by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing
by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media
by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 At the heart of any social media marketing campaign worth its salt is the creation of content that has a broad appeal and invites sharing as well as online engagement. Although amusing memes can propel even a small furniture company into the limelight for a … Continue reading Videos: Social Media Marketing Fit for Sharing
by Chris Horton June 9, 2016 Follow @chrshortonJune 9, 2016 Is social media social? What at first blush might seem like a highly ironic and utterly absurd question has a surprisingly firm grounding in reality, at least in today’s existing digital marketing reality. When you take a moment to stop and think about it, much … Continue reading Is It Time To Ditch The Term “Social”?
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Dan Bagby on June 9, 2016 Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use … Continue reading Two tried and true methods to make social media impact SEO
by Jonny Rosen June 9, 2016 Follow @ohjonnyJune 9, 2016 Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategies for selling them the products and services that they need. Focus groups and … Continue reading How to Leverage Your Social Media Analytics
by Jonathan Bright June 8, 2016 Follow @SoutherlyCommsJune 8, 2016 Marketing once provided a one-sided way of reaching the masses. Audiences watched television ads and consumed newspaper features without a clear way to respond to the company behind the promotions. But all that changed with social media. Today, marketing is a conversation between businesses and … Continue reading How Cross-Departmental Collaboration Will Make Your Social Media Thrive
by Sarah Willis June 7, 2016 Follow @SarahQWillisJune 7, 2016 Attracting, and keeping, employees from Generation Y is one the biggest challenges facing businesses today. Millennials are harder to please than their parents’ generation, and more ambitious, which makes them prone to job hopping – 91% of Millennials expect to stay in their current job … Continue reading Why Your Millennial Workforce Needs Social Learning
by Don Purdum June 7, 2016 Follow @donpurdumJune 7, 2016https://donpurdum.podbean.com/mf/play/t8zjn5/Social_Media_-_What_Impact_is_it_Having_on_Business.mp3 Is social media having an impact on your business? Is your business struggling to gain new prospects into your sales funnel and are you closing them? If you’re like most businesses, the answer is probably not and there are good reasons for poor social media … Continue reading Social Media – What Impact Is It Having On Business?
