Category Archives: Return On Investment – ROI

Next Level Influencer Marketing: ROI Answers for Your Brand

Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand

How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI

May 2, 2018 Today’s successful brands aren’t the cheapest or the sexiest. They’re the ones with meaning. This “meaning” isn’t defined by a single campaign. Instead, it’s created over time from a consistent strategy that transforms a brand into a symbol of identity. However, impatience is everywhere, and it leaks into the practices of marketing … Continue reading How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017   Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Measuring the ROI of Leadership Development: 5 Tips

Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips

How To Calculate The ROI Of Influencers’ Posts

By Brandon Leibowitz  September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts