Category Archives: Return On Investment – ROI

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation

Return on investment is missing in action

Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022  The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action

How to measure content marketing ROI and ROE

Why Return on Effort is an essential metric for content marketers. Corey Patterson on November 4, 2021 The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. … Continue reading How to measure content marketing ROI and ROE

5 Smart Ways to Improve Your ROI (Plus Tools & Templates)

Katy French February 25, 2021 ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research, 44% of CMOs faced budget cuts in the wake of the Pandemic.) Improving ROI is always a priority, but with limited resources and increasing pressure to perform, how … Continue reading 5 Smart Ways to Improve Your ROI (Plus Tools & Templates)

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]

Pam Moore — March 13, 2020 Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk … Continue reading How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]

Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

Sean McDade — March 9, 2020 Closing the loop arguably drives the greatest ROI with VoC programs. Here’s how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to “close the loop” with … Continue reading Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

3 Ways to Increase Your ROI When Hiring a Coach For Your Business

Choncé Maddox — February 11, 2020 Small business owners tend to invest quite a bit of money into their businesses each year. If you’re new to self-employment or are looking to break into a new field, you may consider hiring a coach to help you succeed. Working with a coach to help your bottom line … Continue reading 3 Ways to Increase Your ROI When Hiring a Coach For Your Business

LinkedIn Data Finds Marketers Measure ROI Too Quickly

LinkedIn Data Finds Marketers Measure ROI Too Quickly by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2019 Measuring the return on investments for any type of campaign takes time and patience, according to data released Tuesday.   LinkedIn’s research, focused on return on investments from more than 4,000 digital marketers, found that marketers are expecting too … Continue reading LinkedIn Data Finds Marketers Measure ROI Too Quickly