Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace
Category Archives: Marketing Tools
6 Tools that Help Reduce Wasted Marketing Resources
By Shane Barker March 26th, 2018 Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out … Continue reading 6 Tools that Help Reduce Wasted Marketing Resources
Word of Mouth is a Prime Marketing Tool for Small Business Owners
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
How To Make Your Next Infographic A Super Effective Marketing Tool
Sahail Ashraf — January 17, 2018 Follow @BizGrowInsights — January 17, 2018 Digital agencies produce infographics for one clear reason: accessibility. A good infographic piece of content is easy to understand and visually arresting. Sometimes though, you could have the perfect mix of information and persuasive text, only to be let down with the kind … Continue reading How To Make Your Next Infographic A Super Effective Marketing Tool
These Are Some of the Best Video Marketing Tools Available
Susan Gilbert — August 21, 2017 Follow @SusanGilbert — August 21, 2017 Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your Monday. Your viewers are attracted to compelling visual content, which … Continue reading These Are Some of the Best Video Marketing Tools Available
How Turning Technology Marketing Toward Top Customers Gets Results
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
WeChat: 800 Million Users You Can’t Afford to Ignore
Angela Southall — April 9, 2017 Follow @mentionmeshare— April 9, 2017 Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet. And yet, WeChat remains largely unknown to many of us in the West. Its user … Continue reading WeChat: 800 Million Users You Can’t Afford to Ignore
What is demand generation marketing?
Maybe it’s time to rethink your approach… The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about … Continue reading What is demand generation marketing?
The Best Social Media Marketing Chrome Extensions
Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results. If you’re not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you … Continue reading The Best Social Media Marketing Chrome Extensions
Marketing Services That Work
Steve Hamm — March 4, 2017 Follow @maasprosrdu— March 4, 2017 As a business owner you are always ON. Thinking about how to make improvements to your business and brand becomes a way of life. GROWING your business is always priority and you can become frustrated when the marketing tactics you’ve already tried don’t work. … Continue reading Marketing Services That Work
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