Category Archives: Advertisement Industry

Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down

Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz  @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters.  Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down

How marketing leaders can make diversity work within their teams

Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams

Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities

Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz  @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities

Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’

Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese  @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’

How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan  @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?

diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?