by Jonny Rosen June 9, 2016 Follow @ohjonnyJune 9, 2016 Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategies for selling them the products and services that they need. Focus groups and … Continue reading How to Leverage Your Social Media Analytics
by Jonathan Bright June 8, 2016 Follow @SoutherlyCommsJune 8, 2016 Marketing once provided a one-sided way of reaching the masses. Audiences watched television ads and consumed newspaper features without a clear way to respond to the company behind the promotions. But all that changed with social media. Today, marketing is a conversation between businesses and … Continue reading How Cross-Departmental Collaboration Will Make Your Social Media Thrive
by Sarah Willis June 7, 2016 Follow @SarahQWillisJune 7, 2016 Attracting, and keeping, employees from Generation Y is one the biggest challenges facing businesses today. Millennials are harder to please than their parents’ generation, and more ambitious, which makes them prone to job hopping – 91% of Millennials expect to stay in their current job … Continue reading Why Your Millennial Workforce Needs Social Learning
by Don Purdum June 7, 2016 Follow @donpurdumJune 7, 2016https://donpurdum.podbean.com/mf/play/t8zjn5/Social_Media_-_What_Impact_is_it_Having_on_Business.mp3 Is social media having an impact on your business? Is your business struggling to gain new prospects into your sales funnel and are you closing them? If you’re like most businesses, the answer is probably not and there are good reasons for poor social media … Continue reading Social Media – What Impact Is It Having On Business?
by Karen Repoli June 6, 2016 Follow @karenrepoliJune 6, 2016 Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way … Continue reading Improve Engagement by Monitoring Social Media Platforms
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
by Jay Palter June 4, 2016 Follow @jaypalterJune 4, 2016 A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate and build relationships in business. Yet, many business leaders have failed to keep up with these innovations and adapt their own leadership styles and communication … Continue reading 3 Reasons Why (Almost) Every Business Leader Needs to Develop 21st Century Social Networking Skills
by Sam Bojarski June 5, 2016June 5, 2016 Social media became an integral part of daily life at the end of the last decade. Today, the majority of Facebook and Twitter users who say these networks are a reliable source of news is evidence that social media has become even more ingrained in the fabric … Continue reading How Are Journalists Engaging Audiences on Social?
by Roee Ganot June 4, 2016June 4, 2016 Trying to keep up with the latest social media network can feel like a game of whack-a-mole. As soon as the next big thing is introduced, it seems to be old news. It’s like buying a new computer — as soon as you leave the store, it … Continue reading Which Social Media Network Should You Focus On?
by Katherine Buchholz June 2, 2016June 2, 2016 Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using it? High-performing marketers already understand social media’s importance to their brand … Continue reading 10 Social Media Marketing Stats Guaranteed to Surprise You
