Rollo Wenlock — January 29, 2019 Follow @RolloWenlock — January 29, 2019 350543 / Pixabay Back when video was expensive and rare, companies could get away with siloing their video production efforts. Now, however, video has evolved into an expectation, and with that expectation comes a requirement of quality that silos cannot address. Most company … Continue reading Why You Need Collaboration in Video Production
Rollo Wenlock — August 7, 2018 Follow @RolloWenlock — August 7, 2018 We’ve all heard the stats: Video will be responsible for 82% of internet traffic by 2021. It’s already the hero across every social media and digital marketing channel and is becoming increasingly important for almost every department across the business. While we know … Continue reading Future Proofing Your Video Workflow: The Secret to Producing 10x More Video
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions Jacob Baadsgaard on July 20, 2018 Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales … Continue reading Planning to make a video ad or other video asset? 3 things to consider
Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs
Syed Balkhi — May 24, 2018 Follow @SyedBalkhi— May 24, 2018 Are you hesitating to start a YouTube channel just because you don’t have the knowledge to create videos or can’t afford the expensive equipment? What if we told you that you don’t need any expert knowledge or premium software to make videos? That’s right, … Continue reading Tips on Creating your First YouTube Video
Danielle Rhodes — May 23, 2018 Follow @cherio_05 — May 23, 2018 lukasbieri / Pixabay Few things in the world are as daunting as a blank page. Yes, you need a script for your marketing videos but you don’t have to be a professional writer to pull it off. Even for those who write marketing … Continue reading 15 Easy Tips for Writing Video Marketing Scripts
Neil Wood-Mitchell — May 11, 2018 Follow @ThreeMotionUK — May 11, 2018 The trouble with YouTube is that it’s erm, everywhere. Your content has nowhere to hide… And of course, that’s a good thing. There’s only one reason you would use Youtube, and that’s because you want the world to see it. Why else would … Continue reading What Is a Video Sharing Platform (And Why Does My Business Need One)?
Evelyn Timson — April 13, 2018 Follow @Aspect_FandV — April 13, 2018 StockSnap / Pixabay With 360° video now available on all the big social media platforms (Facebook offered it in 2015, Twitter followed suit in 2016 while Vimeo and YouTube made in available in 2017) more and more businesses are getting in this tech … Continue reading A Complete Guide to 360° Video
Bruce McKenzie — April 13, 2018 — April 13, 2018 If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million … Continue reading Business Video Trends Worth Noting
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. Ginny Marvin on March 30, 2018 Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a … Continue reading How to turn video into sales
