By Samar Marwan September 13, 2022 Social media is where we express who we are and share parts of our lives; but for recruiters, your online presence is a stop in their screening process to determine whether you’re a qualified candidate. A new analysis from North Carolina State University says there isn’t any evidence that … Continue reading Cybervetting might be the reason you weren’t hired
Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists
Social Media And The Butterfly Effect by Maarten Albarda , Featured Contributor, May 13, 2022 I remember seeing a presentation by Professor Jennifer Aaker at Stanford University in 2010, based on her book “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.” The talk, and her book, outlined … Continue reading Social Media And The Butterfly Effect
Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
Nicole Krug October 12, 2020 If you’re like most small business owners, you probably have plenty of questions about the benefits of social media, and maybe even how it crosses over to your search engine rankings. We know social media can help you attract new customers to your business, but today we’ll discuss how it … Continue reading Does Social Media Affect Search Engine Rankings? Yes – Here’s How
Rilee Viggers — May 28, 2020 Whether it be an issue within your company, or a worldwide pandemic, having a crisis marketing strategy in place could potentially save your brand from losing your customers. On social media, content spreads like wildfire, and it’s not always the good stuff. Your best chance to make it through … Continue reading Avoiding a Social Media Crisis: Is It Possible?
Lauren Taylar — April 27, 2020 There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with … Continue reading 3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media
Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social
