Category Archives: SEO Campaigns

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018    A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign