by Karen Repoli June 6, 2016 Follow @karenrepoliJune 6, 2016 Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way … Continue reading Improve Engagement by Monitoring Social Media Platforms
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
by Jay Palter June 4, 2016 Follow @jaypalterJune 4, 2016 A lot has changed in the past 20-30 years when it comes to the technology that we use to communicate and build relationships in business. Yet, many business leaders have failed to keep up with these innovations and adapt their own leadership styles and communication … Continue reading 3 Reasons Why (Almost) Every Business Leader Needs to Develop 21st Century Social Networking Skills
by Sam Bojarski June 5, 2016June 5, 2016 Social media became an integral part of daily life at the end of the last decade. Today, the majority of Facebook and Twitter users who say these networks are a reliable source of news is evidence that social media has become even more ingrained in the fabric … Continue reading How Are Journalists Engaging Audiences on Social?
by Roee Ganot June 4, 2016June 4, 2016 Trying to keep up with the latest social media network can feel like a game of whack-a-mole. As soon as the next big thing is introduced, it seems to be old news. It’s like buying a new computer — as soon as you leave the store, it … Continue reading Which Social Media Network Should You Focus On?
by Katherine Buchholz June 2, 2016June 2, 2016 Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using it? High-performing marketers already understand social media’s importance to their brand … Continue reading 10 Social Media Marketing Stats Guaranteed to Surprise You
by Sahail Ashraf June 2, 2016 Follow @TalcontentJune 2, 2016 As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo some changes too. To maximise your social media presence it is often the case that social media managers … Continue reading 7 Keys To A Successful Social Media Marketing Daily Routine
by Jonny Rosen June 2, 2016 Follow @ohjonnyJune 2, 2016 Social media isn’t niche anymore. People don’t occasionally go to their Friendster accounts to say something witty, and they don’t spend more time on their LiveJournal accounts than they do their MySpace. Not only are all those sites essentially obsolete now, but social media itself … Continue reading Social Media Marketing Trends for 2016
by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers
by Lauren Teague May 31, 2016May 31, 2016 As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently … Continue reading 4 Ways to Get Ahead of the Social Media Trends
