Category Archives: SMS Marketing

SMS Marketing: A Guide in Text Advertising and Campaign

Desiree Johnson September 23, 2021 SMS marketing is an avenue little exploited by marketers. But did you know that the average person checks their phone 160 times per day? That is more than social media and email combined. Developing a mobile SMS marketing drive could empower you to access a larger audience and create a … Continue reading SMS Marketing: A Guide in Text Advertising and Campaign →

Virtual Phone Numbers: How Safe Are They?

SMS Marketing

Virtual Phone Numbers: How Safe Are They? Did you know that you don’t need an actual SIM card to have your own phone number? Thanks to Freeje and other providers in the telecom space, you can now buy virtual sms number that functions exactly like the regular one. But since it’s different from the tangible … Continue reading Virtual Phone Numbers: How Safe Are They? →

7 Ways to Use Texting Links On Your Website

SMS Marketing

Kelly Groover April 7, 2021 One of your last online visitors likely arrived at your website via their phones. After all, mobile traffic has skyrocketed 222% over the past seven years with almost no signs of slowing down. Pretty impressive, right? It makes you want to capitalize on that exponential growth, huh? Luckily, there are … Continue reading 7 Ways to Use Texting Links On Your Website →

SMS Marketing: Texting Your Way to Success

SMS Marketing

Nicole Kosmayer February 25, 2021 SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate. Did you know that the average American looks at their phone … Continue reading SMS Marketing: Texting Your Way to Success →

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

SMS Marketing

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy →

Homegrown Marketing: The Hurdles To Localized Messaging

SMS Marketing

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging →

How to Nurture and Engage Shoppers with SMS Marketing

SMS Marketing

JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing →

Text messaging is the most effective marketing channel most retail brands aren’t using

SMS Marketing

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using →

5 Best Practices for Text Message Marketing

SMS Marketing

Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing →

How to Measure the ROI of SMS Marketing

SMS Marketing

Kelly Groover — March 20, 2020 Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by … Continue reading How to Measure the ROI of SMS Marketing →