Devansh Khetrapal March 11, 2021 How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience’s attention, but with the advancement in technology, convenience was bestowed upon the world like never before. Where am I going with all this? Just leading to one … Continue reading What is PPC Advertising and How Effective is It?
Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO
Jon-Mikel Bailey March 3, 2021 It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what … Continue reading Are You Using Negative Keywords in Your PPC Campaigns?
Jon-Mikel Bailey November 20, 2020 No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising … Continue reading Are You Wasting Money With Your PPC Campaign?
Liza Rubinstein September 7, 2020 Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into … Continue reading Launching a PPC Campaign? Start With Strategy
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Tim Jensen on July 31, 2020 at 8:05 am Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more … Continue reading 5 tips for starting international PPC
Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
How retailers can make their seasonal social ad dollars go further. Taylor Peterson on February 24, 2020 Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers … Continue reading 3 tips for optimizing paid social campaigns for seasonality
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December 2, 2019 With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect … Continue reading 5 audiences you should exclude from your PPC campaigns
Syed Balkhi — August 5, 2019 Follow @SyedBalkhi — August 5, 2019 Everyone loves getting the chance to win an awesome prize, which is why giveaway campaigns get so much attention online. But giveaways aren’t just about getting attention for your business and making the day of one lucky person. A successful giveaway can actually … Continue reading 4 Tips for Creating a Successful Giveaway Campaign