Quality is improving but there’s a big problem with AI inventing facts. Constantine von Hoffman on August 22, 2022 Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to … Continue reading Can you use AI-generated content without hurting your page rankings?
Billboards Boom: Bright Future For OOH by Todd Wasserman , August 10, 2022 While other forms of advertising are struggling, out-of-home advertising rose by 40.5% in the first quarter compared to the same period in 2021, according to the Out of Home Advertising Association of America. That comes after the category expanded by 37% … Continue reading Billboards Boom: Bright Future For OOH
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities. Tony Byrne on July 8, 2022 Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the … Continue reading The future of headless web content management
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
Thomas Griffin August 23, 2021 Do you want to start a successful business with content that you don’t create yourself? You can build a business by using content that your audience makes. People leave online reviews for books, products, movies, and classes all the time. And they create social media and blog content to share … Continue reading How to Build a Business with User-Generated Content
There are some high notes, including block Widgets. Chris Wood on July 22, 2021 WordPress released the new 5.8 version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Previous updates have been named for Miles Davis and Charles Mingus. The biggest design breakthrough available on this version is probably … Continue reading WordPress jazzes up its CMS again
Ron Jaworski May 20, 2021 I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil. Zilch. Nada. Blank. Ok, I’ll stop. Neil was also kind enough to illustrate that this is an ongoing trend, with the percentage of Google searches producing no … Continue reading The Current and Future Role of Audio Content in SEO