Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Vishal PindoriyaAugust 16, 2015 We’ve all done it. We see an interesting story posted or shared on Facebook or Twitter, so we click through to read more only to find that we can’t access the full story because it’s behind a paywall. The publisher is teasing us to get a subscription. It’s annoying. However, it’s … Continue reading Will social media bypass paywalls?
Chris AbrahamAugust 16, 2015 There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what … Continue reading Social Media Content Discovery and Curation for the Win
Rebecca GibsonAugust 15, 2015 Summer is a great time for brands to launch creative initiatives. Without the frenzy of Black Friday or holiday season, summer is the perfect down time to produce compelling social media campaigns. This summer we’ve seen some great concepts from brands and communities around the world. Here are some social media … Continue reading 5 Stand Out Social Media Campaigns Of Summer 2015
Blair StrasserAugust 15, 2015 As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes. … Continue reading 5 Tools to Improve Your Social Media ROI (On a Budget)
Vasudha VeerannaAugust 15, 2015 Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just … Continue reading Social Media Automation Myths – Addressing The Elephant In The Room
Jessica MillisAugust 15, 2015 Which social media marketing websites do you read for the latest news and tips? When online marketers don’t do their best to stay updated with the latest trends and customer preferences for accomplishing the goals of their social media marketing plan, the competition will progress at their expense. If you start … Continue reading 11 Vital Resources For Specialists In The Social Media Marketing Industry
Kathy SteeleAugust 14, 2015 The number one rule of social media marketing is … don’t be an egghead (a term our office uses for the placeholder profile image when first setting up a social media account). There is nothing worse than a company profile without a branded message, consistent content shares or even a profile … Continue reading Tech Tools and Trends: Part II (Social Media Marketing)
Tara AlemanyAugust 14, 2015 Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social … Continue reading What’s Your Social Selling Index?
Katie CooperAugust 14, 2015 For years, businesses have been using social media to connect with their customers and build their brand and the enormous benefits of using social platforms for business purposes have been proven over and over again. Whether companies are using it to advertise, build awareness or sell their products, every business … Continue reading 5 Benefits Your Small Business Should be Reaping from Social Media
