What Higher Clicks, Impressions In Q2 Means For Q3 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2024 Advertisers are in a period of rising ad prices, but that could change in the second half of the year, Skai notes in a report published Wednesday. The report shows topline growth numbers in retail media, paid … Continue reading What Higher Clicks, Impressions In Q2 Means For Q3 2024
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Callum Coard December 6, 2021 Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run in a platform like Google Ads, the more likely you are to have campaigns competing against each other for the same keywords. Without careful campaign management, this can drive up … Continue reading How to Manage PPC Campaigns That Compete With Each Other
Charly Mostert August 11, 2021 So you just launched a new pay-per-click (PPC) campaign and you’re not getting any leads or conversions. What should you do? Step 1: Don’t freak out, and learn from the data you’re getting. Don’t make large changes to your strategy too early. Instead, allow your campaigns to run until you … Continue reading Why Aren’t My PPC Leads Converting & How Do I Fix It?
Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR
Carly McCrory July 12, 2021 Whether you’re new to the PPC (pay-per-click) world or you’re a campaign veteran, launching a new PPC campaign means a lot of prep work. While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a … Continue reading The Ultimate Checklist For Launching PPC Campaigns
Devansh Khetrapal March 11, 2021 How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience’s attention, but with the advancement in technology, convenience was bestowed upon the world like never before. Where am I going with all this? Just leading to one … Continue reading What is PPC Advertising and How Effective is It?
Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO
Jon-Mikel Bailey March 3, 2021 It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what … Continue reading Are You Using Negative Keywords in Your PPC Campaigns?
Jon-Mikel Bailey November 20, 2020 No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising … Continue reading Are You Wasting Money With Your PPC Campaign?
