Category Archives: Advertisement Industry

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

How marketers cope in an increasingly-skippable advertising environment

Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control. Mark Williams on September 21, 2018   If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about … Continue reading How marketers cope in an increasingly-skippable advertising environment

Advertisers Looking For Google Alternative

Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative