Mark SchaeferAugust 14, 2015 A friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. … Continue reading Is it Better to Be Honest or Nice on the Social Web?
Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter
Matthew SantosAugust 13, 2015 Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social … Continue reading The Missing Link: Merging Social Media With SEO
Elliot SimmondsAugust 13, 2015 Talking About Yourself On Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will find that most posts are in some way related to you – to what you’re doing, what’s happening in your life, … Continue reading Talking About Yourself On Social Media
Kendall CrammAugust 13, 2015 The Social Job Search The market is saturated and the competition is tough. If you are a job-seeker in this day and age, social media has most likely become a central part of your search. Whether it’s tapping into LinkedIn, following job prospect accounts on Twitter or watching for great company … Continue reading Social Recruitment- How You Can Use It to Your Advantage
Rick GoodmanAugust 13, 2015 The great promise of social media is that it allows us to connect with people even at a distance; you don’t have to be in the same room with someone or even on the same continent to strike up a conversation on Facebook, or to share with them your point of … Continue reading How Periscope Can Transform Your Thinking About Social Engagement
Vishal PindoriyaAugust 13, 2015 Every new social media site that comes out faces the same question from anyone and any business that doesn’t make it a practice to sit on the cutting edge of things: what the heck would I use that for? In retrospect, the answer for each network seems obvious. No one asks … Continue reading Where Tumblr Can Fit in Your Social Media Strategy
Carol StephenAugust 13, 2015 Social Media Doldrums: Survival in Six Steps Whether your business is a startup or a long-standing business, you’ll sometimes suffer from the social media doldrums. The doldrums can be defined as a period of stagnation or inactivity. It might occur in the middle of the summer or during a holiday. There … Continue reading Social Media Doldrums: Survival in Six Steps
Katie StowAugust 12, 2015 My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when … Continue reading 5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns
Gina HallAugust 12, 2015 At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry. For social media managers trying to tell a story about their brands can learn a … Continue reading 3 Things Social Media Managers Can Learn From Filmmakers
