Category Archives: Mobile Engine Optimization

Is Your Site Optimized for Google’s Mobile First Indexing?

By Stephen Moyers  June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?

Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Search Marketers Not Ready For Mobile-First Indexing

Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing

Mobile First Indexing: The New Direction of Google Search

Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search

Non-Mobile Optimized Websites Lose Online Customers

Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers

Mobile Search: Benefits From Driving Purchases Through Smartphones

by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones