Tag Archives: Social

A Comprehensive Guide to Understanding Social Media Customers

by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers

Answers to the Social Media Measurement Dilemma

by William Comcowich May 27, 2016 Follow @CyberAlertMay 27, 2016 Photo credit: Véronique Debord-Lazaro Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals the Social Media … Continue reading Answers to the Social Media Measurement Dilemma