Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018 Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how
Category Archives: Marketing Tools
4 Top Marketing Tools For a New Blog
Susan Gilbert — November 16, 2018 Follow @SusanGilbert — November 16, 2018 Use These Four Marketing Tools to Start Your New Blog Online publishing and can be a challenge if you don’t know which tools to use. By tapping into helpful resources you can become successful with your blogging whether this be for profit … Continue reading 4 Top Marketing Tools For a New Blog
Back to School Video Trends
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
5 LinkedIn Marketing Tools to Productively Build a Brand Presence
Jessica Davis — August 13, 2018 Follow @godotmedia— August 13, 2018 It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approach. Simply pouring money … Continue reading 5 LinkedIn Marketing Tools to Productively Build a Brand Presence
Should Marketers Ad Target Households Or Individuals?
Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
How to Create an Awesome Marketing Whiteboard Video
Victor Blasco — June 19, 2018 Follow @yumyumvideos — June 19, 2018 Is there a more powerful storytelling resource than motion picture? The easiness of videos to explain intricate concepts and convey all kinds of emotions maybe explains the fact that by 2020, it is expected that online videos will make up more than 80% … Continue reading How to Create an Awesome Marketing Whiteboard Video
8 Best Practices Every Text Marketer Should Follow
Brian Mikes — June 12, 2018 Follow @betwext — June 12, 2018 Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV and print ads being the best forms … Continue reading 8 Best Practices Every Text Marketer Should Follow
Digitas, Adobe Unveil Certification For DMP Marketplace
Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace
6 Tools that Help Reduce Wasted Marketing Resources
By Shane Barker March 26th, 2018 Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out … Continue reading 6 Tools that Help Reduce Wasted Marketing Resources
Word of Mouth is a Prime Marketing Tool for Small Business Owners
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
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