Category Archives: Machine Learning

How Machine Learning Can Finally Solve “(direct)/(none)”

Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Machine learning will free up time to be more strategic with accounts in 2020

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020   Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020

Machine Learning – the New Horizon in Marketing Success

Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success

How Can Machine Learning Be Used in Financial Services?

Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?

5 Reasons Your Business Should Leverage Machine Learning Now

Jimmy Rodela — July 30, 2019 Follow @dbjim21 — July 30, 2019 (Image Source: Pexels) More online businesses are integrating machine learning into their operations, with the bigger and established ones trailblazing the revolution. Machine learning has brought myriad opportunities and improved strategies to help business owners foster customer relationships and get more profit and … Continue reading 5 Reasons Your Business Should Leverage Machine Learning Now

Teach yourself about machine learning and artificial intelligence

Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources. Pamela Parker on November 28, 2018   Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one … Continue reading Teach yourself about machine learning and artificial intelligence

5 Reasons Why Machine Learning Needs To Make Resumes Obsolete

Louis Columbus — May 19, 2018 Follow @louiscolumbus — May 19, 2018 iStock Hiring companies nationwide miss out on 50% or more of qualified candidates and tech firms incorrectly classify up 80% of candidates due to inaccuracies and shortcomings of existing Applicant Tracking Systems (ATS), illustrating how faulty these systems are for enabling hiring. It … Continue reading 5 Reasons Why Machine Learning Needs To Make Resumes Obsolete