Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much
Katie Sweet — June 18, 2019 Follow @misskatiehrdy — June 18, 2019 OpenClipart-Vectors / Pixabay Since I joined the working world years ago, I’ve tailored the way I describe my job to whoever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, … Continue reading What is Customer Segmentation?
Daniel Ndukwu — July 23, 2018 Follow @daniel_ndukwu— July 23, 2018 Have you ever gotten an irrelevant email from a relevant company? Chances are you have. They send you information about the latest dress shirts when all you’ve ever bought and will ever buy are electronics. It may be a poor example but the truth … Continue reading Quizzes, Surveys, and Segmentation, Oh My
Faye Ferris — June 11, 2018 Follow @YouAreYourBoss — June 11, 2018 With the world turning into a virtual global village, businesses of all shapes and sizes are actively looking for ways to engage and connect with their target audience, online and offline. What differentiates successful businesses that click with their audience from those that … Continue reading Quickstart: The 3-Step Path to Creating Customer Avatars
Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience
Richard Shapiro — July 21, 2017 Follow @RichardRShapiro — July 21, 2017 rawpixel / Pixabay Subscription services are unique business models and companies are struggling with how to retain those customers. Blue Apron is a good example. Blue Apron just announced that loyal customers are hard to find. According to a recent article in The … Continue reading 6 Tips to Retain Subscription Services Customers
Burke Alder — July 18, 2017 — July 18, 2017 As SaaS organizations of any size can attest to, winning new clients is only half the battle. The real testament to a company’s product, culture, and employees is showcased in the success of its customers. Customer retention should not only be at the top of … Continue reading 5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success
Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program. Ryan Phelan on May 17, 2017 “First-person marketing,” as my colleague, Matt McGowan, explained in an earlier Marketing Land piece, sees customers as individuals to whom brands must shape their messaging … Continue reading Progressive profiling: Why it’s a win for you and your customers
Irit Eizips — February 16, 2017 — February 16, 2017 These days, the practice of Customer Success finds itself at an interesting crossroad. The importance and responsibility of the field are growing, yet the budget increases don’t seem to follow suit. At some point, you as a customer success manager might start to notice that … Continue reading Easy Customer Success Playbooks You Can Quickly Automate
