Ioana Dulcu December 1, 2020 Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. … Continue reading Social Media vs. Email Campaigns: Followers or Lists?
Susan Gilbert August 27, 2020 Today I have some resources to help you create a social media contest giveaway that will grow your audience and sales. Here’s four links with tips and tricks to kick start your work week. One of the best ways to attract more leads is through valuable contests. In order to … Continue reading 4 Tools for a Winning Social Media Giveaway Campaign
Jon Anderson — January 25, 2019 — January 25, 2019 You’re here. You’re an AV integrator. You want to run a paid social media campaign. Great. Here’s how to create a paid social media campaign for your AV integration firm in five steps: Identify your goals. Identify your audience. Pick the platform. Define your budget. … Continue reading 5-Step Paid Social Media Campaign for AV Integrators
Alex Humphries — October 13, 2018 — October 13, 2018 If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in … Continue reading 7 Reasons Why Your Social Media Activity is Falling Flat
Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
Sahail Ashraf — October 10, 2017 Follow @BizGrowInsights — October 10, 2017 Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to … Continue reading How To Plan For A Successful Social Media Video Campaign
Chelsea Kryder — May 12, 2017 — May 12, 2017 When Paid Social Media started creeping into the world of performance marketing a few years ago, it was the lesser stepsister to the major channels – PPC, Display, SEO, and Affiliate. At the time, Social intrigued many brands I worked with, but they felt it … Continue reading Are Your Social Campaigns Infused With A Brand Persona?
Emily Sidley — April 6, 2017 Follow @EmilySidleyPR— April 6, 2017 It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting regularly, not being too self-promotional, including … Continue reading How to Run a Successful Social Media Advertising Campaign
Susan Gilbert — February 6, 2017 Follow @SusanGilbert— February 6, 2017 Gain Insights on Your Social Media Campaigns With No Budget Today I have some great resources to help you monitor your social media reach for free. Finding the right audience and influencers in your niche can take a lot of time and expense, but … Continue reading Monitor Your Social Media Campaigns for Free
by Steve Hamm July 8, 2016 Follow @maasprosrduJuly 8, 2016 Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, … Continue reading 4 Changes to Make to Your Social Media Marketing Campaign