Category Archives: Content Management

How Penske Media uses a CDP to help advertisers reach digital users

Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users

CMS Architecture: Difference Between Headless CMS and Decoupled CMS

CMS Architecture: Difference Between Headless CMS and Decoupled CMS Pratik Mistry / 10 Oct 2022   Are you familiar with all the buzzing going around different content management solutions?  There’s a high chance that you will be confused by buzzwords associated with content management solutions if you’re starting with digital transformation.   With so many … Continue reading CMS Architecture: Difference Between Headless CMS and Decoupled CMS

Can you use AI-generated content without hurting your page rankings?

Quality is improving but there’s a big problem with AI inventing facts. Constantine von Hoffman on August 22, 2022 Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to … Continue reading Can you use AI-generated content without hurting your page rankings?

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities. Tony Byrne on July 8, 2022 Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the … Continue reading The future of headless web content management

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

What Content Works – And What Doesn’t – For Executives on LinkedIn?

Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?