Category Archives: Social Media Tools

4 Tips to Measure Share of Voice on Social Media

Sarah Maher June 30, 2021 Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?” … Continue reading 4 Tips to Measure Share of Voice on Social Media

3 Powerful Reasons Why Businesses Should Use Social Media

Chris Christoff June 17, 2021 Over the years social media has evolved from a social networking platform into a powerful marketing platform. And marketers are taking advantage of this opportunity to improve their businesses for more profit. Social media has more than 4 billion users worldwide. And according to sources, on average, a social media … Continue reading 3 Powerful Reasons Why Businesses Should Use Social Media

The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

Akvile DeFazio February 6, 2021 It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this … Continue reading The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)

Measuring Share of Voice on Social Media: 5 Best Tools

Aleh Barysevich December 16, 2020 Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, … Continue reading Measuring Share of Voice on Social Media: 5 Best Tools

Here’s How Social Media for Business Support Services Can Work for You

Dwight Hill October 24, 2020 Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion … Continue reading Here’s How Social Media for Business Support Services Can Work for You