Category Archives: Millennials

For Millennials, The Medium Is The Experience

For Millennials, The Medium Is The Experience by Brad Johnson , Columnist, July 31, 2017 Brands targeting Millennials: create a not-to-be missed experience and Millennials will come, post heavily online and become massive brand loyalists. Eventbrite and Harris surveyed Millennials on how they spend their money and found a whopping 78% would drop a decent … Continue reading For Millennials, The Medium Is The Experience →

3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers

Millennials

3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers by Jim Blackie , Columnist, July 19, 2017 Think that salespeople are immune to disruption? Think again. Nearly every industry has undergone a major digital transformation, and it has impacted nearly every function in today’s business structure. Businesses have had to innovate every aspect … Continue reading 3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers →

Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy

Millennials

Raianna Harders — July 15, 2017 — July 15, 2017 wilkernet / Pixabay As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers, having extremely short attention spans, and our skepticism for traditional advertising tactics, millennials, as a group, are: Projected to spend over $ … Continue reading Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy →

Keep Your Millennials Around By Giving Them Continuous Performance Feedback

Millennials

Michael Heller — June 23, 2017 — June 23, 2017 DarkWolfized / Pixabay More than one-in-three American workers today are Millennials (those who were ages 18–34 in 2015), and they have recently surpassed Generation X to become the largest share of the workforce. It may have been possible to ignore their need for continuous feedback … Continue reading Keep Your Millennials Around By Giving Them Continuous Performance Feedback →

To Be Successful with Millennials, Bring Them in the Right Way

Millennials

Liz Kislik — June 13, 2017 Follow @lizkislik— June 13, 2017 StartupStockPhotos / Pixabay I’m often asked why Millennials complain so much about their jobs and leave their jobs so quickly. I usually answer with a question: How are you hiring and engaging them? If you want your Millennial employees to be vital, satisfied participants, … Continue reading To Be Successful with Millennials, Bring Them in the Right Way →

Snapchat from the Millennial Perspective

Millennials

Sarah Al-Khayyal — May 29, 2017 — May 29, 2017 How Snapchat impacts your audiences Millennials like me have seen, experienced, and even contributed to the exponential technological changes over the past few decades. From VHS tapes and dial-up internet, to Gameboys and burning CDs for my crushes, to my first iPhone in high school … Continue reading Snapchat from the Millennial Perspective →

Co-Op Funds Move Online Reaching More Gen Z, Millennials

Millennials

Co-op Funds Move Online Reaching More Gen Z, Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2017 As the Gen Z generation contributes more dollars to online shopping, brands and retailers are beginning to rethink how they will allocate co-op funds. Some are moving budgets online to support search, mobile and other digital … Continue reading Co-Op Funds Move Online Reaching More Gen Z, Millennials →

Building Momentum with Millennials

Millennials

Dave Sutton — March 28, 2017 — March 28, 2017 It seems like for the past several years, we marketers have been hearing something akin to Paul Revere’s famous alert to the colonial militia: “The Millennials are coming! The Millennials are coming!” Well, it looks like they have arrived. Millennials are generally the children of … Continue reading Building Momentum with Millennials →

5 Traits of Millennial-Run Startups

Millennials

Waleed Esbaitah — November 21, 2016 Follow @waleedesbaitah— November 21, 2016 As the Millennial Founder and CEO of a Dubai-based startup, I’ve noticed several characteristics that define Millennial-run startups. Through my real estate crowdfunding platform Durise and in my personal life, I’ve had the opportunity to work with and learn from countless other Millennial CEOs. … Continue reading 5 Traits of Millennial-Run Startups →

Millennial Employees Have an Attitude Problem, But Not The One You Think

Millennials

by Ryan Scott Follow @causecastSeptember 23, 2016 Do you buy into the perception that Millennial employees are entitled, needy and lazy? If so, then you’re the one who might just need a little attitude adjustment. Far from being divas, a new report says that Millennials actually err on the other extreme, driving the rise of … Continue reading Millennial Employees Have an Attitude Problem, But Not The One You Think →