Liz KislikApril 17, 2015 I heard recently from a high-potential middle manager who’s struggling with a raft of organizational changes including modifications of sales policies, comp plans, and various other crucial aspects of work life. He expressed tremendous frustration with the latest round of changes, which had come on the heels of other policy revisions. … Continue reading Maintaining Momentum While The Rules Are Changing
Tag Archives: Rules
7 Rules You Must Follow for Email Marketing
Olivier ChoronMarch 31, 2015 Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand … Continue reading 7 Rules You Must Follow for Email Marketing
10 Essential Rules For Effective Google+ Marketing In 2015
Luana SpinettiMarch 20, 2015 Google+ is not a social network for silly cat pictures or video jokes (even though you can share those, if you like). Google+ users are mostly marketers, industry experts and business owners of any kind. In a way, that makes it almost as professionally oriented as LinkedIn. However, Google+ is often … Continue reading 10 Essential Rules For Effective Google+ Marketing In 2015
10 Essential Rules For Effective Pinterest Marketing In 2015
Luana SpinettiMarch 12, 2015 If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for visual content over text-only, more abstract material. Like Instagram, Pinterest was born to accommodate today’s people need for visuals. Images, photos, illustrations, infographics, e-paintings— messages for the brain that pass through … Continue reading 10 Essential Rules For Effective Pinterest Marketing In 2015
10 Essential Rules For Effective Facebook Marketing In 2015
Luana SpinettiMarch 10, 2015 Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for … Continue reading 10 Essential Rules For Effective Facebook Marketing In 2015
YouTube Tightens Rules For Brand-Sponsored Videos
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Martin Beck on February 19, 2015 YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the … Continue reading YouTube Tightens Rules For Brand-Sponsored Videos
10 Essential Rules For Effective Twitter Marketing In 2015
Luana SpinettiFebruary 12, 2015 Do your marketing practices also stay young, fresh and friendly? I hope so, but just in case you need a refresh, here I prepared a list — inclusive of expert quotes — of 10 essential rules to Twitter marketing in 2015 just for you. Happy reading! 1. Don’t forget the basics! … Continue reading 10 Essential Rules For Effective Twitter Marketing In 2015
5 Key Rules For Asking For An Introduction
Erik SeveringhausJanuary 15, 2015 Throughout my years as an entrepreneur, I’ve had the fortune to meet with several people who have made significant impact on the national and Chicago tech communities, but most importantly, on my company and me. Sometimes, I reached out to these business leaders with a cold email, asking them for advice. … Continue reading 5 Key Rules For Asking For An Introduction
Facebook Is Changing The Rules — Again
Amanda ClarkJanuary 1, 2015 Small business owners, do you have your Facebook marketing down to a science? Do you routinely post promotional content that generates significant visibility—and website referral traffic? If so, then that’s something to be proud of, but also something to safeguard and protect. And doing so might become a bit harder … Continue reading Facebook Is Changing The Rules — Again
The 4 Rules For Creating Compelling PPC Ad Copy
Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy
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