Category Archives: Content Management

Scaling your content without draining your budget

Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution. Seth Price on April 7, 2017     Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has … Continue reading Scaling your content without draining your budget

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017   For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience