Category Archives: PPC Campaigns

Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Thomas Stern on June 22, 2017   Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search … Continue reading How SEO can create budget efficiencies in paid search campaigns

6 Video Marketing Tactics to Try On Your Next Integrated Campaign

Bonnie Harris — April 25, 2017 Follow @waxmarketing— April 25, 2017 Video marketing needs to be part of your integrated mix Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep … Continue reading 6 Video Marketing Tactics to Try On Your Next Integrated Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017   Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles