Ellie Batchiyska — April 9, 2019 Follow @ElitzaBee — April 9, 2019 Tech startups and peer-to-peer companies aren’t very much alike, but they do have one common denominator: most, if not all, are pioneered by millennial entrepreneurs. And no, this is not another commentary on the many contributions millennials have made to the world of … Continue reading 4 Business Lessons We Can Learn from Millennial Managers
Bruce McKenzie — March 10, 2019 — March 10, 2019 In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s … Continue reading The Power of Video for Marketing to Millennial Decision-Makers
Chris Christoff — November 27, 2018 Follow @chriscct7 — November 27, 2018 The year you were born impacts what generation you’re in. Everyone seems to be talking about the latest generation, Z, while forgetting all about the Millennials. Believe it or not, the millennials are becoming increasingly important to the workforce as many of them … Continue reading Want to Attract Millennials to Your Company? 3 Benefits to Consider
Rick Goodman — November 26, 2018 Follow @DrRickGoodman — November 26, 2018 FirmBee / Pixabay This can sometimes be difficult to remember when payroll time comes around, but your employees aren’t an expense—they’re an investment! And yet, for some employers, it’s an investment that can seem dicey, at best. This is especially true of younger … Continue reading Investing in Your Millennial Employees
Jay Gronlund — November 21, 2018 — November 21, 2018 There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy … Continue reading Why Millennials Value Experiences, Not Stuff
Kobi Elbaz — October 22, 2018 — October 22, 2018 Increasingly-powerful and clearly unconventional, Millennials are having a major impact on many areas of life, not least of which is the workplace. By 2025, roughly 75 percent of the workforce will be comprised of these ‘I’ll have it my way, please’ revolutionaries. Small businesses and … Continue reading 3 Ways Millennials Are Redesigning the Workplace
Rick Lepsinger — September 12, 2018 Follow @onpoint_llc — September 12, 2018 YesManProductions / Pixabay Born between the early 1980s and mid 1990s, the millennial generation is already the largest generation in today’s workforce. Far from just beginning their careers, most millennials have been working professionally for a decade or more, which means many of … Continue reading 5 Tips for Retaining and Developing High-Potential Millennials
Ingrid Catlin — August 23, 2018 Follow @blueingy — August 23, 2018 vait_mcright / Pixabay If your company hasn’t already adjusted its HR practices to accommodate millennial preferences, it should probably take a look at what it will need to do in the future to retain talent. Why? There are two major drivers pushing for … Continue reading Motivating Millennials: Are You Giving Enough Feedback?
Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
