Category Archives: Advertisement Industry

World Series Ads Reflect Shifts In Economy As Fast Food Reigns

World Series Ads Reflect Shifts In Economy As Fast Food Reigns by Rob Williams , November 5, 2021 This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a … Continue reading World Series Ads Reflect Shifts In Economy As Fast Food Reigns

Build Brand Affinity with Contextual Advertising

Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

Snap ad business takes a hit due to iOS privacy updates

The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates

How Technology Impacts Online Advertising

Dildeep Singh October 21, 2021 The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that brands confront is interacting with their audiences in real-time across all of these devices and creating relevant and direct consequence marketing campaigns. New technology and strategies have a significant impact … Continue reading How Technology Impacts Online Advertising

5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.

Victor Iryniuk September 16, 2021 Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption … Continue reading 5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.

What Is Retargeting Ads (And How It Boosts Revenue)

Ximena Restrepo July 4, 2021 What is retargeting ads and what role does it play in bringing back customers who leave your site without buying? One of the biggest frustrations when selling online is seeing how many first-time visitors leave your site without purchasing anything. This includes those who looked around and seemed interested. So, … Continue reading What Is Retargeting Ads (And How It Boosts Revenue)