How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
Alejandra Zilak December 15, 2021 One of the most exciting things for any business is to get new customers. Granted, you love your existing ones and go out of your way to keep them happy, but having a steady stream of leads is crucial to keep the dream going. That said, it’s also true that … Continue reading 9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
Colleen Perone March 1, 2021 Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your … Continue reading Overlooked Leads: How to Change Your Approach to Closing Deals
Daniel Threlfall December 2, 2020 Lead conversion strategies can make or break a business. A lack of a focused lead conversion process can lead to a sales team that isn’t focused on the right goals or even talking to the right people. Not only does this approach not only grow your business, but it can … Continue reading 32 Lead Conversion Tips for Massive ROI
Erika Giles November 16, 2020 A common problem that plagues organizations is the disconnect that exists between marketing and sales. Marketing teams may be working their hardest to generate interest so they can draw in leads and prospects for the sales team. However, sales teams may feel like they are toiling most of the day … Continue reading 4 Business Development Process Steps That Close Deals
Daniel Threlfall November 10, 2020 Having a clear definition of a qualified lead is absolutely vital for A) generating quality leads and B) converting them. But do you want to know what’s crazy? Over half of companies lack a formal definition of a qualified lead. Let’s change that right now and figure out what a … Continue reading What Is a Qualified Lead? (And How to Get More of Them)
Tobin Lehman November 4, 2020 A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean by this, is that they are tired of being beaten down on price as the only true rating factor in their winning the new deal. This is the sad state … Continue reading Winning Deals on Something Besides Price
David Ahn September 28, 2020 It’s the worst feeling ever, and the bigger and more high-profile the deal, the worse it feels! The stars were aligned. Your sponsor told you it was in the bag. The official decision was just a formality. You’re all set for a celebratory dinner with your family or friends. High-fives … Continue reading 3 Reasons You’re Losing Deals You Were Sure You’d Win
