Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
Category Archives: Content Management
Why you don’t need a CMO… yet
Your startup most likely doesn’t need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first. Allen Martinez on October 14, 2022 Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that … Continue reading Why you don’t need a CMO… yet
CMS Architecture: Difference Between Headless CMS and Decoupled CMS
CMS Architecture: Difference Between Headless CMS and Decoupled CMS Pratik Mistry / 10 Oct 2022 Are you familiar with all the buzzing going around different content management solutions? There’s a high chance that you will be confused by buzzwords associated with content management solutions if you’re starting with digital transformation. With so many … Continue reading CMS Architecture: Difference Between Headless CMS and Decoupled CMS
Can you use AI-generated content without hurting your page rankings?
Quality is improving but there’s a big problem with AI inventing facts. Constantine von Hoffman on August 22, 2022 Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to … Continue reading Can you use AI-generated content without hurting your page rankings?
Billboards Boom: Bright Future For OOH
Billboards Boom: Bright Future For OOH by Todd Wasserman , August 10, 2022 While other forms of advertising are struggling, out-of-home advertising rose by 40.5% in the first quarter compared to the same period in 2021, according to the Out of Home Advertising Association of America. That comes after the category expanded by 37% … Continue reading Billboards Boom: Bright Future For OOH
The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities. Tony Byrne on July 8, 2022 Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the … Continue reading The future of headless web content management
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
Liz Papagni January 18, 2022 If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at … Continue reading 5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
What Content Works – And What Doesn’t – For Executives on LinkedIn?
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
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