Category Archives: Advertisement Industry

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan  @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018   Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan  @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital

It’s Time For Exchanges To Focus On Insights, Not Plumbing

It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing

Study Finds Few Americans Choose AdChoices, Know It Even Exists

Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese  @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan  @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions