Category Archives: Advertisement Industry

Advertisers Looking For Google Alternative

Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative

TV Ad Spend Appears To Boost Digital KPIs For Auto Brands

TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands

TV Advertising’s Future Will Focus On What We Actually DO With Data

TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data

How to use Quora ads for big results in every step of the funnel

Contributor Joe Martinez overcomes a momentary feeling of greed to give up great insights and audience targeting tips using Quora Ads. Joe Martinez on July 9, 2018  It’s been a fast year. Quora Ads just recently celebrated its one-year anniversary since launching to the public. I was lucky enough to get in on the beta … Continue reading How to use Quora ads for big results in every step of the funnel

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan  @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists