Pam Moore — March 13, 2020 Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk … Continue reading How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]
Sean McDade — March 9, 2020 Closing the loop arguably drives the greatest ROI with VoC programs. Here’s how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to “close the loop” with … Continue reading Closing the Loop on Alerts Provides Immediate ROI. Get It Right!
Choncé Maddox — February 11, 2020 Small business owners tend to invest quite a bit of money into their businesses each year. If you’re new to self-employment or are looking to break into a new field, you may consider hiring a coach to help you succeed. Working with a coach to help your bottom line … Continue reading 3 Ways to Increase Your ROI When Hiring a Coach For Your Business
LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday. LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly
Jared Atchison — June 8, 2019 — June 8, 2019 If you have an online store, you need to figure out how to spread the word about your products. Investing in Facebook ads to show to your target audience is a great way to get your content in front of the right people and make … Continue reading How to Instantly Boost Your Facebook Ad ROI
Diane Conaway — April 4, 2019 — April 4, 2019 Software Asset Management (SAM) is a critical but often underrated business process. A mature software asset management process provides the capabilities needed for effective maintenance, control, and protection of software assets across the various stages of their lifecycle. As your SAM strategy becomes more sophisticated, … Continue reading The Building Blocks of SAM ROI
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. Rex Briggs on July 30, 2018 We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard … Continue reading 5 ways to hack a higher marketing ROI
Josh Swenson — July 27, 2018 — July 27, 2018 geralt / Pixabay As a channel marketer, you’re likely very familiar with your top channel partners. They are the ones who engage with you often and send you referrals regularly. If your program has a number of active, vocal partners it’s possible they take up … Continue reading Nurturing Your Long Tail Partners to Maximize Channel ROI
4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats
Bob Van Rossum — June 26, 2018 Follow @BobVR — June 26, 2018 You want to grow your business and drive ROI, and the most optimal way to do so is by finding worthwhile marketing executives to lead topline growth. So, how do you successfully go about attracting and retaining A-level employees in your next … Continue reading Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?