Category Archives: Content Management

Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO

Bob Van Rossum November 18, 2020 As we move into 2021, this year has not only taught us how important it is to continuously advance with technology but how quickly customer preferences can change. People are now thinking, feeling, and making decisions differently. As digital marketing executive headhunters, we are seeing people in workplaces continue … Continue reading Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO

15 seconds of engagement as a simple content metric

inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric

Is it time to say good-bye to the CMO role or just give it a new acronym?

Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

10 Content Ideas to Make Your Social Media Stand Out

Larry Kim — November 30, 2019 Follow @larrykim By the year 2020, there will be nearly 3 billion social media users worldwide. That’s nearly 3 billion people that are using these online platforms to communicate, share, and express themselves. If you want to have a unicorn business, it’s imperative that you participate in sharing social … Continue reading 10 Content Ideas to Make Your Social Media Stand Out

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy

Content recommendation rivals Taboola, Outbrain to merge

The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019  Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge

How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity

Bob Van Rossum — September 13, 2019 Follow @BobVR — September 13, 2019 If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are … Continue reading How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity