Ron Jaworski May 20, 2021 I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil. Zilch. Nada. Blank. Ok, I’ll stop. Neil was also kind enough to illustrate that this is an ongoing trend, with the percentage of Google searches producing no … Continue reading The Current and Future Role of Audio Content in SEO
Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief
Harvey Singh February 9, 2021 In the 1980s, a transformation occurred in the training and education space as we know it. The concept of Computer-based training (CBT) course was born. As computer storage decreased in price and personal computer technology became available, interactive content became possible Computer Based Training was distributed on diskettes and CD-ROMs. … Continue reading 27 eLearning Content Types That Will Turn your Courses from Good to Great
Rachel Smith January 27, 2021 If you’ve been writing blog posts for your online business or shop website for a while now but aren’t seeing the organic traffic growth you had hoped for, then you may be missing a trick. There are many different ways and SEO tactics that you can implement to help you … Continue reading How Cluster Content Can Help Your Blog Rank
Liz Papagni January 13, 2021 Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous … Continue reading 4 Benefits You Receive When You Work with a Fractional CMO
Bob Van Rossum November 18, 2020 As we move into 2021, this year has not only taught us how important it is to continuously advance with technology but how quickly customer preferences can change. People are now thinking, feeling, and making decisions differently. As digital marketing executive headhunters, we are seeing people in workplaces continue … Continue reading Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO
inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Ashley Segura on June 29, 2020 Have you ever started to write a new social media post, record a YouTube video or some other piece of … Continue reading 4 elements every content medium needs to have
Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?
