Justin Lenart June 16, 2020 To the uninitiated, making videos looks like a breeze. In this age of smartphones, where everyone can act as a videographer, it’s easy to see why the process may appear to be a simple one. After all, viewers only see the end product and not all the work that goes … Continue reading A Step-by-Step Guide to the Video Process
Category Archives: Video Tools
Lights, Camera, Action: Performance Video
Lights, Camera, Action: Performance Video by Nina Lentini , Staff Writer @Nina_Lentini, June 9, 2020 As a direct-to-consumer bra and underwear company, 2020 was going to be ThirdLove’s brand awareness year. Well, that got put on the back burner when COVID hit, changing the focus to efficiency, Megan Seman, Sr Growth Marketing Manager, told our Search … Continue reading Lights, Camera, Action: Performance Video
Live Video Captioning Will Change Google Search Optimization
Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization
8 Best Practices for Unboxing Videos
Kais Khadhraoui — April 20, 2020 Search for the term “unboxing” on YouTube and you’ll discover almost 80 million results. Filter your search results for “This Year”, and you’ll see over 50 million of those results are for the past year alone. Unboxing videos have taken the video and marketing world by storm. Knowing unboxing … Continue reading 8 Best Practices for Unboxing Videos
14 Simple Ways to Get Started With Live Video
Young Entrepreneur Council — March 9, 2020 Live video has become an incredibly popular feature on nearly every major social media platform, and it can be a great opportunity to connect with your audience. To find out what works, members of Young Entrepreneur Council answered the following question: Tapping into live video can be rewarding. … Continue reading 14 Simple Ways to Get Started With Live Video
How SMBs Can Harness the Power of Video
Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video
Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Jason Oliveira — November 13, 2019 Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of your coworkers will welcome this opportunity to shine on camera, others may shudder at the thought of … Continue reading Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Tips for Creating Amazing Video Thumbnails
Torrey Tayenaka — September 23, 2019 Follow @https://twitter.com/sparkhouse — September 23, 2019 Most people are thrilled when they finally finish their video. They can’t wait to show the world their masterpiece. However, they are so busy with the production that they forget about the thumbnail. This can be a HUGE mistake! A video’s thumbnail is … Continue reading Tips for Creating Amazing Video Thumbnails
The Video Branding Guidelines You Need to Follow
Ana Gotter — September 10, 2019 Follow @ana_gotter — September 10, 2019 Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these … Continue reading The Video Branding Guidelines You Need to Follow
How to Write a Video Script
Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script
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