Category Archives: Machine Learning

How to use AI and machine learning to personalize and optimize campaigns

Machine Learning

Marketers can leverage this technology, but first they need to centralize their data. Chris Wood on February 7, 2023 AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their … Continue reading How to use AI and machine learning to personalize and optimize campaigns →

AI and Machine Learning in Finance: How Bots are Helping the Industry

Machine Learning

AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022   Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry →

QAnon founder may have been identified thanks to machine learning

Machine Learning

Facebook researchers were warning about its recommendations fueling QAnon in 2019 A document titled ‘Carol’s Journey to QAnon’ raised concerns more than a year before Facebook banned the group. K. Bell @karissabe October 23rd, 2021 Leah Millis / Reuters Facebook officials have long known about how the platform’s recommendations can lead users into conspiracy theory-addled … Continue reading QAnon founder may have been identified thanks to machine learning →

Google: When Slogans Are Created By Machine Learning

Machine Learning

Google: When Slogans Are Created By Machine Learning by Laurie Sullivan  @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning →

How Machine Learning Is Enhancing Fraud Detection

Machine Learning

Mitul Makadia February 3, 2021 Online transactions have shot up exponentially and so have cases of online fraud. The Consumer Sentinel Network maintained by FTC received 3.2 million reports of identity theft and online fraud in 2019. With fraudsters becoming more adept at finding and exploiting loopholes in systems, fraud management has turned painful for … Continue reading How Machine Learning Is Enhancing Fraud Detection →

How Machine Learning Can Finally Solve “(direct)/(none)”

Machine Learning

Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)” →

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning →

Machine learning will free up time to be more strategic with accounts in 2020

Machine Learning

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020   Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020 →

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