Category Archives: Marketing Segmentation

How to Use Qualitative Research to Kickstart Your Segmentation Process

Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process

Segmentation for Winning in the Market

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market

How Personalization Impacts A Brand’s Black Friday, Cyber Monday

How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear.  Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday

Website Visitor Segmentation: The Conversion Strategy You’re Not Using

Jenna Ochoa — September 2, 2018 — September 2, 2018 How defined is your e-commerce conversion funnel? If your not growing sales, you need to peek into one (or more) of your funnel levels. You may have a pretty good understanding of the general marketing flow: acquisition, nurture, conversion…but what tactics are you using at … Continue reading Website Visitor Segmentation: The Conversion Strategy You’re Not Using

4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers

Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers