Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds
Category Archives: Mobile Apps
The Growing Importance of Mobile App Push Notifications [Infographic]
Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic]
Challenge: How To Retain Your App Users
By IanNaylor January 8th, 2018 There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. … Continue reading Challenge: How To Retain Your App Users
What Makes Mobile Digital Banking So Special Today
Michael Salo — December 1, 2017 — December 1, 2017 If you are in the banking industry and asking yourself this question, you have some work to do. But you are not alone. A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to … Continue reading What Makes Mobile Digital Banking So Special Today
The App That Few Marketers Are Talking About (But Probably Should Be)
Arik Hanson — July 21, 2017 — July 21, 2017 My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had … Continue reading The App That Few Marketers Are Talking About (But Probably Should Be)
An Effective Use of Flipboard – Using the App as a Blog
Janette Speyer — June 20, 2017 Follow @JanetteSpeyer — June 20, 2017 niekverlaan / Pixabay Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. As many of you already know, I have been using this app for quite some time. — Mostly for curating articles and for branding … Continue reading An Effective Use of Flipboard – Using the App as a Blog
The Evolution of Apps – Plus, What’s Ahead! [Infographic]
Bob Hutchins — June 6, 2017 Follow @Bobhutchins— June 6, 2017 Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I can make a note on my phone and the same note will be instantly available on my computer?!”) Today, the original release of Evernote… … Continue reading The Evolution of Apps – Plus, What’s Ahead! [Infographic]
Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. John Lincoln on April 27, 2017 Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make … Continue reading Simple tips to get your app indexed, ranked & installed
Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more. Josh Todd on February 22, 2017 Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and … Continue reading How to keep your app users from dumping you
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