Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
Ruby RusineAugust 18, 2015 Do you want to join an ongoing social media conversation, like Twitter chats, but don’t know where, or how, to begin? Social media is an open platform where anyone can just jump in a conversation that is already ongoing. Truth be told, I find online conversation easier than real life conversation. … Continue reading 10 Best Strategies for Jumping in Social Media Conversation
Joe AuerAugust 18, 2015 A lot of people ask me how social signals can benefit their SEO. Some people claim that because they have a “nofollow” attribute, there is no real benefit to getting social signals. That is not correct, however, as from my testing there can be great benefits for getting social signals pointing … Continue reading How Social Signals Benefit Your SEO
Megan IngenbrandtAugust 17, 2015 Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand’s social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers. 1. … Continue reading The 10 Commandments of Networking on Social Media
Tom PickAugust 17, 2015 Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve … Continue reading How to Use Social Media for Event Marketing [Infographic]
Miguel ConnerAugust 17, 2015 There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer … Continue reading The Dark Side of Social Media Just Got Darker
Alex SholemAugust 17, 2015 Social media sites have revolutionized the way that businesses big and small interact with the general public. Sites like Facebook and Twitter have become the main forum for everything from advertising and public relations to customer support and market research. Around 92% of global businesses send out at least one tweet … Continue reading Social Media Etiquette for Your Business
Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling
Will PriceAugust 17, 2015 Social media is a driving force in today’s travel world, with the ability to make or break a travel brand. Understanding the importance of a strong social media presence is the first step a travel brand should take when it comes to creating effective marketing campaigns and reaching the maximum number … Continue reading Why Travel Brands Can’t Live Without Social Media [Infographic]
Tom BuchheimAugust 16, 2015 Coaches and college administrators who impose social media bans are failing their student-athletes. Social media is a learning lab for anyone willing to dedicate time, attention and passion to it. Name the interest, and you can find and learn from people, content and events shared across today’s platforms. So why do … Continue reading Coaches Who Impose Social Media Bans Miss The Mark
