Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know
Category Archives: Search Trends
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
4 Search Trends That Make Your Google Listing More Important than Ever
Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever
Machine-To-Machine Everything Influences Search In 2020
Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more advanced analytics … Continue reading Machine-To-Machine Everything Influences Search In 2020
Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees by Laurie Sullivan @lauriesullivan, December 5, 2019 U.S. shoppers geared up for the holidays by searching on Black Friday for socks, down jackets, and shoes, while also researching Christmas trees and high-ticket items such as TVs. Vans, which earlier this week closed its corporate … Continue reading Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Behavioral Differences, Aging Population Changing Search
Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search
Anatomy of Search Results & How to Rank
Brianne Schaer — April 19, 2019 — April 19, 2019 It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on … Continue reading Anatomy of Search Results & How to Rank
Search Queries: Data Suggests People Look Past Page One
Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One
Search Turns Predictive Into Addictive
Search Turns Predictive Into Addictive by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday There’s a movement underfoot. Selina Eizik, who joined Conductor as COO in July 2018, wants to lead it after spending nearly 16 years at the search and digital agency Acronym, where she held the position of CEO for the past 5.5 years. Eizik … Continue reading Search Turns Predictive Into Addictive
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