Category Archives: Millennials

Millennial Employees Have an Attitude Problem, But Not The One You Think

by Ryan Scott Follow @causecastSeptember 23, 2016 Do you buy into the perception that Millennial employees are entitled, needy and lazy? If so, then you’re the one who might just need a little attitude adjustment. Far from being divas, a new report says that Millennials actually err on the other extreme, driving the rise of … Continue reading Millennial Employees Have an Attitude Problem, But Not The One You Think

How to Get Millennials to Care about Your Content Marketing

by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing

What Performance Marketers Need to Know About Targeting Millennials

by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials

The struggle is real: Marketing to Millennials

Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones. Nicole Shariat-Farb on June 10, 2016   The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every … Continue reading The struggle is real: Marketing to Millennials

Why Your Millennial Workforce Needs Social Learning

by Sarah Willis June 7, 2016 Follow @SarahQWillisJune 7, 2016 Attracting, and keeping, employees from Generation Y is one the biggest challenges facing businesses today. Millennials are harder to please than their parents’ generation, and more ambitious, which makes them prone to job hopping – 91% of Millennials expect to stay in their current job … Continue reading Why Your Millennial Workforce Needs Social Learning

Fullscreen Offers Ad Bundles, Aims At Millennial Parents

by P.J. Bednarski @pjbtweet, May 9, 2016 Fullscreen added a little wrinkle to content creators’ relentless search  for millennial audiences by announcing a new subset: Millennial parents. The digital provider and  long-time YouTube multichannel network announced “Part Of The Family, a “community driven influencer” effort that Billy Parks, the senior vice president of original entertainment … Continue reading Fullscreen Offers Ad Bundles, Aims At Millennial Parents