How Nvidia’s Purchase Of Hugging Face Will Shake Up Ad Industry by Laurie Sullivan , Staff Writer, September 4, 2026 It’s not an advertising deal, but it could shake up the artificial intelligence (AI) industry and the technology that advertisers use to create content, buy and target media and serve ads. Nvidia confirmed Thursday that … Continue reading How Nvidia’s Purchase Of Hugging Face Will Shake Up Ad Industry
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated. By Benjamin Wenner Published on August 31, 2026 Every performance marketer knows this scenario. The marketing platform, whether it’s Google Ads, Microsoft Ads, Meta Ads, or TikTok Ads, shows 5x ROAS. You don’t … Continue reading The only way to know what your ads really did
Rethinking Search For A Zero-Click World by Laurie Sullivan , Staff Writer, August 6, 2026 Digital advertising has lost the click-through, putting its future into serious question by forcing a painful reinvention of how digital is valued, bought and measured. Zero-click searches and the complete decoupling of information from website visits, redistributing them to AI … Continue reading The New Search, Ad Reality From An Old Playbook
OpenAI Rogue Models Should Send Warning To Ad Industry by Laurie Sullivan , Staff Writer, July 22, 2026 OpenAI disclosed it lost control of two AI models during a cybersecurity test that accidentally breached Hugging Face’s research platform. This incident offers an important warning for advertising agencies and brands considering the use of autonomous AI agents. … Continue reading OpenAI Rogue Models Should Send Warning To Ad Industry
More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
Microsoft Removes Ads In Search For ‘Windows Insiders’ by Laurie Sullivan , Staff Writer, July 15, 2026 Microsoft finally addressed a major user complaint by cleaning up the Windows 11 Search Box this week, rolling out a redesign that removes ads from web results and giving Windows Insiders a dedicated setting to turn off Web … Continue reading Microsoft Removes Ads In Search For ‘Windows Insiders’
Meta Patent Tracks Emotions, Could Impact Ads by Laurie Sullivan , Staff Writer, July 9, 2026 Machines will know humans better than humans know themselves, and will use that knowledge to target ads and messages without fear of privacy concerns. Meta filed a patent in December 2025, and updated it in July 2026, for a … Continue reading Meta Patent Tracks Emotions, Could Change Advertising
IAB Tech Lab’s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. By Constantine von Hoffman Published on June 23, 2026 For years, programmatic buyers could see who got paid in a transaction. They rarely saw every company that handled a bid request … Continue reading Advertisers may finally see who really touches their bid requests
Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
When AI Becomes Tech Running The Ad Industry by Laurie Sullivan , Staff Writer, April 30, 2026 AI technology has shifted from a background tool to the central operating system that handles nearly every part of an advertising or marketing campaign. This has led some to question what will become of traditional operating systems like … Continue reading When AI Becomes Tech Running The Ad Industry
