Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Category Archives: Advertisement Industry
Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases
Disney Adds Measurement Partners, Debuts Shoppable Ads
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
Ad Industry Loses 30-Year-Old Tool
Ad Industry Loses 30-Year-Old Tool by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2024 Media spend turned the corner halfway through last year, but advertisers will continue to look for cost savings in 2024 — especially when it comes to challenges related to identity management and cookie deprecation. Publishers will deal with the same challenges, … Continue reading Ad Industry Loses 30-Year-Old Tool
New Year, New Challenges: Here Are Some The Ad Industry Face
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’
3 observations from 2023 to help you in 2024
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024. Ryan Phelan on December 13, 2023 Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all … Continue reading 3 observations from 2023 to help you in 2024
Merkle Transitioned To Google PMax, Then Ad Performance Fell
Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell
Older Adults Make Up Just 4% Of People Featured In Ads
Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads