Will Kerschbaum — November 2, 2016 Follow @billkerschbaum— November 2, 2016 If you’re like most B2B companies, your website visitor-to-contact conversion rate is less than 2%. By comparison, the top 25% of companies are converting at a significantly higher rate of more than 5%. But to increase your overall conversion rates, you need conversion points, … Continue reading 7 Stats-Based Fixes for Greater Landing Page Conversion Rates
by Jordan Con Follow @jordanmconOctober 27, 2016 Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. Let’s illustrate this with a quick example. Let’s say that you create 100 opportunities every … Continue reading 3 Things About Win Rates and Persona Engagement
by Alexis GetscherOctober 21, 2016 The main goal of marketing is to get prospects to find you, and then convert through every stage of the funnel on their way to becoming a customer. No two customer journeys are exactly the same and with so many potential routes, it can seem like an overwhelming task to … Continue reading How to Improve Full Funnel Conversion Rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR. Larry Kim on October 6, 2016 Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a … Continue reading Infographic: 11 amazing hacks that will boost your organic click-through rates
by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
by Kathleen Booth Follow @QuintainSeptember 22, 2016 Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as … Continue reading Video: Increase Your Email Open Rates by 25% With This Simple Trick
by Silviya Dineva Follow @_SilviyaDinevaSeptember 7, 2016 How to Lower Your Cart Abandonment Rates? Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online shopping basket but never end up the purchasing it. At this stage of the customer journey, the online retailers are very close … Continue reading Shopping Cart Hacks For Lower Abandonment Rates
August 3, 2016 We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not … Continue reading Know Your MOFU: Start a Dialogue to Increase Conversion Rates
by Andrew Hubbard August 1, 2016August 1, 2016 Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. There are over 3 million advertisers on the platform and it’s growing fast, with a 50% increase in the number of advertisers using Facebook ads from 2015-2016. But if you’ve never … Continue reading 4 Facebook Ad Campaigns to Boost Your Conversion Rates
by Kathy Heil July 11, 2016July 11, 2016 When you spoke up at last week’s marketing meeting, that you think your company’s website needs to add video to be more informative and engaging, little did you know that you were going to be tasked with figuring out the plan to pull it off. Your management … Continue reading A Simple Guide to Video Production Rates
