Category Archives: Content Management

27 eLearning Content Types That Will Turn your Courses from Good to Great

Harvey Singh February 9, 2021 In the 1980s, a transformation occurred in the training and education space as we know it. The concept of Computer-based training (CBT) course was born. As computer storage decreased in price and personal computer technology became available, interactive content became possible Computer Based Training was distributed on diskettes and CD-ROMs. … Continue reading 27 eLearning Content Types That Will Turn your Courses from Good to Great

4 Benefits You Receive When You Work with a Fractional CMO

Liz Papagni January 13, 2021 Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous … Continue reading 4 Benefits You Receive When You Work with a Fractional CMO

Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO

Bob Van Rossum November 18, 2020 As we move into 2021, this year has not only taught us how important it is to continuously advance with technology but how quickly customer preferences can change. People are now thinking, feeling, and making decisions differently. As digital marketing executive headhunters, we are seeing people in workplaces continue … Continue reading Why the Emergence of Gen-N Amidst Pandemic Requires a New Kind of CMO

15 seconds of engagement as a simple content metric

inPowered is helping brands target engaged visitors. Kim Davis on August 7, 2020 Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting … Continue reading 15 seconds of engagement as a simple content metric

Is it time to say good-bye to the CMO role or just give it a new acronym?

Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

10 Content Ideas to Make Your Social Media Stand Out

Larry Kim — November 30, 2019 Follow @larrykim By the year 2020, there will be nearly 3 billion social media users worldwide. That’s nearly 3 billion people that are using these online platforms to communicate, share, and express themselves. If you want to have a unicorn business, it’s imperative that you participate in sharing social … Continue reading 10 Content Ideas to Make Your Social Media Stand Out