Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud
Category Archives: Advertisement Industry
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
The New Feature You Need To Use For Managing Yelp Ads
Nick Leffler — October 24, 2018 Follow @exprance — October 24, 2018 Yelp has a new feature for its advertisers that you need to start using right now. It’s all about giving you more control for managing Yelp ads which is much needed. Woohoo! That’s a game changer for Yelp. Whether you’ve thought about advertising … Continue reading The New Feature You Need To Use For Managing Yelp Ads
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage
Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage by Alex Weprin , (October 03, 2018) While TV remains the screen most associated with the NFL, this year is shaping up to be the year of mobile. Whereas in past seasons, mobile streaming remained a small piece of the pie, this year it is poised to grow … Continue reading Blue-Chip Advertisers Tackle Oath’s NFL Streaming Coverage
A Beginner’s Guide to Retargeting Ads
Christina Clark — September 27, 2018 — September 27, 2018 15299 / Pixabay As marketers, we spend a significant amount of time, energy, and resources attracting people to our website. After all, driving traffic to your homepage gets you one step closer to a coveted conversion, or even better—a purchase! But what are visitors actually … Continue reading A Beginner’s Guide to Retargeting Ads
Apple Search Ads Now Supported By Kenshoo
Apple Search Ads Now Supported By Kenshoo by Laurie Sullivan , Staff Writer @lauriesullivan, (September 25, 2018) Marketers now have another way to purchase Apple Search Ads from a platform. On Monday, Kenshoo announced it has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity … Continue reading Apple Search Ads Now Supported By Kenshoo
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control. Mark Williams on September 21, 2018 If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about … Continue reading How marketers cope in an increasingly-skippable advertising environment
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. Barry Levine on September 18, 2018 The big question in ad targeting is whether the future has been worth it. While advertisers in the past ran ads for cars next to automotive … Continue reading Contextual ads are back (again)
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