Category Archives: Advertisement Industry

Playable ads and longer campaigns gain traction in mobile gaming

The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024   Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming

Second quarter saw slowing ad spend on most platforms

While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024   Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms

Mixed reactions from ad ecosystem to Google keeping cookies

Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024   After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies

Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad

May 20, 2024 Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad You can smell the A-list from here. BY Jeff Beer A tortured artist, looking for meaning in life, and navigating a gritty New York City to find it. This is Timothée Chalamet in a new Chanel ad for … Continue reading Martin Scorsese and Timothée Chalamet teamed up for Chanel, and it’s a near perfect ad

Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March

Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March