Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization
Lou Jordano — February 5, 2018 Follow @LouJordano — February 5, 2018 GDJ / Pixabay The explosion of social media over the past few years has been mind-boggling. Facebook now counts more than 2 billion active users, monthly. By 2015, Twitter users were posting 100 million GIFs per year. Instagram now counts more than 40 … Continue reading 4 Tips for Finding the Perfect Social Media Influencer
Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018?
Lilian Sue — November 24, 2017 — November 24, 2017 If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms … Continue reading How to Find & Develop Relationships with Social Media Influencers
Brian Wallace — August 3, 2017 Follow @nowsourcing — August 3, 2017 Finally there’s good news for small businesses on the advertising front – you don’t actually need to hire a retired pro athlete to say nice things about your goods or services. You will actually get a better bang for your buck using social … Continue reading Social Media Influencers: A Boon To Small Business [Infographic]
Sahail Ashraf — May 24, 2017 Follow @Talcontent— May 24, 2017 L’oreal doesn’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just … Continue reading The Rise Of The Everyday Social Media Influencer
Joseph Cole — May 12, 2017 Follow @joefcole— May 12, 2017 Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking … Continue reading 6 Tips for Spotting a Social Media Influencer
by Katie Leimkuehler July 5, 2016 Follow @kleimkuehlerJuly 5, 2016 Want to take your social media to the next level? Then it’s time to start working with influencers! Social media influencers are people with an established social media audience who can recommend your product to their audience, quickly building your reputation and reaching a broad … Continue reading 6 Ways to Engage with Social Media Influencers
