Category Archives: Marketing Tools

How to empower your agile marketing team

Team members need to be given ownership and simple directions instead of being told how to do everything. Chris Wood on April 28, 2022 When working with agile marketing teams, leaders should adopt a values-based approach that includes empowering their team members. Place individuals and interactions above processes and tools, and stop treating marketers like … Continue reading How to empower your agile marketing team →

Click Arbitrage Is Alive And Well, Thanks To Automation

Marketing Tools

Click Arbitrage Is Alive And Well, Thanks To Automation by Janel Laravie , Op-Ed Contributor, April 13, 2022 Early in my digital career I learned the ropes of pay-per-click, which included things like the Overture Keyword Tool, bid jamming, affiliates and click arbitrage. It truly amazes me how cyclical paid search can be. Trends can … Continue reading Click Arbitrage Is Alive And Well, Thanks To Automation →

Marketo’s March ‘22 release: Let’s chat

Marketing Tools

Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat →

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board

Marketing Tools

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board →

How Public.com used personalized cross-channel engagement to double attendance at live events

Marketing Tools

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events →

Super Bowl Ads, Keywords Lure Inquisitive Searchers

Marketing Tools

Super Bowl Ads, Keywords Lure Inquisitive Searchers by Laurie Sullivan @lauriesullivan, February 14, 2022 Matthew Stafford and the Los Angeles Rams emerged the winner of Super Bowl LVI over Joe Burrow and the Cincinnati Bengals at SoFi Stadium on Sunday, bringing together two quarterbacks who never previously played in the top game. What did consumers … Continue reading Super Bowl Ads, Keywords Lure Inquisitive Searchers →

How Instacart’s new ad products disrupt grocers while strengthening brand relationships

Marketing Tools

Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust. Chris Wood on February 1, 2022 Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. The new products include brand pages … Continue reading How Instacart’s new ad products disrupt grocers while strengthening brand relationships →

Snapchat launches augmented reality tool Shopping Lenses

Marketing Tools

The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. Chris Wood on January 26, 2022 Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social … Continue reading Snapchat launches augmented reality tool Shopping Lenses →

52 Common Internet Marketing Terms – Glossary

Marketing Tools

Emily Standley December 22, 2021 Here’s a comprehensive list of some common online internet marketing terms you will run across most frequently in the internet marketing and blogging world. If you’re brand new to blogging or digital marketing, it may all be ‘Greek’ to you but the more you see it and hear about them … Continue reading 52 Common Internet Marketing Terms – Glossary →

How to Use Marketing Psychology to Influence and Persuade

Marketing Tools

Aabhas Vijay October 19, 2021 When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways. Indeed, … Continue reading How to Use Marketing Psychology to Influence and Persuade →