Category Archives: Return On Investment – ROI

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Measuring the ROI of Leadership Development: 5 Tips

Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips

How To Calculate The ROI Of Influencers’ Posts

By Brandon Leibowitz  September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts

Prove ROI With These 6 Instagram Advertising Tips We Love

Christie Huber — June 23, 2017 — June 23, 2017 Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. … Continue reading Prove ROI With These 6 Instagram Advertising Tips We Love

Top 10 Strategies for Increasing the Marketing ROI for Your Firm

Elizabeth Harr — May 25, 2017 — May 25, 2017 So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. Doesn’t sound like you? Well, perhaps you’re the eternal skeptic, thinking marketing professional services and generating leads online only happens … Continue reading Top 10 Strategies for Increasing the Marketing ROI for Your Firm