Category Archives: Machine Learning

5 Reasons Your Business Should Leverage Machine Learning Now

Jimmy Rodela — July 30, 2019 Follow @dbjim21 — July 30, 2019 (Image Source: Pexels) More online businesses are integrating machine learning into their operations, with the bigger and established ones trailblazing the revolution. Machine learning has brought myriad opportunities and improved strategies to help business owners foster customer relationships and get more profit and … Continue reading 5 Reasons Your Business Should Leverage Machine Learning Now

Teach yourself about machine learning and artificial intelligence

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018   Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence

5 Reasons Why Machine Learning Needs To Make Resumes Obsolete

Louis Columbus — May 19, 2018 Follow @louiscolumbus — May 19, 2018 iStock Hiring companies nationwide miss out on 50% or more of qualified candidates and tech firms incorrectly classify up 80% of candidates due to inaccuracies and shortcomings of existing Applicant Tracking Systems (ATS), illustrating how faulty these systems are for enabling hiring. It … Continue reading 5 Reasons Why Machine Learning Needs To Make Resumes Obsolete

Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Using machine learning to get more value out of your Facebook campaigns

Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018   If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns

How Machine Learning Scales One-to-One Personalization

  Katie Sweet — November 4, 2017 The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social … Continue reading How Machine Learning Scales One-to-One Personalization

Machine Reading To Change Human, Search Engine Interactions

Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions