Category Archives: Professional Services

Brand Architecture and Professional Services

Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Value-Based Pricing for Professional Services

Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services

3 Mindsets You Need to Adopt to Successfully Increase Your Rates

Taylor Gordon — April 26, 2019 — April 26, 2019 Increasing your freelancing or consulting rates is the key to generating more income. In a service-based business, there are only so many hours in a day that we can work. Eventually, you hit a point where there’s a limit to your income unless you’re interested … Continue reading 3 Mindsets You Need to Adopt to Successfully Increase Your Rates

What Self-Employed Professionals Should Know About Running Their First Business

Deborah Sweeney — April 17, 2019 Follow @MyCorporation — April 17, 2019 What does the self-employed economy look like as its members begin to embrace small business ownership? Cloud accounting software company FreshBooks recently released the 3rd Annual American Self-Employment Report. The report’s research picks up where previous studies left off, as it analyzes data … Continue reading What Self-Employed Professionals Should Know About Running Their First Business

The Value of Goodwill

Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill

Personal Reputation Management: Why and How

Kent Campbell — August 2, 2018 Follow @reputationx — August 2, 2018 Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get… personal. Here’s … Continue reading Personal Reputation Management: Why and How