Tag Archives: Social

Social Media Through the Eyes of Channel Partners

by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners

4 Social Media Platforms to Dive Into Video Marketing

by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing

The B2B Small Business Marketing Guide To Crushing It On Social Media

by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media

How One Portland Company Uses Social to Be Human

by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human