Category Archives: Advertisement Industry

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

How marketers cope in an increasingly-skippable advertising environment

Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control. Mark Williams on September 21, 2018   If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about … Continue reading How marketers cope in an increasingly-skippable advertising environment