competition

Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna

Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan  @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna

6 Questions to Ask When Conducting a Competitor Social Media Analysis

Christa Tuttle December 4, 2021 Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. What matters is focusing on your team’s social media strategy, narrowing in on what works best for your organization. … Continue reading 6 Questions to Ask When Conducting a Competitor Social Media Analysis

Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan  @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

5 Powerful Tools to Optimize Your Social Media Conversions

Irina Weber — May 27, 2019 Follow @irinaweber048 — May 27, 2019 Everyone knows how powerful social media can be for branding. It is not as simple as it seems to turn your social media users into leads and customers. But using the right tools, you’ll be able to optimize your social media conversions. According … Continue reading 5 Powerful Tools to Optimize Your Social Media Conversions

How Social Media Can Enhance Morale And Attract New Customers

Jason Davis — December 20, 2017 Follow @weareelement502 — December 20, 2017 Our social media accounts reflect our story and culture at Element 502. We share content and our brands mission on 4 channels. First is our blog then Facebook and finally LinkedIn and Instagram. Each channel is unique in how we approach this. Facebook … Continue reading How Social Media Can Enhance Morale And Attract New Customers

The Best Way To Get Customers (And How Social Media Makes It A Snap)

Mike Brooks — November 29, 2016 Follow @michaelsbrooks— November 29, 2016 If you’re selling, marketing or running a business, you probably already do and should have many channels and methods for getting customers. The best ones connect the dots from their ads to website to social media to everything else they do to get attention … Continue reading The Best Way To Get Customers (And How Social Media Makes It A Snap)