Voice Technology Slow To Catch On by Laurie Sullivan @lauriesullivan, Yesterday Several recent studies including some that are expected to be released this week suggest consumers aren’t adopting voice technology as rapidly as previous reports suggest. Findings from a white paper released this week by SUMO Heavy suggest that 46% of the 1,046 U.S. respondents … Continue reading Voice Technology Slow To Catch On
Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results
Dana Kachan — May 16, 2019 Follow @DanaKachan — May 16, 2019 Voice search is not a fad anymore. It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. Moreover, we can’t ignore a number of important … Continue reading OK, Google: How to Optimize a Website for Voice Search?
Consumers, Publishers Struggling With Voice Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2019 Some 21% of those participating in a survey use voice search weekly, but a whopping 57% have never tried voice search technology, according to data released on Wednesday. Nearly 60% of the 73,000 businesses and 1,000 consumers surveyed believe voice … Continue reading Consumers, Publishers Struggling With Voice Search
Jomer Gregorio — April 17, 2019 Follow @JomerGregorio — April 17, 2019 Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a challenge worth tackling, to say the least. In today’s world where visual contents triumph both in the offline and online world, it is … Continue reading Visual Search: Strategies to Make it Work For Your Business [Infographic]
Owen Ray — April 15, 2019 Follow @invoca — April 15, 2019 Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath. Salivating like a dog being taunted with a treat held just out of its reach, we wonder what voice ads will … Continue reading Will Paid Search Ads Ruin Voice Search?
Susan Friesen — March 15, 2019 Follow @eVisionMedia — March 15, 2019 How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google … Continue reading It’s Time to Get Serious About Voice Search Optimization
Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Not Ready For Voice Search
Susan Friesen — February 21, 2019 Follow @eVisionMedia — February 21, 2019 Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy … Continue reading How to Optimize Your Website for Voice Search
Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce