Category Archives: Marketing Segmentation

4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers

Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers

What Do Older Generations Want From Customer Service? [Infographic]

Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]

Move over millennials, Gen-Z now the largest single population segment

According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment

Solving a marketer’s top 3 segmentation dilemmas

Mary Wallace on February 3, 2017   Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas

What’s the Relationship Between Personalized Marketing & Customer Retention?

by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?

3 Lessons from TabTale’s Journey to Over 1 Billion Family-Friendly App Downloads

by Amit Sen Follow @amit_kumar_senAugust 16, 2016 A few days ago, Venture Beat published an exciting article touting TabTale’s success in marketing itself to children and families with a powerful offering of mobile apps. These apps, designed to comply with all of the international regulations governing minors’ use of apps, bring family-friendly apps to the … Continue reading 3 Lessons from TabTale’s Journey to Over 1 Billion Family-Friendly App Downloads