Category Archives: Advertisement Industry

Pandora is asking users to say ‘yes’ to interactive audio ads

Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads

The 8 Best Remarketing Ads the Internet Has Ever Seen

Brad Smith — November 22, 2019 Follow @bsmarketer Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this … Continue reading The 8 Best Remarketing Ads the Internet Has Ever Seen

Ad Industry Pushes National Privacy Law, Would Override California Measure

Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure

Don’t abandon traditional in-home advertising channels, they still work

There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019    Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work

Study: Digital Or Traditional Media — What Works Best For Agencies?

Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan  @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates.  Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies?

Ad Industry Forms Cross-Measurement Coalition

Ad Industry Forms Global Cross-Measurement Coalition by Larissa Faw , October 4, 2019 Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. The Cross Media Working Group includes some of the world’s biggest brands, including EA, Mastercard, P&G and Unilever, as … Continue reading Ad Industry Forms Cross-Measurement Coalition

7 Surprisingly Effective Pop-up Advertising Strategies

Brad Smith — September 28, 2019 Follow @bsmarketer Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look … Continue reading 7 Surprisingly Effective Pop-up Advertising Strategies