By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
Polina Zakaryan January 12, 2022 Social media etiquette for business is more important than it might seem at first. Just like other social etiquettes, social media etiquette for businesses can help you connect with the people you are talking to by demonstrating that you follow rules of behavior almost everyone can agree with. What Is … Continue reading 8 Social Media Etiquette Rules for Business Save
Susan Gilbert January 6, 2022 Welcome to a new year! Today I have some resources to help you find other social media networks that may work well for your brand. Here’s four links with tips and tricks to kick start your work week. In order to stay up to date with the latest in marketing … Continue reading 4 New Social Media Tools on the Rise in 2022
Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week
Ron Jaworski July 20, 2021 It seems like every day a new social audio platform emerges. Such is the power of social media’s latest darling – everybody wants to get in on the action. The hype that started with Clubhouse quickly spurred growth of audio-only or audio-centric platforms, from Big Tech’s Facebook and Twitter to … Continue reading Social Audio Is Overhyped
Sarah Maher June 30, 2021 Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?” … Continue reading 4 Tips to Measure Share of Voice on Social Media
Jared Atchison June 25, 2021 Want to know how you can easily integrate social media into your website? You’re not alone. With over half the world’s population now using social media, it makes sense for you to use its power to promote your brand and grow your business. In fact, research has shown that social … Continue reading How to Integrate Social Media Into Your Website (3 Easy Ways)
Chris Christoff June 17, 2021 Over the years social media has evolved from a social networking platform into a powerful marketing platform. And marketers are taking advantage of this opportunity to improve their businesses for more profit. Social media has more than 4 billion users worldwide. And according to sources, on average, a social media … Continue reading 3 Powerful Reasons Why Businesses Should Use Social Media
Steven Imke May 24, 2021 Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos, and more when trying to accomplish a specific business goal. Lost on me, until more recently, was the value of setting social media goals when it comes to … Continue reading How to Define Your Social Media Goals
