Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Clair Kim May 31, 2021 With the rise of Millennial and Gen Z employees in the workforce, leaders who are used to working with older Millennials and Generation X are discovering that much of their usual management style is irrelevant when it comes to managing and communicating with the younger generations. The gap that so … Continue reading Leading Millennial + Gen Z Employees? Here Are Top Mistakes That Leaders Make When Working With Them.
Vinod Janapala June 27, 2020 Throughout modern history, businesses have made a special effort to reach young people, as these people typically have the most money to spend on consumer goods and services. Never has this been more important than now. According to Gallup, millennials not only make up the largest portion of today’s workforce, … Continue reading How Your Business Can Reach Millennials
Kenny Xu June 23, 2020 It used to be that starting a small business was seen as the way up to wealth, or at least middle-class respectability. Nearly half (49.7%) of American World War II veterans started their own small businesses, and it became natural and admirable for the nation’s young men to go from … Continue reading Why Are Millennials the Least Entrepreneurial Generation Since WWII?
Anthony Carranza — April 5, 2020 The world since COVID-19 has been turned upside down. The life as we once knew it will forever be altered. In light of all of these changes, a recent study conducted by Zety sought the opinion of the public about Millennials. They interviewed more than 1,000 people and asked … Continue reading Latest Survey Examines the Misconceptions About Millennials [Infographic]
Sarah Flis — March 20, 2020 Today, 76.2 million millennials live in the U.S. and 84 percent of them contribute to charities, more than other generations. Millennials give an average of $ 481 annually. Based on that, millennial fundraising totals more than $ 30 billion. That’s a huge opportunity! For non-profit organizations to succeed in … Continue reading Millennial Fundraising: Why this Generation Cares About Giving
Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials
Dave Sutton — October 8, 2019 “Content is king,” said Bill Gates over 20 years ago, and this maxim still remains true to this today. How could it not be? With platforms like WordPress that are free and that offer an amazing opportunity for the expression of ideas, there’s just no reason not to have … Continue reading 9 Reasons Blogs Appeal to Millennials
Kimberly Zhang — October 1, 2019 Young professionals can be flighty, and organizations struggle to find strategies that entice them to stay. Millennials may be notorious for their need for constant recognition, but they’re now the largest generation in the U.S. workforce. By 2020, Millennials and Gen Z will comprise 66% of U.S. labor, yet … Continue reading You’ve Recruited Millennials Successfully, But How Do You Keep Them?
Brian Wallace — September 29, 2019 Follow @nowsourcing Millennials have come of age, and now make up a full third of the workforce. While Instagram FOMO might still have you wondering how they lead such posh lives, but don’t be fooled. The reality is, being a millennial is no cakewalk. The fact is, 62 percent … Continue reading Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About