Category Archives: Leads Conversion

Incorporating Advanced Workflows to Convert More Leads to Customers

Kevin Page — October 18, 2017 Follow @krpage91 — October 18, 2017 One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful, useful and … Continue reading Incorporating Advanced Workflows to Convert More Leads to Customers

How To Keep Track Of Your Pay Per Call Traffic

By EmilyReiffer July 19th, 2017 It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted … Continue reading How To Keep Track Of Your Pay Per Call Traffic

4 Tips to Help Develop Higher-Quality Leads

Elisa Ciarametaro — December 19, 2016 Follow @elisaciarametar— December 19, 2016 How to Help Sales Develop Higher-Quality Leads Producing higher-quality and quantity of leads continues to be a top challenge for companies. Smart management can help Sales Development Representatives (SDRs) improve the quality and quantity of the leads they generate. Here are four tips to … Continue reading 4 Tips to Help Develop Higher-Quality Leads

How To Close A Sale With an Inbound Lead That’s Stuck

Roman Kniahynyckyj — December 17, 2016 Follow @kniahynyckyj— December 17, 2016 Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may even have multiple conversations with them. But then, like Santa after … Continue reading How To Close A Sale With an Inbound Lead That’s Stuck