Category Archives: Marketing Tools

Why These Markets Attract And Keep Consumers On Sites Longest

Why These Markets Attract And Keep Consumers On Sites Longest by Laurie Sullivan  @lauriesullivan, March 23, 2021 Globally, 68.1% of all website visits in 2020 came from mobile devices — up from 63.3% in 2019. Desktops drove 28.9% of visits, with tablets driving about 3.1%. They also drove 53.3% of the total time onsite in … Continue reading Why These Markets Attract And Keep Consumers On Sites Longest

Why Predictability is More Important than Speed in Agile Marketing

For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing

4 Marketing Tools You Need to Dominate Your Marketing Strategy

Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy

Why brands should consider audio marketing as consumers settle into life at home

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Natalee Geldert on May 19, 2020 While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums.  For the first time in history, we are seeing … Continue reading Why brands should consider audio marketing as consumers settle into life at home

Find a Shared Enemy to Galvanize Your Prospects

Laura MacPherson — April 22, 2020 “Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People … Continue reading Find a Shared Enemy to Galvanize Your Prospects

5 Important Pitfalls of AI In Marketing You Should Know

Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know

Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now