Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. Mona Elesseily on January 29, 2018 It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 … Continue reading 5 New Year’s resolutions for your PPC campaigns
Josh Slone — January 25, 2018 — January 25, 2018 It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category and start a series on key performance indicators (KPIs) specific to the world of cold email. First up on the … Continue reading Click Through Rate (CTR): Guide to Understand and Improve Email Performance
Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
Dave Rocco — October 3, 2017 — October 3, 2017 A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, … Continue reading How to Win New PPC Accounts: 5 Approaches for Agencies
Search, The Keystone Of PPC by Jack Loechner , Staff Writer @mp_research, September 28, 2017 According to the “State of PPC,” Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC … Continue reading Search, The Keystone Of PPC
Alex Hamilton — September 14, 2017 — September 14, 2017 markusspiske / Pixabay Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the … Continue reading SEO or PPC – Which Provides Better Value?
Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017 Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. Pauline Jakober on June 13, 2017 None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do … Continue reading 4 reasons your PPC programs can fail
Casey Newman — June 9, 2017 — June 9, 2017 You know the feeling. A potential customer has shown interest in your brand. She’s been to your site a few times, downloaded a couple pieces of content and subscribed to your blog. Knowing all this, it’s hard to hold back the temptation to throw everything … Continue reading Do Drip Campaigns Really Work?