Category Archives: Return On Investment – ROI

LinkedIn Data Finds Marketers Measure ROI Too Quickly

LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday.   LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly

The Building Blocks of SAM ROI

Diane Conaway — April 4, 2019 — April 4, 2019 Software Asset Management (SAM) is a critical but often underrated business process. A mature software asset management process provides the capabilities needed for effective maintenance, control, and protection of software assets across the various stages of their lifecycle. As your SAM strategy becomes more sophisticated, … Continue reading The Building Blocks of SAM ROI

4 Most ROI-Generating Ad Formats

4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats.  Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats

Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?

Bob Van Rossum — June 26, 2018 Follow @BobVR — June 26, 2018 You want to grow your business and drive ROI, and the most optimal way to do so is by finding worthwhile marketing executives to lead topline growth. So, how do you successfully go about attracting and retaining A-level employees in your next … Continue reading Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which  the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI

Next Level Influencer Marketing: ROI Answers for Your Brand

Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand