Category Archives: SEO Campaigns

The Importance of Developing an SEO Friendly Website Design

Pam Aungst October 8, 2021 When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience and customers. You may not immediately think about how having an SEO-friendly website design … Continue reading The Importance of Developing an SEO Friendly Website Design

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018    A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign