By Harvey Deutschendorf January 15, 2024 Gratitude is an essential ingredient to healthy and productive workplaces. Researchers at Wharton School at the University of Pennsylvania discovered that when leaders openly expressed gratitude, the productivity of their teams increased. However, there is an unfortunate disconnect between the places that most of us choose to express, … Continue reading This is the single best thing you can do to be happier and more productive at work
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Rachel Edwards on September 13, 2023 Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone … Continue reading How to protect and leverage your single source of truth
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
By Frederick Gooding Jr. February 17, 2022 With most of the legal challenges resolved after the violent Unite the Right rally, of August 2017, and the statue of Robert E. Lee removed from its lofty pedestal in downtown Charlottesville, Virginia, local lawmakers in December 2021 voted to do the unimaginable—donate the statue to … Continue reading Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Anthony Mersino June 10, 2021 I know what you are thinking, with so many ways that organizations can undermine their steps toward agility, how could you pick just one single biggest mistake? Well, I keep bumping into this mistake with organizations and increasingly I think it is the single biggest mistake. It is the quickest … Continue reading The Single Biggest Mistake Organizations Make When Adopting Agile
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’
Jock Breitwieser — April 2, 2020 “Social selling is hard.” This statement is definitely true in some ways but is also wrong in others. Yes, social selling is hard. At first. It requires a dedication to stick around, find out what works for you, and re-craft strategies that fit within those parameters. In the end, … Continue reading How to Do Social Selling: 8 Principles to Apply Every Single Day
Dave Brock — February 16, 2019 Follow @davidabrock — February 16, 2019 rawpixel / Pixabay As you know, I’m continually focused on getting a little better every day. I go through my ups and downs, but am generally making great progress. I’m almost embarassed to say this, I’ve just rediscovered something, it’s my single best … Continue reading My Single Best Productivity Hack
