While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
Category Archives: Marketing Segmentation
Harness the Power of Segmentation with Automated Follow-Ups
Karen Repoli September 2, 2021 The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about … Continue reading Harness the Power of Segmentation with Automated Follow-Ups
Using Market Segmentation: Online Shopping Marketing Trends That Work
Suzanne Wentley December 23, 2020 Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique … Continue reading Using Market Segmentation: Online Shopping Marketing Trends That Work
Why hyper-personalization demands a fair value exchange
Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust. Greg Heist on March 10, 2020 Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations and experiences. To successfully … Continue reading Why hyper-personalization demands a fair value exchange
Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit
Rob Glover — October 8, 2019 It’s the most wonderful time of the year! Especially for direct-to-consumer and ecommerce businesses. Holiday shoppers are expected to spend nearly $ 150 billion dollars online this year. That’s up about 18% over last year. How much of that holiday cheer will shoppers spread in your online store? Well, … Continue reading Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit
Click Segmentation…Breaking It Down
River Cartie — August 24, 2019 — August 24, 2019 Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring. But from a marketing point of … Continue reading Click Segmentation…Breaking It Down
How to Use Qualitative Research to Kickstart Your Segmentation Process
Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Segmentation for Winning in the Market
Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market
Keep It Segmented, Silly
Juan Ortiz — March 29, 2019 — March 29, 2019 As the quarter comes to a close, key stakeholders are anxiously anticipating growth, always keen on results from the sales team, including those in the indirect channels. Often too simplistically, and to their detriment, sales managers equate increased sales with more salespeople. However, this is … Continue reading Keep It Segmented, Silly
How Personalization Impacts A Brand’s Black Friday, Cyber Monday
How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday
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