Category Archives: Business Tools

Are you still bidding like it’s 2007?

Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions of keywords, managing keywords can be a full-time preoccupation. For all the sophistication that search engine marketing … Continue reading Are you still bidding like it’s 2007?

Designing dashboards people will actually use

Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization. Nick Iyengar on August 15, 2016   Dashboarding and data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to data … Continue reading Designing dashboards people will actually use