Category Archives: Advertisement Industry

Internet advertising up 7.3%, reaching record high in U.S.

U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. Chris Wood on April 16, 2024 U.S. internet advertising reached a record $ 225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted … Continue reading Internet advertising up 7.3%, reaching record high in U.S.

Ad industry steps up to meet signal loss, privacy challenges: IAB

The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB

What we’re losing in the blinding whiteness of advertising

  By Donovan Triplett February 08, 2024 In the 1980s, Greg Tate was one of only a few Black music critics at a major publication, but his career helped nudge the U.S. toward a more nuanced appreciation of Black genres. He looked to understand and distinguish, as he put it, “the way Black people ‘think,’ mentally, emotionally, physically,” and “how … Continue reading What we’re losing in the blinding whiteness of advertising

Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report

Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report

Search Gets Buried In Hints Of Commerce Ad Budget Increases

Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases

Disney Adds Measurement Partners, Debuts Shoppable Ads

Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads