Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists
Category Archives: Advertisement Industry
5 Differences Between Google Ads and Facebook Ads
5 Differences Between Google Ads and Facebook Ads Google Ads and Facebook Ads are two of the most common ways of advertising online. It happens that if you would like to promote, you may be lost on which product to use. On the one hand, both have specific strengths that make them the right methods … Continue reading 5 Differences Between Google Ads and Facebook Ads
Agencies Say No To Five-Second Ad Impressions
Second Thoughts: 5 May Be Too Short, Some Say by Laurie Sullivan @lauriesullivan, June 15, 2018 Google’s longstanding message to publishers to focus on web page load time speeds and reduce the number of ads that appear on one page might be falling on deaf ears. As recently as this week, agencies and ad industry … Continue reading Agencies Say No To Five-Second Ad Impressions
Direct-to-consumer advertisers are shifting ad dollars away from Facebook
Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook
Advertisers Looking For Google Alternative
Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an … Continue reading Advertisers Looking For Google Alternative
A New Paradigm For Advertisers
A New Paradigm For Advertisers by Cory Treffiletti , Featured Contributor, June 6, 2018 Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let me explain why. First and foremost, advertising is being threatened heavily by consumer privacy concerns. GDPR, Cambridge … Continue reading A New Paradigm For Advertisers
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
It’s Time For Exchanges To Focus On Insights, Not Plumbing
It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing
Study Finds Few Americans Choose AdChoices, Know It Even Exists
Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
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