Category Archives: PPC Campaigns

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017   Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles

Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel

Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel

Quick Wins For Managing Your Pay-Per-Click Campaign Strategy

Paul Morris — January 13, 2017 Follow @SuperbDigital— January 13, 2017 Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistakes that undermine many campaigns. There is no doubt that an effective pay-per-click … Continue reading Quick Wins For Managing Your Pay-Per-Click Campaign Strategy

Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign

Lindsay Christensen — December 30, 2016 — December 30, 2016 This is the sixth part of our eight-part series on mastering PPC. In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know … Continue reading Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign

SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns

by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns