Category Archives: Professional Services

4 Social Media Marketing Resources & Methods That Will Help You Become a Pro

Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro

Why You Need Project Proposals if You’re a Creative Professional

Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional

Online Marketing Secrets for Established Service Professionals

Jen Phillips April — July 20, 2017 Follow @Jenphillipsapri — July 20, 2017 Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she’s spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other … Continue reading Online Marketing Secrets for Established Service Professionals

Employer Branding Strategy for Professional Services Firms

Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms

How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

Mark Miller — April 19, 2017 Follow @MMtwopointfive— April 19, 2017 We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers … Continue reading How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant

5 Factors to Determine if Your Service Business is Marketable

Karen Repoli — November 23, 2016 Follow @karenrepoli— November 23, 2016 When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who will buy this service? How much will this service cost? If you’re a new … Continue reading 5 Factors to Determine if Your Service Business is Marketable