Category Archives: Mobile Apps

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds →

Top 7 Factors to Keep in Mind while Developing a Marketplace Mobile App

Mobile Apps

Robert Jackson October 23, 2020 In this pandemic age, people prefer online marketplaces compared to traditional ones. Thanks to the thriving mobile app development domain, online marketplaces have gained a lot of popularity. Amazon, eBay, and Airbnb are some of the examples of online marketplaces that have set new milestones in the eCommerce sector. Looking … Continue reading Top 7 Factors to Keep in Mind while Developing a Marketplace Mobile App →

The Rise of Mobile Apps During the Coronavirus Outbreak [Infographic]

Mobile Apps

Venkatesh C.R. September 25, 2020 The coronavirus pandemic we’re all experiencing is no joke, but it doesn’t mean everything has to be all doom and gloom for everyone. In fact, if there’s one testament to the resiliency of humanity’s desire for life, the so-called Joie de Vivre, it’s the punctuated rise in mobile apps usage … Continue reading The Rise of Mobile Apps During the Coronavirus Outbreak [Infographic] →

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Mobile Apps

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking →

Widgets and Apps and SPAs, Oh My!

Mobile Apps

Dave Sutton July 1, 2020 Remarkable outcomes are often produced by a marketing team that plays nice with their techies and web developers. Why? Because it turns out that innovative new technologies, more often than not, enable marketers to give their customers a reason to care, a reason to listen, a reason to engage, and … Continue reading Widgets and Apps and SPAs, Oh My! →

App Actions expands with four new categories

Mobile Apps

Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories →

2019 Benchmarks for Finance Apps

Mobile Apps

Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps →

In-store apps are now rated like products, Forrester report finds

Mobile Apps

Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds →

The Growing Importance of Mobile App Push Notifications [Infographic]

Mobile Apps

Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic] →

Challenge: How To Retain Your App Users

Mobile Apps

By IanNaylor January 8th, 2018 There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. … Continue reading Challenge: How To Retain Your App Users →