Streamlining the management of campaigns saves time and increases agility, but you’re unlikely to find one solution that fits all of your needs. Mike Pastore on December 19, 2023 Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number … Continue reading Campaign management software: What can it do for you?
Category Archives: Marketing Tools
6 marketing books to read in 2024
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works. Mike Pastore on December 19, 2023 One of the joys of living in a place where the winters tend to be long and dark is the time it … Continue reading 6 marketing books to read in 2024
Maximizing impact: Marketing resource allocation in lean times
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
Thought leadership: The human element your marketing needs
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
Optimizely: A unified workflow for marketers
Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer. Kim Davis on October 12, 2023 Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of … Continue reading Introducing Optimizely One: An OS for marketing
Real Story Group launches free martech assessment tool
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool
Ryan Phelan: Spotlight on the expert
A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert. Chris Wood on April 18, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has 25 years experience in email marketing … Continue reading Ryan Phelan: Spotlight on the expert