by Denise Chan July 19, 2016 Follow @denisechan26July 19, 2016 Paid social can feel like a bit of a gimmick sometimes. How do you assign value to a paid social ad like a Snapchat Filter or a Twitter Ad that targets your audience through emojis? Your followers may have ‘liked’ it and it may have … Continue reading The 7 Paid Social Metrics You Should Be Tracking
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
by Anna Rodriguez January 26, 2016 Follow @annrodriguez021January 26, 2016 Yes, having hundreds of thousands of followers and millions of views are a great achievement in itself. There’s no denying that. But what is the significance of amassing a huge number of fans and views to your brand? What does it really do for your … Continue reading 6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy
Carol StephenOctober 1, 2015 You’re creating your new app, your new software, or your new restaurant. You’ve been at it for months. Suddenly, you look up. Oh no! You need social media. You have to spread the word! But you have nothing! What to do, what to do? After all, 72% of all internet users … Continue reading Social Media in 60 Minutes a Day
Kate BoyceAugust 21, 2015 Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available, paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of information at hand. … Continue reading 5 Essential Social Media Metrics You Need To Know
Tara AlemanyAugust 14, 2015 Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social … Continue reading What’s Your Social Selling Index?
Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter