Category Archives: Marketing Tools

Leveraging RTB display to engage, nurture and convert audiences through personalization

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019  With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization

What are the job responsibilities of marketing technology management?

Here’s an advance look at the results of the 2019 martech salary survey. Scott Brinker on March 11, 2019 at 4:43 pm Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just … Continue reading What are the job responsibilities of marketing technology management?

Here’s why marketers should care about Microsoft’s Cortana

With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy

Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018  Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how

5 LinkedIn Marketing Tools to Productively Build a Brand Presence

Jessica Davis — August 13, 2018 Follow @godotmedia— August 13, 2018 It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approach. Simply pouring money … Continue reading 5 LinkedIn Marketing Tools to Productively Build a Brand Presence

Should Marketers Ad Target Households Or Individuals?

Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?