Category Archives: Advertisement Industry

The new advertising industrial complex is here — for now

Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. David Rodnitzky on February 6, 2018   Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad … Continue reading The new advertising industrial complex is here — for now

Advertisers See Cost For Mobile Clicks Rise Steadily

Advertisers See Cost For Mobile Clicks Rise Steadily by Laurie Sullivan @lauriesullivan, January 25, 2018 The mobile share of search budget continued to steadily increase 1% per quarter in 2017, reaching 53% in fourth-quarter 2017 — up from 49% in the year-ago quarter for Marin Software clients, according to data released Thursday. The cost per … Continue reading Advertisers See Cost For Mobile Clicks Rise Steadily

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

What Blockchain Challenges Mean For Advertising

What Blockchain Challenges Mean For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2018 It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. … Continue reading What Blockchain Challenges Mean For Advertising

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017   Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results