Category Archives: Content Management

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

Content Management

Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business →

Deep changes in the CDP space

Content Management

With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space →

What Content Works – And What Doesn’t – For Executives on LinkedIn?

Content Management

Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn? →

How to Build a Business with User-Generated Content

Content Management

Thomas Griffin August 23, 2021 Do you want to start a successful business with content that you don’t create yourself? You can build a business by using content that your audience makes. People leave online reviews for books, products, movies, and classes all the time. And they create social media and blog content to share … Continue reading How to Build a Business with User-Generated Content →

WordPress jazzes up its CMS again

Content Management

There are some high notes, including block Widgets. Chris Wood on July 22, 2021 WordPress released the new 5.8 version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Previous updates have been named for Miles Davis and Charles Mingus. The biggest design breakthrough available on this version is probably … Continue reading WordPress jazzes up its CMS again →

The Current and Future Role of Audio Content in SEO

Content Management

Ron Jaworski May 20, 2021 I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil. Zilch. Nada. Blank. Ok, I’ll stop. Neil was also kind enough to illustrate that this is an ongoing trend, with the percentage of Google searches producing no … Continue reading The Current and Future Role of Audio Content in SEO →

Under Pressure: Modern CMOs Must Be Fast AND Efficient

Content Management

Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient →

Brand relevance index, headless CMS: Tuesday’s daily brief

Content Management

Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief →

27 eLearning Content Types That Will Turn your Courses from Good to Great

Content Management

Harvey Singh February 9, 2021 In the 1980s, a transformation occurred in the training and education space as we know it. The concept of Computer-based training (CBT) course was born. As computer storage decreased in price and personal computer technology became available, interactive content became possible Computer Based Training was distributed on diskettes and CD-ROMs. … Continue reading 27 eLearning Content Types That Will Turn your Courses from Good to Great →