Category Archives: Mobile Apps

White Noise Apps Could Be Stealing From Advertisers

White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers

A Third Of Apps Last Updated 2+ Years Ago Have Been ‘Abandoned’

A Third Of Apps Last Updated 2+ Years Ago Have Been ‘Abandoned’ by Laurie Sullivan  @lauriesullivan, May 13, 2022 An analysis of developer-abandoned mobile apps across Google and Apple app stores shows that 33% of all apps were updated two or more years ago, according to data released Friday. Pixalate determines the length of abandonment … Continue reading A Third Of Apps Last Updated 2+ Years Ago Have Been ‘Abandoned’