Category Archives: Content Management

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017   For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience

80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content

by Holly Pavlika, Columnist, January 30, 2017   With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. Stoney deGeyter on December 2, 2016   There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content … Continue reading 6 battles your content must fight and how to equip it for victory

15 Tools To Manage Your Editorial Content Calendar

By Sharon Hurley Hall November 29th, 2016 Content marketing has become big business. Curata’s roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 … Continue reading 15 Tools To Manage Your Editorial Content Calendar