Angela Ruth — December 29, 2018 — December 29, 2018 Most of us have experienced a flash of insight that gets us excited about the possibility of a business. Some of us have taken the time to brainstorm and transform that flash of insight into a verifiable idea. Far fewer of us have turned that … Continue reading How to Create a Business Plan in a Single Day
Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer
Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
Angela Hausman, PhD — September 9, 2017 Follow @MarketingLetter — September 9, 2017 Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than … Continue reading 13 Keys to Success in Digital Marketing in a Single Map
Erin Higgins — July 27, 2017 Follow @sevenatomsbuzz — July 27, 2017 According to Google, each ad group in your AdWords account should contain at least 15 to 25 keywords. But today, we’re going to do something a little bit controversial… We’re going to disagree with Google. via GIPHY In fact, we’re even going to … Continue reading Why Single Keyword Ad Groups (SKAG) Reign Supreme
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Katy French — June 1, 2017 — June 1, 2017 A lot of people want to know how to make infographics. We’ve made over 4,000 infographics for tons of companies over the last decade, so we know a thing or two about it. Most importantly, we know it’s not enough to make an infographic; you … Continue reading How to Make Better Infographics: Tell a Single Story
