Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative
Category Archives: Advertisement Industry
Online Advertising Ranks High — But Not As High As Email
Online Advertising Ranks High — But Not As High As Email by Ray Schultz , August 20, 2018 U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread over several channels. Social media is used by 86%, display by 80%, and … Continue reading Online Advertising Ranks High — But Not As High As Email
When Advertising Becomes Obsolete
When Advertising Becomes Obsolete by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2018 Advertising as a way to provide information doesn’t work anymore, according to an assistant professor of law at the University of Kentucky. That’s contrary to Google’s mantra of making ads relevant and useful. In fact Google refers to “relevance” as a way to … Continue reading When Advertising Becomes Obsolete
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Health Care Ads Produce Patients
Health Care Ads Produce Patients by Jack Loechner , Staff Writer @mp_research, August 7, 2018 According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the internet is the first source they go to when researching health … Continue reading Health Care Ads Produce Patients
Want TV To Succeed? Focus On The Search Bar
Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar
TV Advertising’s Future Will Focus On What We Actually DO With Data
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
How to use Quora ads for big results in every step of the funnel
Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads. Joe Martinez on July 9, 2018 It’s been a fast year. Quora Ads just recently celebrated its one-year anniversary since launching to the public. I was lucky enough to get in on the beta … Continue reading How to use Quora ads for big results in every step of the funnel
Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists
Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists
5 Differences Between Google Ads and Facebook Ads
5 Differences Between Google Ads and Facebook Ads Google Ads and Facebook Ads are two of the most common ways of advertising online. It happens that if you would like to promote, you may be lost on which product to use. On the one hand, both have specific strengths that make them the right methods … Continue reading 5 Differences Between Google Ads and Facebook Ads
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