Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video
Category Archives: Video Tools
Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Jason Oliveira — November 13, 2019 Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of your coworkers will welcome this opportunity to shine on camera, others may shudder at the thought of … Continue reading Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
Tips for Creating Amazing Video Thumbnails
Torrey Tayenaka — September 23, 2019 Follow @https://twitter.com/sparkhouse — September 23, 2019 Most people are thrilled when they finally finish their video. They can’t wait to show the world their masterpiece. However, they are so busy with the production that they forget about the thumbnail. This can be a HUGE mistake! A video’s thumbnail is … Continue reading Tips for Creating Amazing Video Thumbnails
The Video Branding Guidelines You Need to Follow
Ana Gotter — September 10, 2019 Follow @ana_gotter — September 10, 2019 Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these … Continue reading The Video Branding Guidelines You Need to Follow
How to Write a Video Script
Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script
Video Hosting Platforms: Which Is Best for Your Business?
Elise Dopson — July 1, 2019 Follow @elisedopson — July 1, 2019 Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs? There’s no single answer. The best video hosting platform varies business by business, depending on factors like: … Continue reading Video Hosting Platforms: Which Is Best for Your Business?
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. Garrett Woods on June 3, 2019 When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at … Continue reading The video algorithm: Facebook vs. YouTube
Time-Consuming Aspects of Video Editing and How to Avoid Them
Justin Lenart — May 24, 2019 — May 24, 2019 To the untrained eye, video editing seems pretty easy. On most occasions, it’s the job of an editor for viewers not to notice that any editing has taken place. As we’ve all become accustomed to modern filmmaking tricks, whether we realize it or not, our … Continue reading Time-Consuming Aspects of Video Editing and How to Avoid Them
50 Video Editing Tips You Need for Better Videos [Infographic]
Matt Pierce — May 12, 2019 Follow @piercemr — May 12, 2019 Straight from the studio, we’ve put together this infographic of 50 practical video editing tips that will drastically improve the quality of your videos.In this post you’ll learn: To shorten project time with specific pre-planning techniques The key components of audio Lighting tricks … Continue reading 50 Video Editing Tips You Need for Better Videos [Infographic]
Why You Need Collaboration in Video Production
Rollo Wenlock — January 29, 2019 Follow @RolloWenlock — January 29, 2019 350543 / Pixabay Back when video was expensive and rare, companies could get away with siloing their video production efforts. Now, however, video has evolved into an expectation, and with that expectation comes a requirement of quality that silos cannot address. Most company … Continue reading Why You Need Collaboration in Video Production
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