Category Archives: Content Management

The CMO’s guide to aligning martech and business strategy

Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy

7 key metrics to measure content effectiveness by iQuanti

Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023   Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan  @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

How Penske Media uses a CDP to help advertisers reach digital users

Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users