Category Archives: Content Management

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week

Content Types: Blogs

Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs

3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Is Interactive Content the Future of Content Marketing? [Infographic]

Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]