The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
Torrey Tayenaka — March 18, 2020 As a production company, we are often asked this question: “How much does it cost to produce a 60-second tv commercial?” seems like a simple enough question right? Well, in reality, it is much more complex than it looks. Asking this question is like asking an architect how much … Continue reading How Much Does it Cost to Produce a 60 Second TV Commercial?
Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads
Mary Lister — March 2, 2020 Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And how much does it cost? What do you even design to place there? And, more … Continue reading Get Started With Out-of-Home Advertising: Here’s How
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
Derek Gleason — February 3, 2020 On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.” If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first … Continue reading No More “Double Dipping” on Featured Snippets—Does It Matter?
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Listeners must verbally engage to hear the rest of the ad. George Nguyen on December 12, 2019 Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played. The interactive voice ads are also accompanied by an on-screen ad. … Continue reading Pandora is asking users to say ‘yes’ to interactive audio ads
Brad Smith — November 22, 2019 Follow @bsmarketer Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this … Continue reading The 8 Best Remarketing Ads the Internet Has Ever Seen