Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017 Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. Pauline Jakober on June 13, 2017 None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do … Continue reading 4 reasons your PPC programs can fail
Casey Newman — June 9, 2017 — June 9, 2017 You know the feeling. A potential customer has shown interest in your brand. She’s been to your site a few times, downloaded a couple pieces of content and subscribed to your blog. Knowing all this, it’s hard to hold back the temptation to throw everything … Continue reading Do Drip Campaigns Really Work?
Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign
By Stefan Des April 21st, 2017 In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook … Continue reading 3 Targeting Ideas To Scale Your Facebook Advertising
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing … Continue reading Exact Match vs. Close Variants: Difference & Impact
Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017 Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles
Allen Finn — March 5, 2017 — March 5, 2017 Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was (March 16, 2017). Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing … Continue reading How to Build a PPC Offering at Your Digital Marketing Agency
