Category Archives: Content Management

The CMO audit series, Part 4: The convergence of UX and performance marketing

Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands. Scott Rayden on August 3, 2017     When I started working in the performance marketing industry, I always admired the great creatives in the world. … Continue reading The CMO audit series, Part 4: The convergence of UX and performance marketing

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Chuck Moran on July 25, 2017   Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function … Continue reading Navigating the programmatic turn in content distribution

How to Combine Product and Content Recommendations on Your E-Commerce Site

Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site

Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Amy Gesenhues on July 14, 2017   According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers … Continue reading Learning to use content management martech is biggest educational need for marketers