Category Archives: PPC Campaigns

What Is Click-Through Rate? Understanding and Optimizing CTR

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR

How to Use Your PPC Campaigns as a Prospecting Tool for SEO

Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO

Are You Wasting Money With Your PPC Campaign?

Jon-Mikel Bailey November 20, 2020 No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising … Continue reading Are You Wasting Money With Your PPC Campaign?