More budget won’t fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. By Mark Ogne Published on August 14, 2026 Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly … Continue reading The 2027 CMO planning challenge is bigger than the budget
Risk Of Failure: CMOs Face Make-Or-Break AI Moments by Laurie Sullivan , Staff Writer, November 19, 2025 Sixty-five percent of CMOs believe advances in AI will dramatically change their role within the next two years — and many will have challenges getting there, a Gartner survey finds. Artificial intelligence (AI) will automate routine tasks, drive … Continue reading Risk Of Failure: CMOs Face Make-Or-Break AI Moments
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025 Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas
November 21, 2024 2025 will be the year of the CIO and CMO collaboration These roles need to work together on multiple fronts, on data and brand trust. BY Keith Turco Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this … Continue reading 2025 will be the year of the CIO and CMO collaboration
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation. Kim Davis on April 3, 2024 Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content … Continue reading The content supply chain is ‘a mess’: Can Adobe help fix it?
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023 Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti
It’s time to revisit content workflows and ensure change management is front and center for your marketing team. Milton Hwang on September 22, 2023 This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role … Continue reading Rethinking content governance in the era of generative AI
Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Greg Krehbiel on September 6, 2023 Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can … Continue reading The limitations of ‘real-time’ CDP use cases
