Category Archives: Mobile Apps

The Growing Importance of Mobile App Push Notifications [Infographic]

Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic]

5 tips for gaining a competitive advantage with your enterprise mobile app strategy

How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017   Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy