Luana SpinettiFebruary 12, 2015 Do your marketing practices also stay young, fresh and friendly? I hope so, but just in case you need a refresh, here I prepared a list — inclusive of expert quotes — of 10 essential rules to Twitter marketing in 2015 just for you. Happy reading! 1. Don’t forget the basics! … Continue reading 10 Essential Rules For Effective Twitter Marketing In 2015
Erik SeveringhausJanuary 15, 2015 Throughout my years as an entrepreneur, I’ve had the fortune to meet with several people who have made significant impact on the national and Chicago tech communities, but most importantly, on my company and me. Sometimes, I reached out to these business leaders with a cold email, asking them for advice. … Continue reading 5 Key Rules For Asking For An Introduction
Amanda ClarkJanuary 1, 2015 Small business owners, do you have your Facebook marketing down to a science? Do you routinely post promotional content that generates significant visibility—and website referral traffic? If so, then that’s something to be proud of, but also something to safeguard and protect. And doing so might become a bit harder … Continue reading Facebook Is Changing The Rules — Again
Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy
Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
Chel Wolverton December 8, 2014 In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before … Continue reading Create New Social Media Rules For 2015
Zach Heller December 5, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break The Rules – Part 7
Joy Ugi December 3, 2014 The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the … Continue reading 4 Rules For Third-Party Email Acquisition Success
Zach Heller November 24, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break the Rules – Part 6
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
