Category Archives: Advertisement Industry

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan  @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads

How to Create Profitable Facebook and Instagram Ad Campaigns

Matt Shealy January 26, 2021 Facebook and Instagram are unarguably the most popular social media platforms these days. Since these platforms have billions of daily active users, businesses take the opportunity to promote their products and services through them. A business can find many potential buyers through these social media platforms. Most importantly, advertising through … Continue reading How to Create Profitable Facebook and Instagram Ad Campaigns

How to Use Ad Extensions in Your PPC Campaigns

Callum Coard January 20, 2021 Ad extensions insert additional information and features into your search ads, helping users to make purchase decisions and interact with your brand in more meaningful ways. They’re specifically designed to increase click-through rates by making your ads larger and more visually prominent on the results page. More importantly, they help … Continue reading How to Use Ad Extensions in Your PPC Campaigns

Build Your Agency’s Team of Advisors: Which Roles Do You Need?

Karl Sakas January 16, 2021 Which roles do you need on your agency’s team of advisors? Here are 8-10 to consider. Successful business leaders rely on a team of advisors for specialized guidance on agency leadership, taxes, health, and more. In my work with agency owners, the highest performers have an advisory team—going beyond their … Continue reading Build Your Agency’s Team of Advisors: Which Roles Do You Need?

The Complete Guide to Effective Facebook Video Ads Campaigns

Victor Blasco January 10, 2021 Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry! Back in the mid-20th century, TV commercials proved video’s potential for captivating audiences. … Continue reading The Complete Guide to Effective Facebook Video Ads Campaigns

Consumers Want Warm And Cuddly Ads, Study Finds

Consumers Want Warm And Cuddly Ads, Study Finds by Ray Schultz , January 8, 2021 People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly like to see ads that reflect:  Inspiration — 42% … Continue reading Consumers Want Warm And Cuddly Ads, Study Finds

Pier 1 Trades Bricks for Clicks As D2C Pure Play

Pier 1 Trades Bricks for Clicks As D2C Pure Play by Steve Smith , Staff Writer @popeyesm, December 23, 2020 Pier 1 was not just another decades-old bricks-and-mortar brand having to “figure out digital.” Serendipitous discovery inside the attic-like physical ambience of those capacious stores was core to the Pier 1 experience. Could its new owners … Continue reading Pier 1 Trades Bricks for Clicks As D2C Pure Play

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead

How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead by Richard Whitman , Columnist, November 19, 2020 GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic, how those sectors have pivoted to stay connected with people amid massive behavioral change, … Continue reading How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead