Category Archives: Professional Services

The Value of Goodwill

Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill

Personal Reputation Management: Why and How

Kent Campbell — August 2, 2018 Follow @reputationx — August 2, 2018 Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get… personal. Here’s … Continue reading Personal Reputation Management: Why and How

How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms

Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms

4 Social Media Marketing Resources & Methods That Will Help You Become a Pro

Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro

Why You Need Project Proposals if You’re a Creative Professional

Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional

Online Marketing Secrets for Established Service Professionals

Jen Phillips April — July 20, 2017 Follow @Jenphillipsapri — July 20, 2017 Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she’s spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other … Continue reading Online Marketing Secrets for Established Service Professionals