Category Archives: Marketing Tools

Digitas, Adobe Unveil Certification For DMP Marketplace

Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan  @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace

6 Tools that Help Reduce Wasted Marketing Resources

By Shane Barker  March 26th, 2018 Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out … Continue reading 6 Tools that Help Reduce Wasted Marketing Resources

Word of Mouth is a Prime Marketing Tool for Small Business Owners

David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners

How To Make Your Next Infographic A Super Effective Marketing Tool

Sahail Ashraf — January 17, 2018 Follow @BizGrowInsights — January 17, 2018 Digital agencies produce infographics for one clear reason: accessibility. A good infographic piece of content is easy to understand and visually arresting. Sometimes though, you could have the perfect mix of information and persuasive text, only to be let down with the kind … Continue reading How To Make Your Next Infographic A Super Effective Marketing Tool

These Are Some of the Best Video Marketing Tools Available

Susan Gilbert — August 21, 2017 Follow @SusanGilbert — August 21, 2017 Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your Monday. Your viewers are attracted to compelling visual content, which … Continue reading These Are Some of the Best Video Marketing Tools Available

How Turning Technology Marketing Toward Top Customers Gets Results

Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results