Tag Archives: Rules

Better Brand Awareness: The Golden Rules of Social Media Marketing

by BusinessVibes December 23, 2015 Follow @businessvibesDecember 23, 2015 Social media is here to stay and businesses who don’t adapt and adopt social media marketing will fail to make it. According to research, more users are using social media and internet searches to find products every year than the year prior. Brands must incorporate social … Continue reading Better Brand Awareness: The Golden Rules of Social Media Marketing →

The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’

by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’ →

The 4 Rules Behind a Great CV & Cover Letter

by Simon Davies December 17, 2015 Follow @SimonTheoDaviesDecember 17, 2015 At various points throughout their careers, professionals will need to prepare a CV and cover letter. Although this task should be a simple one that’s purely based on achievements and aspirations, it is often dreaded and hugely affected by preconceived notions. For example, graduates with little … Continue reading The 4 Rules Behind a Great CV & Cover Letter →

Adobe Reveals The Five “Rules of Engagement” For Online Content

New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015   From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content →

Send More Effective Messages: Five Rules for Smart Multivariate Testing

Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing →

How to Create Strong Diverse Teams with Rules of Engagement

Paul KeijzerOctober 16, 2015 Last week I spent a couple days with an Emirati company devising and articulating their strategy. It was an amazing group: 5 Emirati’s, 2 Egyptians, 2 Indian’s, 2 Jordanians, a Palestinian and an American, plus a Dutchman (me) facilitating the whole event. As you can imagine their styles, experiences, outlook, aspirations, … Continue reading How to Create Strong Diverse Teams with Rules of Engagement →

Who Defines Your Service Rules?

Liz KislikAugust 15, 2015 According to an old Swahili proverb: “When the elephants fight, it’s the grass that suffers.” That’s certainly true in organizations where executives have ongoing disagreements. Whether the situation involves explicit, pitched battles, or covert, passive-aggressive resistance, it’s the folks lower down in the hierarchy who are most affected by the lack … Continue reading Who Defines Your Service Rules? →