Category Archives: Social Media Impact

Never Mind Reach — Organic Social Media Vital To Understanding Customers

Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers

12 Months of Social Impact is Easier Than You Think

Ryan Scott — November 29, 2016 Follow @causecast— November 29, 2016 You’re the manager of a corporate volunteer and giving program brainstorming ideas as you map out activities for the year. Or you’re a CEO weighing the budget for your company’s social impact agenda. Or you’re a passionate employee volunteer looking for suggestions to ramp … Continue reading 12 Months of Social Impact is Easier Than You Think

Your most effective marketing assets may be hiding in your fans’ social activity

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016  It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity