OpenAI Rogue Models Should Send Warning To Ad Industry by Laurie Sullivan , Staff Writer, July 22, 2026 OpenAI disclosed it lost control of two AI models during a cybersecurity test that accidentally breached Hugging Face’s research platform. This incident offers an important warning for advertising agencies and brands considering the use of autonomous AI agents. … Continue reading OpenAI Rogue Models Should Send Warning To Ad Industry
More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
Microsoft Removes Ads In Search For ‘Windows Insiders’ by Laurie Sullivan , Staff Writer, July 15, 2026 Microsoft finally addressed a major user complaint by cleaning up the Windows 11 Search Box this week, rolling out a redesign that removes ads from web results and giving Windows Insiders a dedicated setting to turn off Web … Continue reading Microsoft Removes Ads In Search For ‘Windows Insiders’
Meta Patent Tracks Emotions, Could Impact Ads by Laurie Sullivan , Staff Writer, July 9, 2026 Machines will know humans better than humans know themselves, and will use that knowledge to target ads and messages without fear of privacy concerns. Meta filed a patent in December 2025, and updated it in July 2026, for a … Continue reading Meta Patent Tracks Emotions, Could Change Advertising
IAB Tech Lab’s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. By Constantine von Hoffman Published on June 23, 2026 For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request … Continue reading Advertisers may finally see who really touches their bid requests
Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
When AI Becomes Tech Running The Ad Industry by Laurie Sullivan , Staff Writer, April 30, 2026 AI technology has shifted from a background tool to the central operating system that handles nearly every part of an advertising or marketing campaign. This has led some to question what will become of traditional operating systems like … Continue reading When AI Becomes Tech Running The Ad Industry
Apple inks deal for IMAX screenings of live Formula 1 races Five events from the 2026 season will screen in US theaters. Anna Washenko Thu, February 19, 2026 Apple Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is … Continue reading Apple inks deal for IMAX screenings of live Formula 1 races
Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson Suswati Basu The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post
December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!
