The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019 Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge
Category Archives: Content Management
How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Bob Van Rossum — September 13, 2019 Follow @BobVR — September 13, 2019 If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are … Continue reading How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Long Form Content – A Simple SEO Strategy
Jason Davis — September 11, 2019 Follow @nerdbrander — September 11, 2019 So how do you get Google to like your website content for a set of keywords? Well, one way that is just starting, and looking into Long Form Content. Get to writing Long Form Content! Start with the topic cluster approach. It’s the … Continue reading Long Form Content – A Simple SEO Strategy
Graphics and Images Tool In Scope
Graphics and Images Tool In Scope By Margaret John, 29 August 2019 Visuals don’t just stand out at first sight; they’re also easier to remember. Add visuals to well-researched and useful content and that content is much more likely to resonate with its audience over time. Remember when we used flash cards and other visuals … Continue reading Graphics and Images Tool In Scope
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security
Headless Ecommerce is One Way. Headless CMS is Better, and the Future
Tracey Wallace — August 2, 2019 Follow @tracewall — August 2, 2019 Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. And there’s good reason for that touting. Headless ecommerce … Continue reading Headless Ecommerce is One Way. Headless CMS is Better, and the Future
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance
How to Find Awesome, New Content Ideas Using Quora in 2019
Syed Balkhi — July 12, 2019 Follow @SyedBalkhi — July 12, 2019 Brainstorming interesting, new content ideas for your blog can be difficult; you can spend hours searching the web for inspiration. But did you know that you can find out exactly what burning questions your target audience has on their minds by using Quora? … Continue reading How to Find Awesome, New Content Ideas Using Quora in 2019
Facebook makes a play for creators with new tools, features for monetizing content
The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content
How to Keep Your Website Content Fresh
Ashley Hill — June 13, 2019 — June 13, 2019 So many small business owners spend lots of time and money establishing a perfectly curated, informative, eye-catching site. And then they abandon it, with no updates or changes to the form or content for months, or even years, at a time. When this happens, your … Continue reading How to Keep Your Website Content Fresh
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