Category Archives: Bing Advertisement

Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do

Mark Irvine — November 25, 2019 Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now … Continue reading Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do

Microsoft Advertising Editor Now Supports Price Extensions

Microsoft Advertising Editor Now Supports Price Extensions by Laurie Sullivan  @lauriesullivan, June 19, 2019 Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor. It means marketers can manage the extensions in bulk. Price Extensions, a pay-per-click extension that displays products or services, launched a little more than a year ago. The extensions … Continue reading Microsoft Advertising Editor Now Supports Price Extensions

Learn how to get better returns from Microsoft Ads

To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Ronald Dod on May 2, 2019  Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and … Continue reading Learn how to get better returns from Microsoft Ads

Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility

Microsoft Bing Ads UI Gets ‘Massive’ Upgrade, Better Access by Laurie Sullivan  @lauriesullivan, April 26, 2019 Microsoft has begun to make its advertising products more accessible to those with physical and emotional impairments, either temporary or permanent. It’s also reaching out to marketers and agency reps, teaching them how to do the same. The Bing … Continue reading Microsoft Bing Ads User Interface Gets ‘Massive’ Upgrade To Improve Accessibility

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, (October 11, 2018) U.S. consumers are spending online. Numbers out from Adobe Digital Insights estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end … Continue reading Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

Save Time & Money Managing Bing Ads with Scheduled Imports from Google

Mark Irvine — July 31, 2018 — July 31, 2018 Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice assistants (including Cortana and Alexa), and connects over 300 million devices using Windows 10. … Continue reading Save Time & Money Managing Bing Ads with Scheduled Imports from Google