Devin Pallone — March 1, 2019 — March 1, 2019 If you’re looking for the perfect way to organically spread your brand and gain more exposure in your niche, consider guest blogging. Guest blogging puts your content on well-respected websites in your community. It helps to position you as a thought leader and can gain … Continue reading Why You Should Be Writing Guest Posts
Category Archives: Content Management
What Helps Your Drip Email The Most? Great Content!
Brian Basilico — January 29, 2019 Follow @bbasilico — January 29, 2019 Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a … Continue reading What Helps Your Drip Email The Most? Great Content!
CMOs Talk Authenticity, Engaging Consumers At Advertising Week
CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week
5 Ways to Recycle Your Content Using Email
Emily Wiseheart — August 28, 2018 — August 28, 2018 You spend a lot of time creating valuable content for your audience, but the value doesn’t have to stop on your blog or website. You can reuse this content in your email marketing to reach more of your audience and educate more of your supporters. … Continue reading 5 Ways to Recycle Your Content Using Email
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Jessica Foster on August 28, 2018 While the “content is king” mantra sits firm 0n its throne, it leaves one burning … Continue reading How to find good writers and other content marketing struggles
Content Types: Blogs
Jessica Mehring — July 25, 2018 Follow @horizonpeak — July 25, 2018 It’s the first thing most people think about when they hear the term “content marketing.” Blog posts. Short, long, shallow, deep, top of funnel, bottom of funnel, Google loves ‘em, Google no longer cares about them … Of all the content types, blog … Continue reading Content Types: Blogs
Thin Content: How to Diagnose and Fix the Issue
By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue
3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Is Interactive Content the Future of Content Marketing? [Infographic]
Stacey Rudolph — March 23, 2018 — March 23, 2018 The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. … Continue reading Is Interactive Content the Future of Content Marketing? [Infographic]
CMO audit series, Part 6: Analytics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Scott Rayden on November 27, 2017 No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to … Continue reading CMO audit series, Part 6: Analytics
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