Young Entrepreneur Council — April 14, 2017 How can I supercharge my business‘s LinkedIn page to grow my community of followers?
1. Become More Social
Too many businesses leave their LinkedIn page at a summary and forget that LinkedIn is ultimately a social network. If you want to grow your community, engage with your followers as you would on any social platform. Post industry updates and share discussion-worthy content regularly. – Rakia Reynolds, Skai Blue Media
2. Use the Article-Publishing Platform
Whenever your content is published, it’s wise to re-publish it on LinkedIn’s article-publishing platform. Their platform will circulate the article to those who may be interested based on their job title, company or groups they’re a part of. This helps get your content in front of a wider group of people who are more inclined to want to see content from you and follow you. – John Hall, Influence & Co.
3. Post Relevant Resources
Have relevant resources for people who visit. It might be a free chapter of a book you’ve written, a white paper or special report that would be of interest to a prospective customer. Share valuable content that is educational in nature and will establish you as an authority, and will make prospective customers want to further engage with you and your company. – Adam Witty, Advantage Media Group
4. Offer Plenty of Useful Information
Potential customers are already inundated with an influx of advertisements and self-promotion (yes, even on LinkedIn). If you want your page to stand out and get noticed, you need to avoid the self-promotion and cut straight into content customers care about. This can be anything from useful infographics to a blog post filled with advice. Don’t worry about the hard sell; they’ll come to you. – Elle Kaplan, LexION Capital
5. Take Hints From the Followers You’d Like to Attract
Some people call it having a “muse,” others call it market research. Either way, in order to create extremely targeted content, you need to get clear on the type of audience you are speaking to and what might interest them. See what sort of content is already resonating with your audience and interact with your community by creating content in the same vein. – Cody McLain, SupportNinja
6. Take Advantage of LinkedIn Groups
Join groups related to your industry/niche and take part in the conversation. Once you’ve established a rapport for yourself, start promoting your brand and company page. Establish your page as a one-point resource of all that’s happening in your niche. This will help you direct audience’s attention towards your page. – Pratham Mittal, Outgrow
7. Get Your Whole Team Involved
Leverage the network of your team to capture the low hanging fruit. In addition to publishing content, encourage your team to share content from the company page so it reaches their client connections. Engage more than the marketing team and leverage team members throughout your entire organization. And encourage them to publish content that they can share with their network. – Dan Golden, BFO (Be Found Online)
8. Add Local Elements for Offline Connections
Add events and other ways you can get together with your followers on a local basis offline to create greater engagement and enhance your networking efforts. Not everything has to be the global community of followers. Many of your followers may be local enough and want to attend an event hosted by or featuring your business. – Zach Binder, Ranklab
9. Take Advantage of Every Bit of Space
Use your businesses’ LinkedIn profile as a showcase of what you are capable of and what you can do. Take advantage of the background header image to prominently display the logos of clients you’ve worked with or publications you’ve been featured on. Also include strong calls-to-action in your profile: content that drives users to contact you or become a follower. – Duran Inci, Optimum7
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