Category Archives: Leads Conversion

4 Tips to Help Develop Higher-Quality Leads

Elisa Ciarametaro — December 19, 2016 Follow @elisaciarametar— December 19, 2016 How to Help Sales Develop Higher-Quality Leads Producing higher-quality and quantity of leads continues to be a top challenge for companies. Smart management can help Sales Development Representatives (SDRs) improve the quality and quantity of the leads they generate. Here are four tips to … Continue reading 4 Tips to Help Develop Higher-Quality Leads

How To Close A Sale With an Inbound Lead That’s Stuck

Roman Kniahynyckyj — December 17, 2016 Follow @kniahynyckyj— December 17, 2016 Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may even have multiple conversations with them. But then, like Santa after … Continue reading How To Close A Sale With an Inbound Lead That’s Stuck

From Capturing to Converting Leads: What Your Strategy is Missing

by Mary Long March 20, 2016 Follow @MaryCLongMarch 20, 2016 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket … Continue reading From Capturing to Converting Leads: What Your Strategy is Missing

Persuading User Perceptions: How to Increase PPC Ad Clicks

by Elna Cain December 11, 2015December 11, 2015 It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. When you start a PPC ad campaign, you want to draw customers to your website, product, mailing list, or another marketing goal frequently and repeatedly. But … Continue reading Persuading User Perceptions: How to Increase PPC Ad Clicks

Increase Lead Conversion Rates With This Simple Step

by Shirley Zhao November 15, 2015November 15, 2015 If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of … Continue reading Increase Lead Conversion Rates With This Simple Step