Category Archives: Content Management

Content Types: Blogs

Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs

3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Is Interactive Content the Future of Content Marketing? [Infographic]

Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]

Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017   Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience