Category Archives: Voice Search

Major Retailers, Restaurants Not Ready For Voice Search

Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan  @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Not Ready For Voice Search

How to Optimize Your Website for Voice Search

Susan Friesen — February 21, 2019 Follow @eVisionMedia — February 21, 2019 Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy … Continue reading How to Optimize Your Website for Voice Search

Brands Should ‘Get In Early’ To Voice Search For Ecommerce

Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan  @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce

11 Voice Search Statistics Digital Marketers Need to Know

Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know

Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers.  “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Voice Search, Smart Speakers Raise The Bar

Voice Search, Smart Speakers Raise The Bar by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2018 Global smart speaker shipments grew 187% year-on-year in the second quarter of 2018, and China was the fastest-growing market, with shipments reaching 16.8 million units, according to data released Thursday from Canalys, an analysis and consulting firm. Google retained its … Continue reading Voice Search, Smart Speakers Raise The Bar

4 Strategies to Drive More Calls and Customers from Voice Search

Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search