Category Archives: Social Media Influence

4 Tips for Working with Micro-Influencers on Social Media

Thomas Griffin — March 8, 2019 Follow @jthomasgriffin — March 8, 2019 The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers. But why? … Continue reading 4 Tips for Working with Micro-Influencers on Social Media

How Effectively Does Social Media Drive Word of Mouth (WOM)

Jay Kang — February 19, 2019 — February 19, 2019 Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are … Continue reading How Effectively Does Social Media Drive Word of Mouth (WOM)

Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Alex Humphries — August 20, 2018 — August 20, 2018 Influencer Marketing is one of the fastest growing marketing channels, with 32% of marketers surveyed last year by Marketing Dive and Bloglovin saying that influencer marketing was essential to their strategy. 63% of those surveyed also said that they had increased their budget for influencer … Continue reading Social Influencer Fraud: Its Rise, How to Spot It, and How to Stop It

Searching For A Social Media Influencer Platform: The Mini Playbook

Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook

How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

How to Maximize Social Media Influence in Your Organization

Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization