Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
When AI Becomes Tech Running The Ad Industry by Laurie Sullivan , Staff Writer, April 30, 2026 AI technology has shifted from a background tool to the central operating system that handles nearly every part of an advertising or marketing campaign. This has led some to question what will become of traditional operating systems like … Continue reading When AI Becomes Tech Running The Ad Industry
Apple inks deal for IMAX screenings of live Formula 1 races Five events from the 2026 season will screen in US theaters. Anna Washenko Thu, February 19, 2026 Apple Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is … Continue reading Apple inks deal for IMAX screenings of live Formula 1 races
Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson Suswati Basu The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post
December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!
Guaranteeing, Pausing Ads For Performance Sake by Laurie Sullivan , Staff Writer, October 21, 2025 Dentsu is on a roll. The company, which operates a network of global brands and agencies, has been working on significant projects with industry tech companies to guarantee and improve ad campaign performance through a variety of ways. LoopMe will … Continue reading Guaranteeing, Pausing Ads For Performance Sake
October 12, 2025 Why Grand Central Station just replaced all of its ads with art Commuting in New York City can be a relentless sensory overload—the hustling, the pushing, the yelling, the ads whirling from every side. Getting to work can feel like a frantic race of people trying to escape the train station all … Continue reading Why Grand Central Station just replaced all of its ads with art
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint. Adam Weiss on May 12, 2025 Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For … Continue reading Ad costs are soaring and retailers are panicking — here’s the fix
Bayer, Coors, Jack Daniels Created Top-Performing Ads by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2025 It may be difficult to believe, but InMarket, the publisher of an annual Breakthrough Moments report, estimates the average American is exposed to as many as 10,000 advertisements daily. Brands compete intensely for consumers’ attention and it is becoming … Continue reading Bayer, Coors, Jack Daniels Created Top-Performing Ads
Google’s Wiz: Good And Bad Of AI Ad Security by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2025 Google has spent nearly $66 billion on its top 10 acquisitions — with half of that spent on acquiring Wiz, estimates CB Insights. But how do you put a price on security — especially when the threats … Continue reading Google’s Wiz: Good And Bad Of AI Ad Security
