Ximena Restrepo July 4, 2021 What is retargeting ads and what role does it play in bringing back customers who leave your site without buying? One of the biggest frustrations when selling online is seeing how many first-time visitors leave your site without purchasing anything. This includes those who looked around and seemed interested. So, … Continue reading What Is Retargeting Ads (And How It Boosts Revenue)
Sophie Beard July 1, 2021 Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We … Continue reading Instagram Reel Ads Worldwide
How Ad Imagery Changed During The Pandemic by Richard Whitman , Columnist, June 25, 2021 When COVID-19 evolved into a global pandemic in early 2020, agencies and their clients quickly pivoted to address the crisis in ads. Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in … Continue reading How Ad Imagery Changed During The Pandemic
Dana Kachan June 15, 2021 Here are six crucial things that you should know to improve your animated commercial. An animation video is a great way to market a product or service, introducing it to the audience in an engaging and creative way. However, many companies go down with animated commercials even though their products … Continue reading 6 Secrets of a Successful Animated Commercial
Alaina Brandenburger May 27, 2021 Since its invention, television has served as one of the most popular channels for advertising. According to Statista, companies in the United States spent about $ 60 billion on TV advertising in 2020. However, as people have increasingly shifted their TV viewing habits from cable to streaming services, this medium … Continue reading What Is OTT Advertising?
Justin Wong May 25, 2021 Retargeting ads are a powerful tool in your digital marketing toolbox. They allow you to interact with customers who are at different stages of your sales funnel, so your business stays top of mind. Think about different times you’ve seen a familiar ad while you’re browsing through the internet. That … Continue reading How to Use Retargeting Ads to Stand Out
TV Is The Worst (And The Best) Advertising Medium by Maarten Albarda , Featured Contributor, May 14, 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains … Continue reading TV Is The Worst (And The Best) Advertising Medium
Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
Mark Armstrong April 26, 2021 Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock on Mars, you know that your activity on (and off) the web is constantly monitored and evaluated so that applications and businesses can create a ‘personalized experience’ for you. “That’s why … Continue reading Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted
Elizabeth Harr April 25, 2021 It’s easy to feel overwhelmed when it comes to selecting the best ways to garner more attention and visibility — and new business — for your technology services company. There are numerous tools and strategies at your disposal, both digital and traditional, and it seems like companies rally behind a … Continue reading Paid Advertising Options for Technology Services
