Category Archives: Marketing Segmentation

Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit

Rob Glover — October 8, 2019 It’s the most wonderful time of the year! Especially for direct-to-consumer and ecommerce businesses. Holiday shoppers are expected to spend nearly $ 150 billion dollars online this year. That’s up about 18% over last year. How much of that holiday cheer will shoppers spread in your online store? Well, … Continue reading Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit

How to Use Qualitative Research to Kickstart Your Segmentation Process

Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process

Segmentation for Winning in the Market

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market

How Personalization Impacts A Brand’s Black Friday, Cyber Monday

How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear.  Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday

Website Visitor Segmentation: The Conversion Strategy You’re Not Using

Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using