Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Category Archives: Mobile Apps
Widgets and Apps and SPAs, Oh My!
Dave Sutton July 1, 2020 Remarkable outcomes are often produced by a marketing team that plays nice with their techies and web developers. Why? Because it turns out that innovative new technologies, more often than not, enable marketers to give their customers a reason to care, a reason to listen, a reason to engage, and … Continue reading Widgets and Apps and SPAs, Oh My!
App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories
2019 Benchmarks for Finance Apps
Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps
In-store apps are now rated like products, Forrester report finds
Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds
The Growing Importance of Mobile App Push Notifications [Infographic]
Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic]
Challenge: How To Retain Your App Users
By IanNaylor January 8th, 2018 There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. … Continue reading Challenge: How To Retain Your App Users
What Makes Mobile Digital Banking So Special Today
Michael Salo — December 1, 2017 — December 1, 2017 If you are in the banking industry and asking yourself this question, you have some work to do. But you are not alone. A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to … Continue reading What Makes Mobile Digital Banking So Special Today
The App That Few Marketers Are Talking About (But Probably Should Be)
Arik Hanson — July 21, 2017 — July 21, 2017 My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had … Continue reading The App That Few Marketers Are Talking About (But Probably Should Be)
An Effective Use of Flipboard – Using the App as a Blog
Janette Speyer — June 20, 2017 Follow @JanetteSpeyer — June 20, 2017 niekverlaan / Pixabay Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. As many of you already know, I have been using this app for quite some time. — Mostly for curating articles and for branding … Continue reading An Effective Use of Flipboard – Using the App as a Blog
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