Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
How retailers can make their seasonal social ad dollars go further. Taylor Peterson on February 24, 2020 Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers … Continue reading 3 tips for optimizing paid social campaigns for seasonality
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December 2, 2019 With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect … Continue reading 5 audiences you should exclude from your PPC campaigns
Syed Balkhi — August 5, 2019 Follow @SyedBalkhi — August 5, 2019 Everyone loves getting the chance to win an awesome prize, which is why giveaway campaigns get so much attention online. But giveaways aren’t just about getting attention for your business and making the day of one lucky person. A successful giveaway can actually … Continue reading 4 Tips for Creating a Successful Giveaway Campaign
Veronica Green-Gott — July 16, 2019 — July 16, 2019 In 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you’re looking into starting PPC for your SaaS company, you need to learn Google Ads inside and out. If you’re looking for an overview of … Continue reading How to Optimize Your PPC Keyword List
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social
People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Four ways a great PPC tool can turn you into a PPC rockstar On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a … Continue reading Do you still need a PPC tool with the new Google Ads?
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Carine Alexis — June 18, 2018 — June 18, 2018 Are you ready for fireworks? We’re not just talking about the colorful pyrotechnics that will light the skies across America in a few weeks. We also mean the explosive impact your marketing can have around the July 4th holiday – which generates over seven billion … Continue reading 8 Campaign Ideas for Making a Big Bang on July 4th
