Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right? That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging
Category Archives: SMS Marketing
How to Nurture and Engage Shoppers with SMS Marketing
JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
5 Best Practices for Text Message Marketing
Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing
How to Measure the ROI of SMS Marketing
Kelly Groover — March 20, 2020 Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by … Continue reading How to Measure the ROI of SMS Marketing
5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN
5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN One effective way to reach people about your services or products is the implementation of an SMS marketing campaign. In recent times businesses seem to be forgetting how well this tool can work for them. Therefore, it is time to pay attention to the result you are likely … Continue reading 5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN
4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Quick Guide to Text Marketing on Black Friday
Brian Mikes — November 24, 2019 Follow @betwext As I write this, Black Friday is approaching. As business owners, we all know what a critical time of the year this is. It’s literally Make it or Break it. I know some businesses are on the edge right now… and if they don’t have a stunning … Continue reading Quick Guide to Text Marketing on Black Friday
How Small Businesses Can Use SMS for Customer Support
Brooklin Nash — November 16, 2019 Follow @realBrookNash People are practically glued to their smartphones — so why not take advantage of it? It’s now easier than ever before to keep in touch with your customer base. Today’s consumers also expect companies to offer easy, convenient ways to communicate. Because of the changing world of … Continue reading How Small Businesses Can Use SMS for Customer Support
Your Guide to Getting Started With Text Message Marketing
Kelly Groover — November 5, 2019 How do I get started with text message marketing? As a marketer, it’s a question you’ve likely asked yourself. You’re aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS … Continue reading Your Guide to Getting Started With Text Message Marketing
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