Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. By Constantine von Hoffman Published on August 28, 2026 Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job. Nearly 91% … Continue reading Marketers know AI is using bad data to make decisions
Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds. By Gareth Chilton Published on August 13, 2026 AI is removing one of marketing’s oldest constraints: the time and money required to produce more. Content, creative, campaign variations, personalization, analytics, … Continue reading The AI debt hidden in faster marketing
AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy. By Ana Mourão Published on May 21, 2026 AI is now the main driver of increased martech budgets, but the adoption of AI tells a different story. Research on martech performance finds that only 49% … Continue reading Marketing teams must own AI, or workslop will take over
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. By Melissa Reeve Published on April 30, 2026 Marketers were among the first professionals to genuinely embrace generative AI. We opened ChatGPT, typed something, and got a result that was kind … Continue reading AI moved forward, marketing did not
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega February 11, 2026 Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. Mike Pastore on September 19, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers … Continue reading Marketers are expanding their use of genAI and seeing returns
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it. Vertesia on July 15, 2025 Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the … Continue reading Six predictions about AI and marketing that may surprise you by Vertesia
