Laura Donovan — May 22, 2019 Follow @thewordpro — May 22, 2019 RobinHiggins / Pixabay Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach. Mistakenly thinking that just keeping … Continue reading 6 Things You are Doing on Social Media to Irritate Your Audience
Thomas Griffin — March 8, 2019 Follow @jthomasgriffin — March 8, 2019 The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers. But why? … Continue reading 4 Tips for Working with Micro-Influencers on Social Media
Jay Kang — February 19, 2019 — February 19, 2019 Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are … Continue reading How Effectively Does Social Media Drive Word of Mouth (WOM)
Personal Branding Blog — December 6, 2018 — December 6, 2018 There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result. How can your brand gain more recognition online? By forging meaningful relationships with individuals and leaders … Continue reading How To Build a Strong Social Media Influence
Susan Gilbert — October 11, 2018 Follow @SusanGilbert — October 11, 2018 How To Build a Strong Social Media Influence There’s a lot you can do to deliberately improve your social media influence online. After all, social media has become the main standard by which we communicate and share information – but it is also … Continue reading 10 Ways to Improve Your Social Media Influence
Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It
Judy Caroll — May 8, 2018 Follow @JudyCaroll1 — May 8, 2018 There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible. With the latest developments in the ways we used … Continue reading Leverage Social Media’s Influence to Reach More Targeted Customers
Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization
