Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
Category Archives: Social Media Analytics
Top 7 Social Media Analytics Tools for 2020 – and Beyond!
Jock Breitwieser November 5, 2020 Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage … Continue reading Top 7 Social Media Analytics Tools for 2020 – and Beyond!
10 Best Social Media Analytics Tools [Infographic]
Julia Miashkova October 7, 2020 As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights on social media requires some digging. Market analytics, lead prospects, competition intel, audience … Continue reading 10 Best Social Media Analytics Tools [Infographic]
How Analytics Can Impact Your Social Media Performance
Gaurav Sharma — November 21, 2019 Follow @Gaurav_Sharma11 Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. However, without any data or analytics to fuel your strategy, you’ll … Continue reading How Analytics Can Impact Your Social Media Performance
4 Ways To Use Social Media Analytics To Maximize Your Efforts
Dhariana Lozano — November 8, 2019 Follow @DhariLo All my blog readers know I love social media analytics. I can’t stress how important it is to keep track of how your social media accounts are performing so you can capitalize on what’s working and drop what isn’t. In this post I’ll go over 4 ways … Continue reading 4 Ways To Use Social Media Analytics To Maximize Your Efforts
Social Media Isn’t The Shiny New Toy Anymore
Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Figuring Out Your Social Media Spend
Bonnie Harris — October 11, 2017 Follow @waxmarketing — October 11, 2017 Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential just waiting for your business’ reach. Paid ads help you reach that growing … Continue reading Figuring Out Your Social Media Spend
How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. John Donnelly III on January 17, 2017 If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to … Continue reading 3 ways to see the future with social media data
How to Leverage Your Social Media Analytics
by Jonny Rosen June 9, 2016 Follow @ohjonnyJune 9, 2016 Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategies for selling them the products and services that they need. Focus groups and … Continue reading How to Leverage Your Social Media Analytics
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