Category Archives: Social Media Impact

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists

Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists

Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

The Business Case for Making Politics a Part of Your Social Impact Strategy

Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy

Does Social Media Affect Search Engine Rankings? Yes – Here’s How

Nicole Krug October 12, 2020 If you’re like most small business owners, you probably have plenty of questions about the benefits of social media, and maybe even how it crosses over to your search engine rankings. We know social media can help you attract new customers to your business, but today we’ll discuss how it … Continue reading Does Social Media Affect Search Engine Rankings? Yes – Here’s How

3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media

Lauren Taylar — April 27, 2020 There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with … Continue reading 3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media

Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Consumer Buying Behavior Data Reveals Impact Of Social

Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan  @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social