— June 29, 2017
Your company or startup is just getting started on social media. You have 72 followers after three months of pushing hard and daily posting. After a full day’s work, you have no energy to post, let alone think about social media! What to do, what to do? Here are some easy ways to get more mileage out of your posts.
Keep a list of the best ones for your company and add them automagically every time you post. No need to reinvent the wheel. Look at your competitors and see what they’re doing. Here’s a wonderful article about Instagram hashtags: How to Use Instagram Hashtags.
Repost Your Article with a Different Image
This is particularly easy if your post includes more than one image. Just use the second (or third one). And don’t forget–most people won’t read your wonderful writing, but some will retweet/repost it.
Repost with a New Headline
You thought about another headline while you were writing your post, didn’t you? Dig that one out and use it now! By the way, if you need help writing headlines, you might like Headline Writing: Ten Reasons It’s a Pain in the Asterisk*, by moi.
Recycle that Post
Nobody remembers that you used that post two weeks ago (at least not on Twitter!), so use it again. Try a different time. Early morning will hit the people on the east coast, and late night will bring in readers on the west coast.
Do a Quick Rewrite
If the post is a little older, why not update it and republish it? Surely not everyone can recall that post from 2009! And that includes you! You could also rewrite a blog post so it ranks higher.
Change the Voice
You can make that post more casual or more formal to appeal to different readers. Read it aloud and change it accordingly.
Stagger the Times You Post
Post it on Facebook at 9 a.m., Twitter at noon, LinkedIn at 3 p.m., Instagram at 5 p.m., Pinterest at 7 p.m., etc.
Use a Customized Post for Each Platform
Each social media platform has a different language. Use the language of each platform so your headline catches the most people. Here’s a post about the different social media platforms and languages of each you might like.
Include Friends in the Post
If your writing makes you think of a company or person you know, include them when you write your post. Make sure to include a link to their website or one of their posts, too. Everybody needs a few links in and links out.
Tag Your Friend When You Post
Tell your friend that you included them in your post. Not all your friends will read your post without your telling them, so go ahead and let them know. Most people will be flattered!
How Do You Keep Posts Alive?
Do you have any tips and tricks? Let me know in the comments! And thank you!