Category Archives: Advertisement Industry

Why Losing Targeting Is A Good Thing For Advertisers

Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan  @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan  @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads

How to Create Profitable Facebook and Instagram Ad Campaigns

Matt Shealy January 26, 2021 Facebook and Instagram are unarguably the most popular social media platforms these days. Since these platforms have billions of daily active users, businesses take the opportunity to promote their products and services through them. A business can find many potential buyers through these social media platforms. Most importantly, advertising through … Continue reading How to Create Profitable Facebook and Instagram Ad Campaigns

How to Use Ad Extensions in Your PPC Campaigns

Callum Coard January 20, 2021 Ad extensions insert additional information and features into your search ads, helping users to make purchase decisions and interact with your brand in more meaningful ways. They’re specifically designed to increase click-through rates by making your ads larger and more visually prominent on the results page. More importantly, they help … Continue reading How to Use Ad Extensions in Your PPC Campaigns