inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric
Category Archives: Content Management
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Ashley Segura on June 29, 2020 Have you ever started to write a new social media post, record a YouTube video or some other piece of … Continue reading 4 elements every content medium needs to have
Is it time to say good-bye to the CMO role or just give it a new acronym?
Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
10 Content Ideas to Make Your Social Media Stand Out
Larry Kim — November 30, 2019 Follow @larrykim By the year 2020, there will be nearly 3 billion social media users worldwide. That’s nearly 3 billion people that are using these online platforms to communicate, share, and express themselves. If you want to have a unicorn business, it’s imperative that you participate in sharing social … Continue reading 10 Content Ideas to Make Your Social Media Stand Out
Content Is Key, But When Should You Share It?
Mariah Curtis — November 18, 2019 Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase awareness, boost sales and leads, and most importantly connect and interact with their followers. In my last blog post, “Social Media: One Of The Most Important Aspects Of Digital … Continue reading Content Is Key, But When Should You Share It?
Understanding How a Blog’s Maturity Level Impacts Content Strategy
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019 Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge
How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Bob Van Rossum — September 13, 2019 Follow @BobVR — September 13, 2019 If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are … Continue reading How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Long Form Content – A Simple SEO Strategy
Jason Davis — September 11, 2019 Follow @nerdbrander — September 11, 2019 So how do you get Google to like your website content for a set of keywords? Well, one way that is just starting, and looking into Long Form Content. Get to writing Long Form Content! Start with the topic cluster approach. It’s the … Continue reading Long Form Content – A Simple SEO Strategy
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