Shelley PringleMay 21, 2015 A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page … Continue reading Landing Page Design: Rules Of Thumb Your Boss Expects You To Know
Jeff DeGraffMay 4, 2015 Most of the matter in the known universe is stuff that we have no way of seeing. Dark matter–the incredibly dense, invisible material that exists between stars, planets, and all the other objects that we can see–accounts for over 80 percent of the total matter in the cosmos. What can astrophysics … Continue reading How Rules and Bureaucracy Breed Innovation
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Anna ColibriApril 27, 2015 So, you want to put together a social media plan that: Doesn’t break the bank or take all day, every day, for the rest of your life Expresses your brand messages and Hey, how about this? Converts internet surfers into loyal customers and raving fans Good luck with that! I can’t … Continue reading 11 Tips for a Social Media Plan That Rocks & Rules
Liz KislikApril 17, 2015 I heard recently from a high-potential middle manager who’s struggling with a raft of organizational changes including modifications of sales policies, comp plans, and various other crucial aspects of work life. He expressed tremendous frustration with the latest round of changes, which had come on the heels of other policy revisions. … Continue reading Maintaining Momentum While The Rules Are Changing
Olivier ChoronMarch 31, 2015 Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand … Continue reading 7 Rules You Must Follow for Email Marketing
Luana SpinettiMarch 20, 2015 Google+ is not a social network for silly cat pictures or video jokes (even though you can share those, if you like). Google+ users are mostly marketers, industry experts and business owners of any kind. In a way, that makes it almost as professionally oriented as LinkedIn. However, Google+ is often … Continue reading 10 Essential Rules For Effective Google+ Marketing In 2015
Luana SpinettiMarch 12, 2015 If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for visual content over text-only, more abstract material. Like Instagram, Pinterest was born to accommodate today’s people need for visuals. Images, photos, illustrations, infographics, e-paintings— messages for the brain that pass through … Continue reading 10 Essential Rules For Effective Pinterest Marketing In 2015
Luana SpinettiMarch 10, 2015 Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for … Continue reading 10 Essential Rules For Effective Facebook Marketing In 2015
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Martin Beck on February 19, 2015 YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the … Continue reading YouTube Tightens Rules For Brand-Sponsored Videos
