Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs
By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue
Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Scott Rayden on November 27, 2017 No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to … Continue reading CMO audit series, Part 6: Analytics
Peter Sheldon — October 11, 2017 Follow @magento — October 11, 2017 StartupStockPhotos / Pixabay You probably use an ad blocker, and so do your customers. Those who don’t can suffer from banner-blindness. So how can merchants drive customer engagement and boost sales? The answer is content marketing—a must-have in your digital arsenal. Instead of … Continue reading 3 Ways Content Beats Advertising
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. Scott Rayden on September 28, 2017 If I were writing this post even a year ago, I’d (still) be focusing on the mobile experience. Even … Continue reading CMO audit series, Part 5: The rise of digital assistants
By Adrienne Erin September 4th, 2017 Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your … Continue reading Checklist For Creating Powerful Cornerstone Content
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
