Category Archives: Marketing Tools

Why brands should consider audio marketing as consumers settle into life at home

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums.  For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home

Find a Shared Enemy to Galvanize Your Prospects

Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects

5 Important Pitfalls of AI In Marketing You Should Know

Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know

Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now

Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

3 of the Most Effective Marketing Tools For Small Businesses

Ray Wang — December 19, 2019 With the large selection of digital marketing tools available today, it can be difficult for small business owners such as yourself to find the right tools for your company. To save you the time and trouble of researching, testing, and finding the right tools for your business, I’ve selected … Continue reading 3 of the Most Effective Marketing Tools For Small Businesses

MarTech Overtime: How marketing operations teams can be more effective

Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Wendy Almeida on October 22, 2019  Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How … Continue reading MarTech Overtime: How marketing operations teams can be more effective