Category Archives: Advertisement Industry

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017   Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

The best ads aren’t ads

Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017   Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads

How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results

User Intent Impacts Revenue From Advertising More Than Most Marketers Think

User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think

Programmatic TV is the future: Here’s how to capitalize on the opportunity

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Grace Kaye on September 22, 2017   The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in … Continue reading Programmatic TV is the future: Here’s how to capitalize on the opportunity