For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
Category Archives: Marketing Tools
4 Marketing Tools You Need to Dominate Your Marketing Strategy
Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
What your CMO needs to hear about agile marketing
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home
Find a Shared Enemy to Galvanize Your Prospects
Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects
5 Important Pitfalls of AI In Marketing You Should Know
Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know
Marketing teams are finding out what their martech can do right now
TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now
A Different Path to Market
Elliot Begoun — February 20, 2020 Canva.com What if there was a different way to scale a natural product brand effectively? What if you didn’t have to raise vast amounts of money only to give much of it away in the form of trade spend? What if you didn’t need to build a large organization … Continue reading A Different Path to Market
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements
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