Category Archives: Advertisement Industry

What are marketers’ options for handling ad blockers?

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019  Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers?

Addressable TV gets a boost as Nielsen buys Sorensen Media

The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019   Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media

7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

Gordon Donnelly — February 13, 2019 — February 13, 2019 With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo … Continue reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair

7 Recent Online Advertising Updates You Should Know

Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics