Category Archives: Advertisement Industry

Does Targeted Advertising Really Violate Your Privacy?

Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?

Reimagining classic ad campaigns for a multi-screen world

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019   Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world

We must demand a higher standard of quality for online advertising

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019  We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising

No Testimonials, No Problem – How Advisers Can Build Trust Online

Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan  @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019  Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers?

Addressable TV gets a boost as Nielsen buys Sorensen Media

The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019   Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media