Category Archives: Voice Search

Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017   In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world

Voice Recognition Technology Could Pose New Threat To Advertisers

Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers

Voice is an important new channel for brands to measure, but not in a silo

As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Chris Wareham on July 24, 2017   Despite all the advancements we’ve seen in computing, the way consumers interact … Continue reading Voice is an important new channel for brands to measure, but not in a silo

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017   Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context