Category Archives: Social Media Analytics

How To Measure Social Media ROI With Campaign Tracking In 3 Steps

Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps

The 10 Point Check List for Effective Social Media Analytics [Infographic]

by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]

The Role of Social Media in Advancing Your Business Interests

by BusinessVibes March 9, 2016 Follow @businessvibesMarch 9, 2016 In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for … Continue reading The Role of Social Media in Advancing Your Business Interests

The Best Character Count Guide to Blogs, Facebook Posts, and More [Infographic]

by Eric Seal February 16, 2016February 16, 2016 Wouldn’t it be great if everyone read your blogs, Facebook posts, and tweets? Or better yet—liked them and shared them, too? There’s a way to make your readers more likely to click. All you have to do is know how long to write your blogs and social … Continue reading The Best Character Count Guide to Blogs, Facebook Posts, and More [Infographic]