Category Archives: Social Media Analytics

10 Best Social Media Analytics Tools [Infographic]

Julia Miashkova October 7, 2020 As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights on social media requires some digging. Market analytics, lead prospects, competition intel, audience … Continue reading 10 Best Social Media Analytics Tools [Infographic]

How Analytics Can Impact Your Social Media Performance

Gaurav Sharma — November 21, 2019 Follow @Gaurav_Sharma11 Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. However, without any data or analytics to fuel your strategy, you’ll … Continue reading How Analytics Can Impact Your Social Media Performance

How To Measure Social Media ROI With Campaign Tracking In 3 Steps

Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps

The 10 Point Check List for Effective Social Media Analytics [Infographic]

by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]

The Role of Social Media in Advancing Your Business Interests

by BusinessVibes March 9, 2016 Follow @businessvibesMarch 9, 2016 In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for … Continue reading The Role of Social Media in Advancing Your Business Interests