Remington Begg — July 11, 2019 Follow @remingtonbegg — July 11, 2019 When it comes to implementing the latest marketing strategy into your IT company, you’ll want to think about the user experience in relation to Conversational Marketing. Why? Because the first question conversion is critical when implementing a conversational marketing strategy. IF your first … Continue reading The Best IT Company Conversational Marketing Tactics for Your Homepage
Steven Imke — July 10, 2019 Follow @SteveImke — July 10, 2019 Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. In fact, the ability to mine demographic and psychographic information has given rise to the … Continue reading What is the Difference Between Demographics and Psychographics?
Michael Ugino — July 5, 2019 — July 5, 2019 Just like most major marketplaces out there, Walmart Marketplace is experiencing tremendous growth. It has over two million sellers so far that cater to over 100 million unique monthly visitors. In terms of size and popularity, Walmart Marketplace isn’t far behind the likes of Amazon … Continue reading How to Sell on Walmart Marketplace: 14 Best Practices
Nicole Blanckenberg — June 17, 2019 Follow @https://twitter.com/NicoleBlancken — June 17, 2019 whoalice-moore / Pixabay If you’re opting for creating your own marketing videos or using a global video product service or platform, then you’re going to want to make sure you have all the elements you need to create a killer video. One such … Continue reading 14 Places to Find Royalty-Free Background Music for Marketing Videos
Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email
Jim Anthony — May 13, 2019 Follow @JimSoMark — May 13, 2019 So-Mark Development uses digital marketing to help startups, emerging growth companies, and venture funds find investors and raise capital. We have several tools and strategies we use to execute our campaigns. One of the big topics in digital marketing these days is how … Continue reading Maximize the Full Power of Your Marketing Tools
Andy Richman — April 9, 2019 — April 9, 2019 Once or twice a year we like to take a look at what is going on in the world of reserved instance pricing. We review both the latest offerings and options put out by cloud providers, as well as how users are choosing to use … Continue reading Why Reserved Instance Pricing Needs Careful Evaluation
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization
Here’s an advance look at the results of the 2019 martech salary survey. Scott Brinker on March 11, 2019 at 4:43 pm Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just … Continue reading What are the job responsibilities of marketing technology management?