Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018 In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement
Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018 Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook
Jacob Brain — March 23, 2018 — March 23, 2018 As a marketing agency, we see the place advertisements have online. If used correctly, they can be a great way to deliver a very targeted message to specific website users with products and services they actually need. Unfortunately, we are also aware that a vast … Continue reading The End of Online Ads?
Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018 Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads
MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Grace Kaye on March 16, 2018 Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on … Continue reading Why you should be using programmatic native ads
What Happens In 60 Seconds Online by Joe Mandese @mp_joemandese, March 7, 2018 In about the time it takes for you to consider this chart, 18,000 people will have hooked up on Tinder, according to an analysis of things that happen in just 60 seconds online. The stats, which were compiled by Go-Globe.com, were published … Continue reading What Happens In 60 Seconds Online
Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best
Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics
Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often
