Category Archives: Advertisement Industry

Study: Digital Or Traditional Media — What Works Best For Agencies?

Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan  @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates.  Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies?

Ad Industry Forms Cross-Measurement Coalition

Ad Industry Forms Global Cross-Measurement Coalition by Larissa Faw , October 4, 2019 Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. The Cross Media Working Group includes some of the world’s biggest brands, including EA, Mastercard, P&G and Unilever, as … Continue reading Ad Industry Forms Cross-Measurement Coalition

7 Surprisingly Effective Pop-up Advertising Strategies

Brad Smith — September 28, 2019 Follow @bsmarketer Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look … Continue reading 7 Surprisingly Effective Pop-up Advertising Strategies

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences

Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store